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This study aims to provide nuanced insights into the effectiveness of digital outdoor advertising in redefining urban tourism appeal. Amidst a transformative era for urban tourism and city branding strategies, this study evaluates Tecoration’s influence on city branding and tourism promotion frameworks. Using the “Wave” digital outdoor advertising campaign in Seoul as a focal point, this analysis explores how such innovative marketing efforts reshape potential tourists’ perceptions and intentions toward visiting Seoul.

The study uses a bifurcated methodological framework. The initial phase undertakes a granular topical analysis, decoding keyword patterns from YouTube video commentaries, offering an unmediated insight into viewer sentiment. This is juxtaposed with a structural equation modeling technique in the subsequent phase, which serves to validate and triangulate the findings of the primary analysis.

The study reveals that viewer reactions, imbued with a sense of surprise attributable to both the content’s novelty and the technological innovation, exhibit a strong correlation with increased media engagement. This enhanced engagement significantly influences the viewers’ overall perception of the city, culminating in a marked increase in their intentions to visit Seoul.

The findings have transformative implications for city branding strategies, accentuating the potential of digital outdoor mediums. The study advocates for a paradigm shift that underscores the indispensability of Tecoration in elevating urban brand imagery and catalyzing the broader objectives of smart city metamorphosis, urban tourism rejuvenation and commercial growth trajectories.

The results of this research highlight the transformative potential of digital outdoor media in city branding. The findings suggest a shift in strategy, emphasizing the critical role of Tecoration in enhancing urban brand imagery, driving smart city development, revitalizing urban tourism and fostering commercial growth. This study underscores the strategic importance of integrating Tecoration into the urban branding framework, showcasing its vital contribution to the growth and dynamism of modern cities.

The findings of this study highlight the social implications of integrating Tecoration media in urban environments. By enhancing city branding and tourism through innovative digital signage, cities can foster a more vibrant and attractive urban atmosphere, promoting community pride and engagement. Additionally, the increased visitor traffic can boost local economies and support cultural exchange, contributing to the overall social and economic well-being of urban areas. Strategic use of digital outdoor advertising can also bridge the gap between technological advancements and public spaces, creating more interactive and inclusive urban experiences for residents and tourists alike.

This study embraces a viewer-centric perspective, delving into the relatively uncharted realms of surprise and media engagement within the digital consumption landscape. By adopting this innovative angle, the research significantly deepens the comprehension of viewer experiences and broadens the academic boundaries concerning city branding and media effect frameworks in management literature.

This study aimed to examine the impact of learning organization (LO) on job satisfaction and individual performance in Vietnamese enterprises. The study further explores the mediating effect of job satisfaction on the relationship between learning organization and employee performance.

Data were collected from 653 employees from various types of organizations in Vietnam. Structural equation modeling was implemented to test the hypotheses.

The results revealed that the proposed research model was supported. Results indicated that LOs positively influenced employees’ job satisfaction and the broader range of their individual performance. In addition, employees’ job satisfaction motivated them to achieve higher performance levels. The study also found a mediating effect of job satisfaction on the relationship between LO and employee performance. The results underscore the importance of implementing an LO culture for individual outcomes such as job satisfaction and employee performance in the Vietnamese cultural context, which is based on socialism and Confucianism.

To the best of the authors’ knowledge, this is the first study to examine the relationships among LO, job satisfaction and individual employee performance in the Vietnamese context. The results offer a deeper understanding of the LO concept in the Vietnamese cultural context and highlight the cultural impact on the LO concept and its effects. The results suggest how the LO concept is applied in the Vietnamese context.

This paper explores the entrepreneurial transformation of Bangtan Sonyeondan or Bangtan Boys (BTS), tracing their journey from initiation through expansion. Despite the global prominence of their music, dance and outreach, many aspects of BTS’s meteoric rise remain underexplored. This study aims to illuminate the strategic and organizational developments that have propelled their unprecedented growth in the global media landscape.

Using case study research methods, this paper uses a multimodal approach to examine BTS’s intricate interactions with market dynamics and fan engagement comprehensively. Using entrepreneurial innovation as the overarching theoretical framework, the authors categorize BTS’s transformational processes into drivers, practices and outcomes, thereby elucidating the strategies used to navigate key challenges and pivotal moments in their worldwide ascent.

The BTS organization exhibits a distinct entrepreneurial orientation and transformation process across its phases of initiation, development, growth and expansion. The authors identify specific drivers, practices and outcomes along with strategic vision, actionable practices and measurable performance outcomes at each stage.

While this study draws valuable parallels between BTS’s trajectory and established growth models, it recognizes the limitations inherent in a single-case study approach. The findings highlight the critical role of entrepreneurial leadership in the entertainment industry and suggest further exploration into the universal applicability of these models across different genres and cultural contexts within the music industry.

This paper underscores the importance of entrepreneurial innovation within entertainment organizations. The conceptual framework provided can assist managers in formulating strategies and policies for the growth and transformation of similar entities.

