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This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

The number and importance of small and medium‐sized hotel enterprises (SMHEs) is increasing. As in many countries, SMHEs in Turkey play a great role in the economy, due to their significant share within the tourism industry in terms of number of enterprises, employment and investment. SMHEs accommodate a significant part of foreign and domestic visitors, especially in coastal areas. Therefore, the management of those establishments needs to be investigated. This article focuses on perceived training needs of the owner‐managers of the small and medium‐sized hotel establishments in a Turkish tourist town, Bodrum, on the Aegean coast and examines the impact of the current situation on the management practices. The findings indicate that the training level of the SMHEs at the managerial level is not satisfactory. This prevents the managers being successful in management and productive hotel operations. General outcomes can be drawn for hotel operators and tourism policy makers.

This study aims to propose a hotel life cycle model and applies this model to examine the development of international tourist hotels (ITHs) in Taipei.

In this study, a two-stage approach is proposed to examine the life cycles of 20 ITHs in Taipei. First, we evaluate the overall and departmental efficiencies by using a two-layer bootstrap data envelopment analysis (DEA) model. Second, we divide the phases of the hotel life cycle by incorporating two objective indicators, namely, the average efficiency change rate (AECR) and the annual average efficiency (AE).

The results show not only that the efficiency scores derived from the bootstrap DEA model could help assess the performance of individual ITHs but also that the resulting AECR and AE could help to objectively classify the development of the hotels under study into the following phases: initial, growth, maturity and recession and regeneration phases.

The method proposed in, and the results obtained from, this study can provide the stakeholders of the ITHs in Taipei with an alternative to the existing subjective enterprise life cycle (ELC) model for identifying these ITHs’ stages of development using quantitative and objective criteria.

Existing hotel management research rarely focuses on hotel life cycle analysis, likely due to the adoption of subjective criteria by the conventional ELC model, which limits the practical application of the research. To improve on the conventional ELC model, our proposed quantitative approach involves dividing the hotel life cycle by employing two objective indicators and then empirically presenting the results.

The development of the tourism and hospitality industry in Belarus has a long-term positive trend. This process is uneven and the growth rate is below the global average. To stimulate the development of the tourism and hospitality industry, measures are being taken in the form of creating visa-free zones, stimulating business activity, holding major sport events. The potential for growth in this industry has not yet been exhausted. The assessment of the competitiveness of Belarus in comparison with the neighboring countries showed that the development of the tourism and hospitality industry requires improvement of the business environment, increase of openness for tourists, strengthening of country marketing in the world tourism market.

From the perspective of business history, this chapter presents an overview of the development of the tourism sector in South America, placing special emphasis on the Peruvian case. The chapter explores various topics related to the tourism chain, such as hotel networks, the role of the state, tour operators, micro- and small enterprises, linkages between tourism and sustainability, the formation of clusters in the sector, and interactions between different entrepreneurs in the chain. Special emphasis is placed on the Peruvian case, especially when it comes to discussing the role of micro- and small enterprises in the sector.

The digital revolution is causing profound transformations, characterised by the way companies and customers approach the market, helping to significantly transform the tourism sector. The aim of this study is to investigate how small hospitality businesses use internet in terms of marketing.

After analyzing the literature, which concerns the relationship that has gradually developed over the years between small businesses in the tourism sector and the use of the internet, it was decided to carry out an empirical survey conducted among the subjects managing micro-activities in the hospitality sector. The research hypothesis is that the adoption of the website is conditioned by the size of the company and the type of experience one has with small businesses.

The results show how small hospitality businesses make limited use of booking portals and social networks, and it emerges how digital marketing policies are crucial to achieve success, both in Italy and abroad.

It is believed that this work can provide useful insights that can be useful for the local government, aimed at promoting a greater ability of small businesses to participate more actively in the competition.

The purpose of this study was to investigate the moderating effects of organizational justice and workplace friendship on the relationship between workplace bullying and hotel employees’ well-being.

The research sample included 310 entry-level employees of international tourism hotels in Taiwan. This study adopted hierarchical regression for data analysis.

The study found that workplace bullying negatively impacted on hotel employees’ well-being. Organizational justice and workplace friendship had significantly positive effects on hotel employees’ well-being. Compared with workplace friendship, organizational justice had a significant moderating effect on the relationship between workplace bullying and hotel employees’ well-being.

In the research fields of hospitality, past studies failed to use organizational justice and workplace friendship to moderate the relationship between workplace bullying and hotel employees’ well-being. This study confirmed that organizational justice could effectively buffer the negative effect of workplace bullying on hotel employees’ well-being.

This study aims to progress scholarly understanding of the staycation phenomenon by examining customer segments and documenting local customers’ attribute preferences.

A stated choice experiment is used to examine customer preferences for staycation package attributes. Latent class discrete choice modeling is deployed to classify customers into market segments based on their preferences. The profile of each segment is enhanced by documenting customer characteristics and consumption styles.

Six prominent market segments are identified using a combination of sociodemographics, consumption styles and staycation attribute preferences. The findings draw on consumer experiences during the COVID-19 pandemic to generate theoretical insights into preferred staycation packages. Empirically, the estimation results from the research framework and choice experimental method demonstrate that staycation market segments exhibit distinct preference structures.

Practitioners and policymakers can incorporate the findings of this study in designing and/or assessing staycation packages. This can ensure differentiated products for defined segments that resonate within local communities through positive word of mouth, thus offering prospective spillovers to visiting friends and relatives.

This is a pioneering study on preference heterogeneity from the customer perspective, with a focus on staycation markets. The findings can encourage and assist hotel sector leaders to capitalize on local market developments to achieve a more resilient hospitality business model.

This paper aims to define relevant forms of co-creation activities and customer engagement in value co-creation geared toward increasing customer satisfaction and loyalty in the Russian hotel industry.

Secondary data analysis of hotels’ websites, annual reports and published interviews was conducted to investigate how hotels co-create the experience environment. Also, content analysis of tourist comments in social media was conducted to assess the relationship between customer engagement in value co-creation and customer satisfaction. The sample for this study includes hotels located in Moscow using customer experience as a source of value creation.

Based on the analysis of best practice of customer engagement in value co-creation in the hotel industry, a classification of co-creation activity forms was developed. Five forms of co-creation activities have been identified: feedback, co-production, firm-driven service innovation, customer-driven customization and co-creation. Applied data also provide insights on the development of the hotel industry in Moscow. The majority of hotels engaging customers in value co-creation in Moscow are international. Hotels more often use customization, service innovation and especially co-production than co-creation, as co-creation is a new market strategy for the Russian market. The high-price-segment hotels more often use customization, whereas hostels usually implement value co-creation with clients. It can be explained by the difference between the target audience and the resources available. This study helps to understand whether forms of customer engagement in value co-creation in the Russian hotel industry match international experience and findings of theoretical studies.

The sample group represents only hotels in Moscow, and the study utilizes only qualitative techniques. An increase in both the sample size and geographical diversity and a study using both qualitative and quantitative techniques may generate more insights relating to customer engagement in value co-creation in Russian hotels.

This is an insightful comparative study of customer engagement in value co-creation practices of hotels with different attributes, and the study identifies new opportunities to engage customers in value co-creation in the hotel industry.