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Purpose – To theorize and research the conditions under which a high-profile social movement organization (SMO) receives newspaper coverage advantageous to it.

Design/methodology approach – To explain coverage quality, including “standing” – being quoted – and “demands” – prescribing lines of action – we advance a story-centered perspective. This combines ideas about the type of article in which SMOs are embedded and political mediation ideas. We model the joint influence of article type, political contexts and “assertive” SMO action on coverage. We analyze the Townsend Plan's coverage across five major national newspapers, focusing on front-page coverage from 1934 through 1952, using fuzzy-set qualitative comparative analyses (fsQCA).

Findings – We find that only about a third of the Townsend Plan's front-page coverage was initiated by its activity and very little of it was disruptive. The fsQCA results provide support for our arguments on coverage quality. Disruptive, non-institutional action had no specific influence on standing, but its absence was a necessary condition for the SMO expressing a demand; by contrast, assertive action in combination with movement-initiated coverage or a favorable political context prompted the publication of articles with both standing and demands.

Research limitations/implications – The results suggest greater attention to a wider array of SMO coverage and to the interaction between article type, SMO action, and political context in explaining the quality of coverage. However, the results are likely to apply best to high-profile SMOs.

Originality/value – The paper provides a new theory of the quality of newspaper coverage and finds support for it with fsQCA modeling on newly collected data.

Social Media Optimization (SMO) offers guidelines by which libraries can design content for social shareability through social networking services (SNSs). The purpose of this paper is to introduce SMO and discuss its effects and benefits for libraries.

Researchers identified and applied five principles of SMO. Web analytics software provides data on web site traffic and user engagement before and after the application of SMO.

By intentionally applying a program of SMO, the library increased content shareability, increased user engagement, and built community.

Increasing use of SNSs may influence the study results, independent of SMO application. Limitations inherent to web analytics software may affect results. Further study could expand analysis beyond web analytics to include comments on SNS posts, SNS shares from library pages, and a qualitative analysis of user behaviors and attitudes regarding library web content and SNSs.

This research offers an intentional approach for libraries to optimize their online resources sharing through SNSs.

Previous research has examined the role of community building and social connectedness for SNS users, but none have discussed using SMO to encourage user engagement and interactivity through increased SNS traffic into library web pages.

This paper aims to conceptualize supply market orientation (SMO) for the purchasing and supply chain management function and discusses how SMO capabilities are developed and how their application differs within and across firms. This research can thus be used as a blueprint for the development of a SMO capability that accommodates a firm’s unique contextual antecedents’ profile.

The qualitative research design comprises five in-depth case studies with 43 semi-structured interviews with large manufacturing and service firms.

SMO is defined as the capability to exploit market intelligence to assess, integrate and reconfigure the heterogeneously dispersed resources in purchasing and supply chain management in a way that best reflects the peculiarities of a firm’s supply environment. The empirical analysis shows that although SMO capabilities are configured similarly, their application varies across and within firms depending on the characteristics of a firm’s purchasing categories and tasks. Hence, reactive versus proactive SMO application is contingent upon firm-level and purchasing category–level characteristics.

The study uses the dynamic capabilities view as a theoretical background and provides empirical evidence and theoretical reasoning to elaborate and endorse SMO as a dynamic capability that firms need to have to compete in a complex and dynamic environment. The study provides guidance for supply chain managers on how to successfully develop and deploy a SMO capability.

Numerous service organizations involve employees in strengthening customer relationships. While the literature has emphasized the importance of a sustainable market orientation (SMO) for an organization’s image, it has not explored how employees’ behavior in sustainable service organizations influences the reputational effect. The purpose of this paper is to investigate the impact of SMO-aligned employee behavior on customer attitude and behavior, while considering different SMOs and the role of value-based brand choice.

The authors conducted a 2 (SMO-aligned vs nonaligned) × 3 (social, environmental or economic SMOs) between-subject, scenario-based experiment with 313 participants to test the hypotheses. A moderated mediation analysis was also conducted.

The results show that SMO-aligned employee behavior has a positive impact on customers’ trust in contrast with SMO-nonaligned behavior independent of the SMO. The relationship between employee behavior and customer word-of-mouth is mediated by trust. Furthermore, the effect on trust is moderated by value-based brand choice.