BTS’s case demonstrates how engaging a global audience with culturally specific content and the universal appeal of youthful energy can be transformative. This engagement is facilitated through effective use of music, dance and dynamic interactions on social media.

By analyzing BTS from an entrepreneurial leadership perspective, this study offers unique insights by examining their internal motivations and managerial practices, as well as the external outcomes, spanning from 2010 to 2023.

This study aims to examine the underlying process through which learning organization culture positively influences knowledge sharing. It specifically explored the mediating role of social capital, underscoring its critical impact on enhancing both knowledge sharing and fostering learning organization culture.

To test the proposed hypotheses, structural equation modeling (SEM) analysis was conducted with a sample of 231 employees from a manufacturing firm in South Korea.

The results of this study indicate significant direct effects of learning organization culture on social capital. Also, social capital indicates a positive effect on knowledge sharing. Although learning organization culture had no direct effect on knowledge sharing, it indirectly affected learning organization culture and knowledge sharing by mediating social capital.

This study proposes that a learning organization culture will be interconnected with social capital and knowledge sharing. Organizations that can effectively harness the wealth of knowledge unlocked by social capital, and subsequently integrate this knowledge into their activities, are poised for competitive advantage.

First, this study places a special emphasis on the mediating role of social capital between learning organization culture and knowledge sharing. Despite extensive research exploring diverse knowledge-sharing factors (Wang and Noe, 2010), it is plausible that examining social capital as a mediator could offer insights for facilitating knowledge sharing through its structural, relational and cognitive dimensions. Second, while a plethora of literature examines knowledge sharing, this study also seeks to unravel the multifaceted pathways through which the learning organization culture influences knowledge sharing and how these processes could be optimized in organizations.

Informed by the job characteristics model (JCM) and job crafting theory (JCT), this study aims to investigate the mediating role of meaningfulness at work in the relationship between a growth mindset and in-role performance and moderating role of job crafting in this indirect effect.

To this end, the authors examined the moderated mediation model with 271 corporate trainers enrolled in the largest online community for adult educators in South Korea.

Results showed that the relationship between a growth mindset and in-role performance is positively mediated by meaningfulness at work. Furthermore, job crafting acted as a moderator in this relationship, such that trainers with high levels of job crafting showed a greater in-role performance, while trainers with low levels of job crafting reported a negative indirect effect of a growth mindset.

The current study contributes to the JCM and JCT by suggesting a growth mindset as individual characteristics to promote meaningfulness at work and in-role performance. The study also responds to the calls to expand the mediation mechanisms and boundary conditions of a growth mindset in the workplace. The authors provide important insights into how corporate trainers’ job crafting is crucial in enhancing or impeding their performance and meaningful work.

This paper aims to study the impact of foreign direct investment (FDI) and official development assistance (ODA) on the economic growth of developing countries. This paper classifies sample countries into two groups (low- and high-income developing countries) based on income level and investigates whether the two sources of foreign capital have different effects on the economic development of each subgroup of countries.

The authors analyze panel data on 93 countries from 1981 to 2020 using a two-stage least squares (2SLS) estimation. The 2SLS method is used to overcome the endogeneity problem between economic growth and FDI. The sources of the data are World Bank and OECD.

First, FDI inflows tend to accelerate per capita GDP growth in both total sample countries and within both groups of countries. Second, ODA has a significant impact on per capita GDP growth only for low-income developing countries. This result indicates that ODA seems to be particularly important for low-income developing countries.

This paper suggests policy implications that low-income developing countries should create an environment for more ODA funds to flow into themselves with efforts such as improving the credibility and effectiveness of the government related to ODA programs. It also provides implications for donors of ODA to focus their ODA resources on low-income developing countries to more effectively achieve the goal of helping developing countries’ economic growth.

This paper investigates whether FDI and ODA have different effects on the economic development of low- and high-income developing countries. To the best of authors’ knowledge, this point is not addressed in existing studies.

This study tests whether environmental awareness affects firm creation by using Google Trends data and a novel region-level data set from Italy.

Forward-looking entrepreneurs drive firm creation. The authors hypothesize that more environmentally conscious entrepreneurs will emerge as environmental awareness rises, increasing the number of green and energy firms. The authors test the prediction using Google Trends data and a novel region-level data set from Italy.

The authors find that not only the number of green and energy-innovative firms but also that of all innovative start-ups increases with rising environmental consciousness. The results imply some “innovation spillover” effects from green sectors to other industries with rising environmental awareness.

The paper hypothesizes that as environmental awareness rises, more environmental-conscious entrepreneurs will emerge, which would increase the number of green and energy firms. Robustness and falsification tests are also offered.

As an important load-bearing component of cable-stayed bridge, the cable-stayed cable is an important load-bearing link for the bridge superstructure and the load transferred directly to the bridge tower. In order to better manage the risk of the cable system in the construction process, the purpose of this paper is to study a new method of dynamic risk analysis of the cable system of the suspended multi-tower cable-stayed bridge based on the Bayesian network.

