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Book part
Publication date: 30 November 2020

Rupa Sinha, Azizul Hassan and Rahul Kumar Ghosh

Tourism industry has extensively embraced technologies to enhance operational competencies, service quality over and above customer satisfaction. This chapter presents Information…

Abstract

Tourism industry has extensively embraced technologies to enhance operational competencies, service quality over and above customer satisfaction. This chapter presents Information Technologies as an innovative approach to promote tourism destination from Destination Management Organization’s (DMO’s) perspective. Precisely, attention has been given on how destination managers are applying different types of technological tools to promote their tourism business. In recent times, DMOs are implementing several promotional tools with the use of technology like embracing the mobile technology, Social Media, online ads, and building effective marketing strategies innovatively to compete with the cut-throat competition in travel trade. It also tried to provide an insight understanding of the changes in destination manager’s promotional strategies with the advancement of technologies. Based on primary research with destination managers and using the literature review, a collection of technology-based tools used by DMOs for the promotion of tourism at the destination level was identified and their individual impacts were measured to identify the effects on the profit generation. To accomplish the mentioned objectives, an explorative study based on basic demographic analysis along with Pearson correlation and Simple Linear Regression was conducted to examine the individual impacts of the different promotional tools used by DMOs.

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The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Book part
Publication date: 30 November 2020

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The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Book part
Publication date: 8 March 2021

Krishna K. Tummala

Narendra Modi’s Bharatiya Janata Party made fighting corruption as a major election plank, and won the 2014 elections, and formed the National Democratic Alliance government – a…

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Narendra Modi’s Bharatiya Janata Party made fighting corruption as a major election plank, and won the 2014 elections, and formed the National Democratic Alliance government – a majority party government in India in nearly 30 years. Modi was re-elected in May 2019 with a bigger majority. As his government celebrates the second term, it is time to assess the last five years’ accomplishments in fighting corruption. This chapter deals with the subject under four major headings. The first examines the efficacy of existing anti-corruption agencies. The second explains the office of Lokpal (Ombudsman). The third analyses the initial challenges and efforts of the Modi government. The fourth draws some conclusions.

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Corruption in the Public Sector: An International Perspective
Type: Book
ISBN: 978-1-83909-643-3

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Book part
Publication date: 22 August 2018

Adrija Dey

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Nirbhaya, New Media and Digital Gender Activism
Type: Book
ISBN: 978-1-78754-529-8

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Executive Burnout
Type: Book
ISBN: 978-1-78635-285-9

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Book part (5)
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