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This research paper aimed to investigate the affordances of using virtual reality (VR) in teaching culture among in-service teachers of teaching Persian to speakers of other languages (TPSOL) in Iran.

This qualitative case study, conducted at two Iranian universities, used purposeful sampling to select 34 eligible in-service Persian teachers from a pool of 73. Data collection used an open-ended questionnaire and interviews.

Before the TPSOL in-service training workshop, teachers expressed their reservations regarding the use of VR to teach culture in TPSOL courses. The emerged themes were “skepticism toward effectiveness,” “practicality concerns,” “limited awareness of VR applications,” “technological apprehension” and “prevalence of traditional teaching paradigms.” During the post-workshop interview, it was discovered that the teachers’ perceptions of VR in teaching culture had undergone a positive shift. The workshop generated emergent themes that reflected positive perceptions and affordances for using VR to teach culture in TPSOL, including “enhanced cultural immersion,” “increased student engagement,” “simulation of authentic cultural experiences,” and “facilitation of interactive learning environments.”

One primary limitation is the lack of prior experience with VR for teaching practices in real-world classrooms among the participants. While the study aimed to explore the potential of VR in enhancing pedagogical approaches, the absence of participants with prior exposure to VR in educational contexts may impact the generalizability of the findings to a broader population. Additionally, the study faced practical constraints, such as the unavailability of sufficient facilities in the workshop. As a result, the instructor had to project the VR cont7ent on a monitor, potentially diverging from the immersive nature of true VR experiences. These limitations offer opportunities for future research to refine methodologies and gain a more comprehensive understanding of the implications of integrating VR into teaching practices.

Extensive research has been conducted on the effectiveness of VR in language education. However, there is a significant gap in research on TPSOL, which is considered a less commonly taught language. This study aims to address this gap by exploring the use of VR in the TPSOL through the lenses of in-service teachers. As part of a larger investigation, this qualitative inquiry focuses on the perceptions of in-service teachers about VR, with a particular emphasis on the cultural understanding of the Persian language.

This article examines the direct effect of total quality management (TQM) practices on organizational performance (OP) and innovation (INN), as well as their indirect effect through organizational learning (OL) as a mediating variable. In addition, this survey examines company size as a contextual variable in the relationship between TQM and outcome variables.

A conceptual framework is proposed to test causal links between TQM, OP, INN and OL. To empirically test this framework, 110 questionnaires were collected from large Tunisian quality-certified industries, and 167 questionnaires were collected from small and medium-sized industries (SMIs) in order to examine the effect of company size. In this order, a multigroup analysis (MGA) is performed.

Using the structural equation modeling technique, seven hypotheses are investigated. The results reveal that TQM has a direct and significant positive effect on OP and INN. Data analysis shows that there is a significant positive effect between TQM and OL, while OL positively influences OP and INN. Furthermore, the results illustrate a mediating effect of OL between TQM and OP and INN. The results reveal that large industries and SMIs show significant differences in the relationship, including the conceptual model.

The conceptual framework can be used by practitioners for effective implementation of TQM practices to simultaneously improve operational performance, quality performance and INN. This study also focuses on the role of OL in large-scale industries.

While the relationships between TQM, INN and OP have been examined separately in previous studies, this study examines the relationship between these variables in a unique model in Tunisian industries, including OL as a mediating variable. In addition, it is one of the few studies that considers firm size as a contextual variable and provides an analysis of its effect on the relationships between these variables. This study presents new data and empirical insights into the relationship between these variables.

Agriculture is the backbone of a country, contributing more than half of the sector of economy throughout the world. The need for precision agriculture is essential in evaluating the conditions of the crops with the aim of determining the proper selection of pesticides. The conventional method of pest detection fails to be stable and provides limited accuracy in the prediction. This paper aims to propose an automatic pest detection module for the accurate detection of pests using the hybrid optimization controlled deep learning model.

The paper proposes an advanced pest detection strategy based on deep learning strategy through wireless sensor network (WSN) in the agricultural fields. Initially, the WSN consisting of number of nodes and a sink are clustered as number of clusters. Each cluster comprises a cluster head (CH) and a number of nodes, where the CH involves in the transfer of data to the sink node of the WSN and the CH is selected using the fractional ant bee colony optimization (FABC) algorithm. The routing process is executed using the protruder optimization algorithm that helps in the transfer of image data to the sink node through the optimal CH. The sink node acts as the data aggregator and the collection of image data thus obtained acts as the input database to be processed to find the type of pest in the agricultural field. The image data is pre-processed to remove the artifacts present in the image and the pre-processed image is then subjected to feature extraction process, through which the significant local directional pattern, local binary pattern, local optimal-oriented pattern (LOOP) and local ternary pattern (LTP) features are extracted. The extracted features are then fed to the deep-convolutional neural network (CNN) in such a way to detect the type of pests in the agricultural field. The weights of the deep-CNN are tuned optimally using the proposed MFGHO optimization algorithm that is developed with the combined characteristics of navigating search agents and the swarming search agents.