This study contributes to employee behavior research by examining the impact of SMO-aligned employee behavior on customer outcomes in sustainable service organizations. Adding to previous research on employee behavior, it further considers the impact of value-based brand choice.

To create new hybrid algorithms that combine boosting and support vector machines to outperform other known algorithms in selected contexts of binary classification problems.

Support vector machines (SVM) are known in the literature to be one of the most efficient learning models for tackling classification problems. Boosting algorithms rely on other classification algorithms to produce different weak hypotheses which are later combined into a single strong hypothesis. In this work the authors combine boosting with support vector machines, namely the AdaBoost.M1 and sequential minimal optimization (SMO) algorithms, to create new hybrid algorithms that outperform standard SVMs in selected contexts. This is achieved by integration with different degrees of coupling, where the four algorithms proposed range from simple black‐box integration to modifications and mergers between AdaBoost.M1 and SMO components.

The results show that the proposed algorithms exhibited better performance for most problems experimented. It is possible to identify trends of behavior bound to specific properties of the problems solved, where one may hence apply the proposed algorithms in situations where it is known to succeed.

New strategies for combining boosting and SVMs may be further developed using the principles introduced in this paper, possibly resulting in other algorithms with yet superior performance.

The hybrid algorithms proposed in this paper may be used in classification problems with properties that they are known to handle well, thus possibly offering better results than other known algorithms in the literature.

This paper introduces the concept of merging boosting and SVM training algorithms to obtain hybrid solutions with better performance than standard SVMs.

The purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the study also aims to analyze the impact of SMO on business performance (BP) in Indian pharmaceutical marketing companies. The moderating role of organizational culture between the study variables (i.e. SMO and BP) is also evaluated.

The data regarding SMO are gathered from 93 owners/managers of pharmaceutical marketing companies operating in North India. The underlying dimensions of the scale are identified through exploratory factor analysis. Further, the reliability and validity of the scales are also checked. Further, the partial least square (PLS) technique is used to analyze the study variables.

SMO is established as a multi-dimensional scale comprising system thinking (personal consideration of stakeholder, the relationship of stakeholder, systematic problem-solving and interdependence), paradoxical thinking (decision control and autonomy, uniformity and individualization and distance and closeness) and democratic thinking (ease for the stakeholders to share their voice, involvement in decision-making, the existence of participatory culture in the organization). The SMO showed a positive and significant impact on BP (market growth, return on investment, return on asset and market share). Further, the results also indicated the moderating role of organizational culture between SMO and BP relationship.

This study primarily focuses on the measurement of SMO, exploring its dimensions (system thinking, paradoxical thinking and democratic thinking) and validating using exploratory factor analysis (EFA) and PLS techniques. Further, the sample size of the study is small (n = 93), and hence confirmatory factor analysis (CFA) and covariance based-SEM could not be applied. It is suggested that future research needs to be undertaken with a bigger sample in the pharmaceutical sector and later in other sectors to validate the results of the study. The impact of moderating variables such as organizational culture, industry size, type and owner experience can also be explored between the study variables in the future. The study is limited to the measurement of SMO from owners/managers’ perspectives, other internal (employees) and external stakeholders such as suppliers, distributors, chemists and hospitals were not contacted because of time constraints. Future research needs to consider the perspectives of these stakeholders in grounding the conceptual framework of SMO.

This research contributes to the development of the SMO scale. It is identified as a practice, based on system thinking, paradoxical thinking and democratic thinking, which provides an organization with better performance. The study results help in strengthening SMO and BP in pharmaceutical marketing industries.

The purpose of this paper is to connect mindfulness with service quality constructs and apply the resultant framework, service‐mindful orientation (SMO), to the analysis of strategic perspectives and philosophical orientations of small to medium‐sized enterprises (SMEs) in Ghana towards service quality management.

This study employed both qualitative and quantitative data collection methods: face‐to‐face interview for the purpose of illuminating inter‐subjective discourses of quality orientation; and questionnaire method that enabled parametric testing of key variables and relationships on 60 service and manufacturing SMEs.

The paper finds conceptual synergy between conventional measures of mindfulness and service‐quality, resulting in the SMO framework. When this framework is applied to gauge strategic orientations, tensions became evident in both the conceptualisation and operationalisation. That an organisation is quality‐minded does not mean that it is quality mindful. Whilst there are subtle differences between manufacturing and service SME groups used in the study, both share a basic commonality in their muddled, cluttered and sometimes confusing approaches to service‐mindful orientation.

