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This study examines the influence of marketing strategies on export ventures undertaken by micro and small enterprises (MSEs) established in emerging countries and in Brazil specifically. We aim to determine whether a direct relationship exists between marketing strategies and internationalization performance results and to evaluate the influence of entrepreneurial marketing (EM) on export marketing strategy (EMS) and performance. A conceptual model based on the work of Cavusgil and Zou (1994) is developed and used to analyze MSE characteristics (firm and products), EMS, EM, and export marketing performance. An empirical survey was conducted on 173 Brazilian MSEs across various sectors, and data analysis was performed using structural equation modeling. The results highlight the importance of marketing activities in shaping MSE export performance, mainly by adapting prices to targeted markets, thereby improving product competitiveness. The study also emphasizes the importance of company international competence (expertise) and EM as influencers of export performance. The study contributes to the field through its application of the EM construct, by adapting the conceptual MSE model and by filling empirical gaps knowledge. The results will guide MSE management strategies that will be critical to the Brazilian economy and to other emerging countries.

Hypothetical vignettes have been used as a research method in the social sciences for many years and are useful for examining and understanding ethical problems in clinical practice, research, and policy. This chapter provides an overview of the value of vignettes in empirical bioethics research, discusses how to develop and utilize vignettes when considering ethics-related research questions, and reviews strategies for evaluating psychometric properties. We provide examples of vignettes and how they have been used in bioethics research, and examine their relevance to advancing bioethics. The chapter concludes with the general strengths and limitations of hypothetical vignettes and how these should be considered.

Using vignettes as its main approach, this chapter highlights some of the tensions, opportunities and decidedly difficult choices faced by many people labouring under conditions of gendered and globalised capitalism. The intersecting domains of race, class, gender, sexual orientation and other relations of difference emerge through encounters between and among different people, ideas and practices – often with strikingly different outcomes for those engaged in work, both paid and unpaid. The chapter attempts to exemplify these experiences and trends, ways of being and belonging in the social world, beyond the disembodied academic writing that often populates the pages of organisation studies. With the turn towards embodiment, the chapter questions what new ways of writing and seeing the world might emerge at the intersections of transnational belonging, embodiment and gender? And can writing differently uncover these issues while still being derived from the important and interesting theoretical insights of transnational migration studies and transnational feminist frameworks? Perhaps it begins with putting doubt into the neo-liberal success story, one that can potentially disrupt the narrative so-oft found in business schools around what success looks like in the business world. Yet do so without the traditional switching out of characters that is traditionally the approach taken in gender and race ‘aware’ research: whereby the White women is replaced with a Black (or Asian or Latina) women in the corporate C-suite while the structural arrangements of gendered and racialised capitalism, hardly acknowledged, stay intact. Working at the intersections of feminist inquiry and transnational migration studies, this chapter attempts to do just that.

Adoption of innovations by the people of a nation typically contributes to its economic development. Cultural resistance to new products and technologies sometimes hinders widespread adoption. The resulting tension may result in a number of outcomes within a society. This paper uses behavioral theory in organizations and the economic development literature to explore ways in which local cultures in subsistence economies negotiate the adoption of innovations. Propensity to adopt innovations and resistance to cultural change are two dimensions that are proposed to impact the strategies that societies use to balance the competing interests of economic development and cultural integrity. Secondary data are used to explore the general relationship between various types of IT investment and economic development across a variety of nations, and a taxonomy is offered as a framework for future research.

Need of the Study: Digitalisation, machine learning, and artificial intelligence (AI) is changing at a swift pace, significantly uplifting the role of information technology. The present human resource (HR) aspect transpires AI-based resolution, are gradually more effective with HR process, time-consumption and a complex tasks surrounded by the HRM functionalities.

Purpose: This study attempts to investigate the adoption and diffusion of human resource management (HRM) with the phenomenon of AI-based applications. Hence, this study has emphasised the predictors of AI adoption like competitive pressure, performance expectancy, top management support, strategic partner, employee champion, etc. Moreover, how the AI predictors are connected with HR practices. The research sample focused on 207 HR managers and senior managers from various industries.

Methodology: This study is based on a quantitative research technique encompassing mean, standard deviation, exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA), Average Variance Extracted (AVE), and Dependent Variable (DV).

Findings: The study’s empirical findings show that higher performance expectations and higher management support are both major predictors of AI adoption. In contrast, competitive pressure did not show a significant relationship with such an intention, and the ‘employee champion’ role has a negative impact on AI adoption.

Implications: AI diffusion and implementation show a significant research gap. In previous studies, adoption in HRM was overlooked. The study’s results provide a comprehensive picture of the situation. The framework and a major contribution to the study of the phenomenon in relation to its possible role in AI’s effectiveness and quality in HRM. The research inspires a debate among service providers, policy-makers, and stakeholders, and builds an efficient workplace.

From the sixteenth to eighteenth century, China underwent a commercial revolution similar to the one in contemporaneous Europe. The rise of market did foster the rise of a nascent bourgeois and the concomitant rise of a liberal, populist version of Confucianism, which advocated a more decentralized and less authoritarian political system in the last few decades of the Ming dynasty (1368–1644). But after the collapse of the Ming Empire and the establishment of the Qing Empire (1644–1911) by the Manchu conquerors, the new rulers designated the late-Ming liberal ideologies as heretics, and they resurrected the most conservative form of Confucianism as the political orthodoxy. Under the principle of filial piety given by this orthodoxy, the whole empire was imagined as a fictitious family with the emperor as the grand patriarch and the civil bureaucrats and subjects as children or grandchildren. Under the highly centralized administrative and communicative apparatus of the Qing state, this ideology of the fictitious patrimonial state penetrated into the lowest level of the society. The subsequent paternalist, authoritarian, and moralizing politics of the Qing state contributed to China’s nontransition to capitalism despite its advanced market economy, and helped explain the peculiar form and trajectory of China’s popular contention in the eighteenth century. I also argue that this tradition of fictitious patrimonial politics continued to shape the state-making processes in twentieth-century China and beyond.

This study investigates the structural relationships among humor leadership, psychological empowerment, innovative behavior, and job performance in the Korean hotel industry. This study reveals following key major findings. First, a leader’s use of humor in leadership significantly and positively influences an employee’s psychological empowerment. Second, an employee’s psychological empowerment significantly and positively influences innovative behavior and job performance. However, innovative behavior does not significantly influence job performance. In the final section, theoretical and managerial implications are discussed.

Purpose: This paper aims to present the case study of the SHE (Šibenik Hub for Ecology) hub project, ecofeminist business practice in Croatia. The SHE hub is a sustainable tourism project based around issues of ‘ethical consumerism’ and sustainable development and shows that is possible to implement ecofeminist ideas in business.

Method: Paper is divided into two parts. The first part is theoretical and presents an overview of relevant literature regarding ecofeminism, sustainable development, corporate social responsibility and green consumerism. The second part is a case study of the SHE hub project, based on analysis of the project website, content analysis of the media coverage regarding the project and an in-depth interview with project initiator.

Findings: The results show that strengthening of the ethical consumerism movement has given a new impetus to the realisation of ecofeminist projects in real life and that SHE hub is a good example of this. Although the SHE hub has insufficient transformative social potential, it is important to notice that sustainable change always begins with small steps.

Originality/value: The topic of the relationship between social corporate responsibility and ecofeminism has not been researched, so this case study represents a valuable contribution to the research of this relationship.