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Social inclusion is a critical success factor for achieving community integration. An ideal outcome of social inclusion is that people can fully participate in the economic, social, and political life of their villages. This research identifies key aspects of community collaboration in setting up a telecommunication network in rural Mexico.

Under the perspective of a social business modeling view the research carried out 39 semi-structured interviews with residents of the Mexican village of Nochixtlán who benefited from a not-for-profit rural telecom initiative. The interviews helped to identify the main drivers of community collaboration.

Two barriers to the telecom initiative were found: public policies and market competition. Policy barriers included ambiguous government goals, unreliable delivery timeframes, and weak governance. Market barriers included lack of private suppliers, insufficient incentives to attract commercial providers, and lack of funds to set up proprietary infrastructure.

The application of face-to-face interviews with a relatively small number of individuals may restrain the generalizability of empirical findings. Yet, the use of analytical techniques, such as focus groups, might increase reliability for future studies.

Rural telephony does not simply depend on technical expertise to connect disperse towns and villages because strong social capital is also needed. Therefore, stakeholders should engage in active participation through the planning and operation of the network.

The chapter discusses how social inclusion and social capital can help to overcome technical and market barriers that deter the deployment of rural telecom networks. Community involvement is devised as a tool for assisting policy-makers in pushing social initiatives.

The purpose of this paper is to understand how Bangladeshi farmers interact with mobile telephony and how they negotiate the resulting difficulties. In doing so, the paper seeks to identify how farmers integrate mobile telephony into their daily lives, and what factors facilitate and limit their use of mobile telephony.

The research was based on ethnographic observation, interviews and focus group discussions, collected through four months of fieldwork, conducted in two remote areas of Bangladesh.

It was found that Bangladeshi farmers' use of mobile telephony is inhibited due to language barriers, a lack of literacy, unfamiliar English terminologies, inappropriate translation to local language (Bengali) and financial constraints. However, the social, occupational and psychological benefits from mobile telephony motivate them to use and appropriate it through inventive use and adaptation.

The findings suggest that current understanding of usability needs to be interwoven with that about the appropriation of technology in order to develop a better understanding of the use and consequent integration of a technology in daily lives.

The paper adds to the argument for a bottom‐up approach for ICT‐enabled intervention in development activities and for the mobile telephony manufacturers and network providers it contributes to understanding of the rural consumer market of a developing country.

The paper presents an original conceptual diagram that combines the concept of usability and appropriation.

The main objective of the research is to examine whether the possession and the consumption of the service of a mobile telephone by the families of rural zones has improved their wellbeing in the last 10 years (2007–2016).

A quantitative analysis of panel data is proposed in order to analyze the effect of the use of the mobile telephone in rural zones by region of Peru during the last 10 years and capture the unobservable heterogeneity during the said period. In this manner, it is hoped to investigate the effect of the increased use of said technology in Peru.

The results obtained show that the increase in the acquisitions of mobile telephones in rural zones has had a positive impact on the wellbeing of households. Continuous business innovation driven by citizens’ needs and the greater accessibility of mobile telephones are the main reasons based on the Peruvian context under study.

In Peru, there has been an explosive increase in users of mobile telephones in the last 10 years. The use of this technology may be arriving in rural households before other basic services, provoking individual and social changes and creating new employment and income opportunities. This would support the recent recognition of the mobile telephone as an essential tool for development, especially in underdeveloped countries.

The paper aims to analyse bottom of the pyramid (BoP) customers’ (e.g. Bangladeshi farmers) use and appropriation of mobile telephony and to critically identify a suitable research strategy for such investigation.

Concentrated ethnographic immersion was combined with both methodological and investigator triangulation during a four-month period of fieldwork conducted in Bangladeshi villages to obtain more robust findings. Concentrated immersion was required to achieve relatively speedier engagement owing to the difficulty in engaging with respondents on a long-term basis.

The farmers’ use of mobile telephony went beyond the initial adoption, as they appropriated it through social and institutional support, inventive means and/or changes in their own lifestyle. The paper argues that technology appropriation, being a result of the mutual shaping of technology, human skills and abilities and macro-environmental factors, enables users to achieve desired outcomes which may not always be the ones envisaged by the original designers.

The paper contributes to two major areas: first, it identifies technology appropriation as an important and emerging concept in international marketing research; second, it suggests a concentrated form of ethnographic engagement for studying technology appropriation in a developing country context.

A good understanding of the dynamic interplay between users’ skills and abilities, social contexts and technological artefacts/applications is required in order for businesses to serve BoP customers profitably.

The paper presents a dynamic model of technology appropriation based on findings collected through a pragmatic approach by combining concentrated ethnographic immersion with methodological and investigator triangulation.