First of all, this paper focuses on the whole process of the construction of the cable system, analyzes the construction characteristics of each process, identifies the safety risk factors in the construction process of the cable system, and determines the causal relationship between the risk factors. Secondly, the prior probability distribution of risk factors is determined by the expert investigation method, and the risk matrix method is used to evaluate the safety risk of cable failure quantitatively. The function expression of risk matrix is established by combining the probability of risk event occurrence and loss level. After that, the topology structure of Bayesian network is established, risk factors and probability parameters are incorporated into the network and then the Bayesian principle is applied to update the posterior probability of risk events according to the new information in the construction process. Finally, the construction reliability evaluation of PAIRA bridge main bridge cable system in Bangladesh is taken as an example to verify the effectiveness and accuracy of the new method.

The feasibility of using Bayesian network to dynamically assess the safety risk of PAIRA bridge in Bangladesh is verified by the construction reliability evaluation of the main bridge cable system. The research results show that the probability of the accident resulting from the insufficient safety of the cable components of the main bridge of PAIRA bridge is 0.02, which belongs to a very small range. According to the analysis of the risk grade matrix, the risk grade is Ⅱ, which belongs to the acceptable risk range. In addition, according to the reverse reasoning of the Bayesian model, when the serious failure of the cable system is certain to occur, the node with the greatest impact is B3 (cable break) and its probability of occurrence is 82%, that is, cable break is an important reason for the serious failure of the cable system. The factor that has the greatest influence on B3 node is C6 (cable quality), and its probability is 34%, that is, cable quality is not satisfied is the main reason for cable fracture. In the same way, it can be obtained that the D9 (steel wire fracture inside the cable) event of the next level is the biggest incentive of C6 event, its occurrence probability is 32% and E7 (steel strand strength is not up to standard) event is the biggest incentive of D9 event, its occurrence probability is 13%. At the same time, the sensitivity analysis also confirmed that B3, C6, D9 and E7 risk factors were the main causes of risk occurrence.

This paper proposes a Bayesian network-based construction reliability assessment method for cable-stayed bridge cable system. The core purpose of this method is to achieve comprehensive and accurate management and control of the risks in the construction process of the cable system, so as to improve the service life of the cable while strengthening the overall reliability of the structure. Compared with the existing evaluation methods, the proposed method has higher reliability and accuracy. This method can effectively assess the risk of the cable system in the construction process, and is innovative in the field of risk assessment of the cable system of cable-stayed bridge construction, enriching the scientific research achievements in this field, and providing strong support for the construction risk control of the cable system of cable-stayed bridge.

Nanotechnology (NT) advancements in personal protective textiles (PPT) or personal protective equipment (PPE) have alleviated spread and transmission of this highly contagious viral disease, and enabled enhancement of PPE, thereby fortifying antiviral behavior.

Review of a series of state of the art research papers on the subject matter.

This paper expounds on novel nanotechnological advancements in polymeric textile composites, emerging applications and fight against COVID-19 pandemic.

As a panacea to “public droplet prevention,” textiles have proven to be potentially effective as environmental droplet barriers (EDBs).

PPT in form of healthcare materials including surgical face masks (SFMs), gloves, goggles, respirators, gowns, uniforms, scrub-suits and other apparels play critical role in hindering the spreading of COVID-19 and other “oral-respiratory droplet contamination” both within and outside hospitals.

When used as double-layers, textiles display effectiveness as SFMs or surgical-fabrics, which reduces droplet transmission to <10 cm, within circumference of ∼0.3%.

NT advancements in textiles through nanoparticles, and sensor integration within textile materials have enhanced versatile sensory capabilities, robotics, flame retardancy, self-cleaning, electrical conductivity, flexibility and comfort, thereby availing it for health, medical, sporting, advanced engineering, pharmaceuticals, aerospace, military, automobile, food and agricultural applications, and more. Therefore, this paper expounds on recently emerging trends in nanotechnological influence in textiles for engineering and fight against COVID-19 pandemic.

The study aims to review how the use of technology enhances the authentic tourist experience. Technology and digitalization have enhanced tourist experiences. However, critiques comment on its ability to over-commercialize activity and lack of authenticity. Thus, there is a need to synthesize knowledge of technology usage to increase authentic tourist experience.

The study carries out a bibliometric review of the studies focusing on the use of technology in enhancing tourist experiences. Two hundred journal articles, published between 1997 and 2023 were retrieved from the Web of Science (WoS) database to carry out descriptive and network analysis using the Gephi, VOSviewer and Science of Science (Sci2) software. The components of authentic tourism experience are identified from the literature through a content analysis.

The findings of the study are broadly classified into two: first, the most frequently used keywords in the study include tourist experience and satisfaction, co-creation, virtual reality, smart tourism, technology, authenticity and heritage tourism. Second, the five major themes studied in the topic include virtual reality and tourist experience; media, tourist experience and encounters; technology, smart tourism and tourist experience; digital transformation, social media and tourist experience; and virtual reality and tourist experience which are still relevant in the literature because of the presence of study gaps.

The findings are used to develop a conceptual framework for the role of technology in enhancing authenticity in tourism typologies where authenticity is critical.