The analysis using insect identification from habitus image Database based on the performance metrics, such as accuracy, specificity and sensitivity, reveals the effectiveness of the proposed MFGHO-based deep-CNN in detecting the pests in crops. The analysis proves that the proposed classifier using the FABC+protruder optimization-based data aggregation strategy obtains an accuracy of 94.3482%, sensitivity of 93.3247% and the specificity of 94.5263%, which is high as compared to the existing methods.

The proposed MFGHO optimization-based deep-CNN is used for the detection of pest in the crop fields to ensure the better selection of proper cost-effective pesticides for the crop fields in such a way to increase the production. The proposed MFGHO algorithm is developed with the integrated characteristic features of navigating search agents and the swarming search agents in such a way to facilitate the optimal tuning of the hyperparameters in the deep-CNN classifier for the detection of pests in the crop fields.

The rise of artificial intelligence (AI) applications has driven enterprises to provide many intelligent services to consumers. For instance, customers can use chatbots to make relevant inquiries and seek solutions to their problems. Despite the development of customer service chatbots years ago, they require significant improvements for market recognition. Many customers have reported negative experiences with customer service chatbots, contributing to resistance toward their use. Therefore, this study adopts the innovation resistance theory (IRT) perspective to understand customers’ resistance to using chatbots. It aims to integrate customers’ negative emotions into a predictive behavior model and examine users’ functional and psychological barriers.

In this study, we collected data from 419 valid individuals and used structural equation modeling to analyze the relationships between resistance factors and negative emotions.

The results confirmed that barrier factors affect negative emotions and amplify chatbot resistance influence. We discovered that value and risk barriers directly influence consumer use. Moreover, both functional and psychological barriers positively impact negative emotions.

This study adopts the innovation resistance theory perspective to understand customer resistance to using chatbots, integrates customer negative emotions to construct a predictive behavior model and explores users’ functional and psychological barriers. It can help in developing online customer service chatbots for e-commerce.

The home page design of a digital news website is a key factor in determining its attractiveness to readers. This study aims to propose an approach to manage the frequent adjustment of the dynamic layout of the news content on the website home page in a real-time environment to increase its attractiveness to readers.

This paper shows that this news website layout design problem can be modeled as an optimization problem based on the information of news contents that change within a multiple-period planning horizon similar to the dynamic facility layout problem. A hybrid genetic algorithm-based approach integrated with local search heuristic methods is also proposed to improve the solution.

This paper finds that the DPLP model is effective in modeling the changing layout of a digital news website. The problem can solved in a timely manner using the proposed hybrid genetic algorithm.

This paper was based on hypothetical data and on the assumption of equal section size. Actual data would help fine-tune the application of the dynamic facility layout model. As well the algorithm could be enhanced for unequal size sections.

The model should help online newspapers apply sophisticated algorithms to optimize the layout of news websites dynamically in a timely manner.

News websites are increasingly the desired medium to consume news. So it has an important role in educating society. Thus optimizing and improving the process will help in this regard.

To the best of the authors’ knowledge, this paper is the first one to apply the DPLP model to the digital newspaper website dynamic design problem.

This paper aims to develop a comprehensive model on intra- and interpersonal emotion regulation (ER) in hospitality and tourism (H&T) service encounters.

A critical review and reflection of ER research from multiple disciplines was conducted. Methodologies appropriate for investigating ER were also reviewed.

A comprehensive framework was proposed to outline key influential factors, processes and consequences of intra- and interpersonal ER in service encounters in the H&T industry. Methodologies integrating advanced tools were suggested to measure complex and dynamic emotion generation and regulation processes in social interactions from a multimodal perspective.

The researchers developed a comprehensive conceptual model on both intra- and interpersonal ER based on a critical review of the most recent psychological research on ER. Various theoretical and methodological considerations are discussed, offering H&T scholars a solid starting point to explore dynamic emotion generation and regulation processes in complex social settings. Moreover, the model provides future directions for the expansion of ER theories, which have been mostly developed and tested based on laboratory research.

The proposed model addresses two critical issues identified in emotion research in the H&T field: the lack of a dynamic perspective and the neglect of the social nature of emotions. Moreover, the model provides a roadmap for future research.

The purpose of this study is to examine tacit knowledge sharing within information systems development (ISD) projects by exploring the combination of social interdependence theory and regulatory focus theory (RFT).

A survey was conducted on 198 ISD professionals to investigate the effect of social interdependence on tacit knowledge sharing. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM), and the results were discussed.

This study reveals that team members tend to share tacit knowledge in a way characterized by cooperative interdependence, and different patterns of social interdependence have an impact on tacit knowledge sharing. The RFT explains the disparities in attitude toward tacit knowledge sharing. Specifically, individuals with a prevention-focused orientation positively moderate the impact of competitive interdependence on tacit knowledge sharing, while those with a promotion-focused orientation have a negative moderating effect on the effect of competitive interdependence on tacit knowledge sharing. Moreover, promotion-focused individuals negatively moderate the effect of cooperative interdependence on tacit knowledge sharing.

The study identifies important aspects of social interdependence in ISD projects that affect the management of tacit knowledge. Furthermore, the study shows that the influence of cooperative and competitive interdependence on tacit knowledge sharing is moderated by the regulatory focus of an individual, providing new insights into ISD knowledge management.