Discusses the role of information and communication technologies (ICTs) for rural communities. Highlights the factors preventing rural communities from reaping the benefits of information and communication technologies (ICTs) and technological innovations to access them. Defines community information systems and lists selected successful models outside India. Despite the limitations in basic infrastructure and low‐level penetration of information technology in India, more than 50 grassroots projects are using modern ICTs for the benefit of rural communities. Describes selected community projects in India. Also identifies the bottlenecks in, possible solutions for and observations of the initiatives of rural projects. Concludes that creating information‐rich societies is a key element of poverty reduction and sustainable development. Community network centres can play a key role in meeting the socio‐economic aspirations of rural communities by successfully addressing the “eight Cs” of success in the digital age: connectivity, content, community, commerce, capacity, culture, co‐operation and capital.

Convivo is a VoIP system designed to provide reliable voice communication for poor quality networks, especially those found in rural areas of the developing world. Convivo introduces an original approach to maintain voice communication interaction in the presence of poor network performance: an Interface‐ Adaptation mechanism that adjusts the user interface to reduce the impact of high latency and low bandwidth networks. Interface modes facilitate turn taking for high latency connections, and help to sustain voice communication even with extremely low bandwidth or high error rates. An evaluation of the system, conducted in a rural community in the Dominican Republic, found that Interface‐Adaptation helped users to maintain voice communication interaction as network performance degrades. Transitions from full duplex to voice messaging were found particularly valuable. Initial results suggest that as users get more experience with the application they would like to manually control transitions based on feedback provided by the application and their own perceived voice quality.

The purpose of this paper is to understand how visionary system architects wean the development of a new technology away from the seductions of the path of least resistance – a complementary relationship with the entrenched system.

The paper draws on two cases wherein critical players started pursuing visions of a full‐fledged system while the technology was still an appendage to an established one: Theodore Vail and the development of the Bell telephone system; and the US Navy and the development of wireless telegraphy. Vail's interests were of a commercial nature, securing competitive advantage over Western Union and future rivals. The US Navy's interests were of a geopolitical nature, overthrowing Britain's monopoly on trans‐oceanic cable telegraphy.

The pursuit of system benefits requires long‐term thinking. In terms of day‐to‐day actions it requires a persistent effort against the seductions of a complementary relationship or the path of least resistance. Vail was compelled to form a separate organization – AT&T – to maintain focus on system formation in the face of short‐term distractions. The US Navy pushed for rules against cross ownership of cable and wireless and opposed international treaties that clubbed the two technologies into the same category, as it wanted the latter to develop independently of the former.

The failure of anticipation, in the case of network technologies, is largely rooted in our inability to see beyond the path of least resistance. Drawing on strategies employed by Vail and the US Navy to wean the development of a new technology away from the path of least resistance, the paper alerts us to possibilities other than the seemingly obvious ones.

Wi‐Fi technologies enable small‐scale, bottom‐up development of community networks in (rural) under‐serviced areas in developing countries. The purpose of this paper is to examine: the constraints and opportunities that small Wi‐Fi providers have faced to date in their endeavors to develop Wi‐Fi community networks in South Africa; and the extent to which the newly introduced Electronic Communications Act of 2006 might alleviate any of the constraints.

Through interviews and document analysis the paper analyzes regulations and license application procedures in South Africa, and exemplifies the impact of both through discussion of experiences of a municipal and small private Wi‐Fi provider.

While formal regulation prohibits community network deployment due to low power limits and restriction of the use of Wi‐Fi within private premises, informal regulatory constraints as a result of lack of clarity on licensing requirements as well as time‐consuming application processes further prevent small Wi‐Fi providers from entering the market. In order to further stimulate universal access strategies, regulators may find incentives to ease these constraints, particularly as innovations in wireless technologies will continue to increase bottom‐up development of ICT networks by small local entrepreneurs. These entrepreneurs, without extensive expertise in law and regulation, will increase the burden and workload of regulators that, particularly in developing countries, frequently face under‐capacity.

This paper extends the debate about spectrum‐licensing barriers for Wi‐Fi community network development in developing countries by providing insight into not only formal but also informal regulatory constraints that impede Wi‐Fi community network provision.

The paper aims to show how the introduction of the concept of universal service in the French telecommunications sector was impacted by the existence of a strong national tradition of public services. It also aims to show that universal service, as it is defined by the European telecom regulatory framework, was not the only possible set‐up. It also seeks to show how the concept of universal service was adapted to the French national situation and spread beyond the telecommunications sector.

The approach of the paper is chronological, starting with an analysis of the French tradition of public services and then showing how the discussion developed in France on the topic of universal service in the telecommunications sector. Then the paper deals with the practical implementation of universal service in the telecommunications sector and other sectors in France.

The paper shows that even though the French traditional views on public services did not make it easy to implement the European version of universal service in the telecommunications sector, it nevertheless happened. Universal service even spread beyond the telecommunications sector in France.

The paper concentrates on French views on the topic and does not study the opinions of other stakeholders (the European Commission, other member states) as regards the French national tradition of public services.

The paper can be used as a guide to ongoing discussions on the evolution of universal service in Europe as it provides alternate views on the topic.

The paper provides a comprehesive review of the topic.