The concept of SMO is yet to be fully developed to deliver generalisable measures and outcomes. There is certainly a need to advance the treatment to attain theoretic saturation. Also, the sample and design of the study should be seen from the exploratory learning and may be less‐than robust for stable generalizations.

There are, potentially, far‐reaching implications arising from this paper. Conceptually, SMO is introduced, not in any taxonomical manner, but as a robust platform within which to analyse, measure and evaluate the futurism of SMEs in terms of success‐readiness and stability. Practically, the battery of measures embodied within SMO are likely to provide the fillip for internal self‐assessments of how ready an individual SME or clusters would be in facing up to both their strategic and operational challenges relating to service‐quality management.

By introducing mindfulness from the realm of cognitive science into the domain of service quality, this paper extends the theoretic and discursive dimensions of quality management.

For vector control of permanent magnet synchronous motor (PMSM) requires motor speed and rotor position estimation. The precision of the open-loop techniques of the stator flux and speed for vector control PMSM drive drops as mechanical speed decreases. The stator resistance and estimated stator flux values crisscross have a huge effect on the transient and steady-state performance of the drive at lower speed. The framework turns out to be increasingly strong against parameter crisscross and signal noises by using adaptive observers for estimation of speed and flux.

This paper presents a comparison of two-speed observers for the vector control PMSM drive: the sliding mode observer (SMO) and the model reference adaptive system (MRAS). A comprehensive analysis of SMO and MRAS respects dynamic, steady-state performance and robustness, affectability, stability and computational complexity has been introduced. The abstract of the advantages and disadvantages of both observer and their comparative analysis have also been discussed.

Dynamic performance steady-state performance and robustness, affectability and stability.

This paper presents a sensorless scheme, namely, MRAS and SMO for control of PMSM drive. These sensorless techniques have been tested for a PMSM motor drive and the motor performance was compared for both techniques. Matlab/Simulink based simulation results conclude that the adaptive methods improve dynamic response, reduces torque ripples and extended speed range.

The purpose of this paper is to develop and test a framework of small and medium enterprises’ (SMEs) strategic orientation (SO) and its impact on social media performance. Moreover, it introduces a new concept, social media orientation (SMO) (composed of sales and business development (SBD) and visibility) to add in the model.

A quantitative approach was used and, based on a study of 257 SMEs, analyses were performed. A smartPLS analysis was judged appropriate regarding the sample size.

Results show that entrepreneurial orientation (EO) and customer orientation have a positive influence on SBD which in turn has a positive influence on social media performance. Visibility is positively influenced by EO and has an indirect effect on social media performance. Social media performance is therefore directly influenced by SBD and indirectly by visibility.

The authors complete previous research that called for the introduction of different SO on a same study and go further as the author highlight the role of EO on visibility (and not only on business or performance). A second contribution lies in the conceptualization of SMO (defined here with SBD and visibility) and third in the measurement of social media performance through growth and attention.

SMEs first need to develop their visibility, and then link it to SBD.

This research is one of the first to explore SMEs’ SO on social media and proposes a new concept defined as SMO. It gives SMEs future direction on how to perform on these platforms.

The purpose of this paper is to analyze how activists of the Spanish protest movement 15M conceptualize organizational practices in relation to the movement’s goals.

In order to theoretically understand social movement organizations (SMO), the concept of partial organization is placed within the context of the politics of prefiguration. Empirically, the paper is based on field research conducted in Spain in three consecutive years (2014-2016) that included 82 qualitative interviews and participant observation.

Activists consider the organizational practices as crucial means to achieve social change. They conceptualize SMO in a meaningful and systematic way as partial organizations, specifically, by aiming at open membership and non-hierarchical structures. As they do this to enact the movement’s goals prefiguratively in their daily organizational practices, the limits and restrictions of the practices of self-organization are widely accepted.

The research focused on studying the relatively young and often very successful organizations of the Spanish movement. It remains open to what extent the prefigurative practices will survive organizational life cycles.

By contributing to a deeper understanding of the underlying philosophy of SMO, this paper is useful for social movement activists and scholars.

This is one of the first papers, which analyzes the organizations of the Spanish protest movement with respect to both empirical and theoretical aspects.