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Comprehending the determinants influencing the sustained engagement in social commerce assumes paramount importance for its success, particularly within the context of developing countries. This study employs complexity theory to examine the antecedents of the intention toward social commerce continuance.

A structured online survey was designed to collect data regarding four behavioural factors: satisfaction, trust, online social support, and continuance intention. The net effect of each construct was evaluated using a symmetrical modelling technique, and to identify the asymmetric effect, the fuzzy-set qualitative comparative analysis was conducted.

The findings of the structural equation modelling confirmed the importance of satisfaction and online social support for continuance intention. The asymmetric analysis revealed three recipes leading to social commerce continuance intention and three combinations for its absence, contributing to understanding the complexity of online consumer decision-making.

Theoretically, this research highlights the interplay between online social support, trust, satisfaction, and s-commerce continuance intention. Gaining insights into the main factors influencing social media participants' behaviour assists business organizations and policymakers to foster the growth, and the sustainability of the s-commerce.

Combining two distinct methodologies, the findings of this paper allow for a comprehensive exploration of the multifaceted dynamics that underlie consumer behaviour and provide actionable insights for businesses seeking to refine their strategies within the dynamic realm of social commerce. Further, the study offers a valuable roadmap for marketers and policymakers to enhance consumer relationships and augment the efficacy of social commerce initiatives.

Este artículo aborda la relación emergente entre la sociedad civil y el sistema de innovación en América Latina y el Caribe –la financiación de la innovación, en particular– con la intención de sugerir una perspectiva conceptual diferenciada y plantear algunos de los interrogantes más relevantes en la actualidad.

Existe una desconexión estructural entre la sociedad civil y el mundo de la innovación. Empero, la exploración de las divergencias entre las perspectivas neo-institucional y neo-evolucionista de la triple hélice permite plantear que la evolución de los financiadores en distintos contextos puede generar una articulación emergente. Los efectos sobre la “sistematicidad” existente, en particular en América Latina y el Caribe, dependerán en buena medida del enfoque conceptual adoptado y de su institucionalización en términos de reestructuración de la sistematicidad de los sistemas de innovación y su governance.

La evolución de las relaciones entre los mecanismos de financiación emergentes y los proyectos innovadores en América Latina y el Caribe constituye tanto una oportunidad como un peligro. Si se logra re-estructurar la “sistematicidad”, la región podría seguir una senda con altas expectativas; si persisten las sub-dinámicas tradicionales, el fenómeno emergente podría verse despojado de todo su potencial.

Se propone un análisis conceptual y práctico diferente del tema de la financiación de la innovación, con énfasis en el caso latinoamericano y caribeño. Adicionalmente, se sugieren vías de investigación que permiten reducir la incertidumbre sobre la relación entre los actores del sistema de innovación y la sociedad civil y su impacto potencial.

Crowd-funding, América Latina y el Caribe, Cuarta hélice, Financiación de la innovación, Sistemas de innovación

Trabajo de investigación

The purpose of this paper is to deal with the emerging relationship between civil society and the innovation system in Latin America and the Caribbean – the financing of innovation, particularly – with the intention of suggesting a differentiated conceptual perspective and raising some of the most relevant questions presently.

There is a structural disconnect between civil society and the world of innovation. However, the exploration of the divergences between the neo-institutional and neo-evolutionist perspectives of the triple helix makes it possible to state that the evolution of funders in different contexts can generate an emerging articulation. The effects on the existing "systemness", particularly in Latin America and the Caribbean, will depend to a large extent on the conceptual approach adopted and on its institutionalization in terms of restructuring the systemness of innovation systems and their governance.

The evolution of the relationships between emerging financing mechanisms and innovative projects in Latin America and the Caribbean constitutes both an opportunity and a risk. If "systemness" is restructured, the region could follow a path with high expectations; if traditional sub-dynamics persist, the emerging phenomenon could be stripped of its full potential.

A different conceptual and practical analysis of the topic of financing innovation is proposed, with emphasis on the Latin American and Caribbean case. Additionally, research paths are suggested that reduce uncertainty about the relationship between the actors of the innovation system and civil society and its potential impact.