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Article
Publication date: 17 June 2022

Sevgi Balıkçıoğlu Dedeoğlu, Duygu Eren, Nilufer Sahin Percin and Şule Aydin

The primary purpose of this study is to reveal how the local food consumption intentions of international tourists are influenced by core variables of the theory of planned…

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Abstract

Purpose

The primary purpose of this study is to reveal how the local food consumption intentions of international tourists are influenced by core variables of the theory of planned behavior (TPB). The secondary purpose is to explore the moderating role of responsible tourist behavior in these relationships.

Design/methodology/approach

The present research was conducted on international tourists visiting Antalya, Turkey. The research data, collected from a total of 457 respondents, were tested and analyzed via partial least squares-structural equation modeling (PLS-SEM).

Findings

Attitudes toward local food and perceived behavioral control have a positive and significant impact on local food consumption intention. Also, responsible tourist behavior has a moderating effect on both the relationship between attitude toward local food and local food consumption intention and the relationship between subjective norms and local food consumption intention.

Practical implications

In their advertising campaigns, destination management organizations (DMOs) and local restaurants should prepare more sentimental advertising content by further focusing on nonrenewable limited resources of the destination and addressing tourists’ role in consuming the limited resources in question. Thus, tourists’ sense of responsibility toward destinations may be increased, possibly stimulating enhancement in their local food consumption intentions.

Originality/value

This study explores the role of responsible tourist behavior in the construct of local food consumption through the lens of TPB. Said construct was included in the local food consumption intention model. This endeavor has paved the way for unraveling the interaction between responsible tourist behavior, attitudes and subjective norms, all of which are fundamental elements of the TPB toward increasing local food consumption intentions. This constitutes a remarkable contribution in understanding the local food consumption behavior of tourists. Moreover, because local food will be consumed in local restaurants located in the destinations, understanding the local food consumption intentions of tourists will enable local restaurants to develop innovative products by focusing on local food.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 24 August 2020

Erhan Boğan, Bekir Bora Dedeoğlu and Sevgi Balikçioğlu Dedeoğlu

This paper aims to investigate the moderating effects of residents’ demographic attributes on the relationship between perceptions of hotels’ social responsibility (HSR) practices…

Abstract

Purpose

This paper aims to investigate the moderating effects of residents’ demographic attributes on the relationship between perceptions of hotels’ social responsibility (HSR) practices and overall attitude toward tourism.

Design/methodology/approach

Perceptions of HSR were examined via social, economic and environmental dimensions. The research model was investigated with structural equation modeling and multigroup analyses.

Findings

The findings show that residents’ perceptions of HSR had a positive impact on their attitude toward tourism and that their demographic attributes had a moderating effect on this relationship.

Originality/value

Although there have been many papers on stakeholders’ returns to corporate social responsibility practices implemented by hotels, residents’ returns to these practices are insufficiently investigated. Moreover, to the best of the authors’ knowledge, there is no research on the moderating effect of residents’ demographic attributes on the relationship between perceived social responsibility and overall attitude toward tourism.

居民对酒店社会责任的感知对旅游整体态度的影响摘要目的

本研究考察了居民的人口学特征在其对酒店社会责任实践的感知和对旅游整体态度之间关系的调节效应。

研究设计/方法论/方法

从经济、社会和环境几个维度考察了居民对酒店社会责任的感知。通过结构方程模型和多组分析检验了提出的模型。

结果

结果显示居民对于酒店社会责任的感知对他们对旅游的态度有正向影响, 人口学因素对二者的关系有调节作用。

创新型/价值

尽管很多研究考察了利益相关者对酒店企业社会责任实践的反应, 但较少研究关注居民对酒店社会责任实践的感知。而且, 就我们所知, 之前并未有研究考察居民的人口学特征在其对酒店社会责任实践的感知和对旅游整体态度之间关系的调节效应。

Los efectos de la percepción de los residentes en la responsabilidad social del hotel sobre su actitud general hacia el turismoPropósito

Este estudio investiga los efectos moderadores de los atributos demográficos de los residentes acerca de la relación entre las percepciones de las prácticas de responsabilidad social (HSR) de los hoteles y la actitud general hacia el turismo.

Diseño/metodología/enfoque

se examinaron las percepciones de HSR a través de dimensiones económicas, sociales y ambientales. El modelo propuesto se llevó acabo con modelos de ecuaciones estructurales y análisis multigrupo.

Hallazgos

los hallazgos muestran que las percepciones de los HSR de los residentes tuvieron un impacto positivo en su actitud hacia el turismo y que sus atributos demográficos tuvieron un efecto moderador en esta relación.

Originalidad/valor

aunque ha habido muchas investigaciones sobre los retornos de las partes interesadas a las prácticas de responsabilidad social corporativa implementadas por los hoteles, los retornos de los residentes a estas prácticas no se investigan suficientemente. Además, aún no hay investigaciones sobre el efecto moderador de los atributos demográficos de los residentes sobre la relación entre la responsabilidad social percibida y la actitud general hacia el turismo.

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