Search results

The purpose of this paper is to provide an analysis of a major retailer’s transition to omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the illustrative case of Seven & I (S&I) Holdings, the paper positions OCR in terms of its goal to provide added customer value through a seamless brand experience.

The research uses a case study methodology, based on a series of in-depth interviews. Executives at S&I were interviewed as the core of the case, and supporting interviews were carried out with executives at Yamato Transport, Inditex Japan and Rakuten. Data collected in interviews were cross-referenced to industry and trade press reports, providing an illustration of the motivation and strategic decisions behind the transition to OCR, and of factors that have direct impact on the implementation of the model.

The results illustrate the difficulty in achieving OCR in terms of unifying customer experience across multiple channels. The case demonstrates the potential for cross-channel integration through multiple, but integrated touchpoints, and the leveraging of existing multichannel retail infrastructure and systems. In addition to confirming previous conceptual understanding of the transition process, the core findings demonstrate the importance of the strategic implementation process, the importance of the retailer’s brand portfolio and brand management, and the need to adjust and leverage existing facilities and infrastructure.

The study is limited by the single case employed, although the complexity of OCR implementation does not take away from the practical implications in a broader sense. It could be argued that the Japanese retail industry has some differences to other markets, but the customer-orientated nature of S&I’s implementation, and its aim to leverage existing infrastructure, is illustrative for similar strategies of retailers elsewhere in the world.

The study has value to both researchers and practitioners as a structured synopsis of an actual case of transition, and adds to the literature that relates to OCR and to Japanese distribution. It demonstrates not only the need for robust supply chain, logistics, IT, marketing and retail infrastructure, and integration across distribution systems, but also the importance of the retailer’s brand portfolio, which may need significant adjustment to best promote added customer value. The success of S&I is predicated on both the high population densities, characteristic of the Japanese market, and a strong, longstanding MCR base. Similar systems and implementation issues apply to other markets that operate under similar conditions.

The social implications of the paper relate to the fact that, although the transition to OCR may be a difficult, costly, and time-consuming proposition for a retailer, increasingly consumers are coming to expect both informational and purchasing options for brands to be available as, when and where they want them. The 24-7 nature of omnichannel also generates significant challenges in terms of work volumes and environmental impact. These issues are touched upon this paper.

This paper provides a case of a major and well-known retailer and the transition process towards an OCR model, of which there are currently few case studies available. It also adds significantly to the body of literature relating to Japanese distribution and provides insights into strategy not generally known in the English-speaking world.

The Japanese retail environment is of interest to businessmen, politicians and academics. Different observers tend to base their views on their own vested interests and national expectations, Japanese observers included. There is a need for more objective, unbiased research into Japanese retailing, consumer behaviour and marketing. Presents an overview of Japanese retailing employing predominantly Japanese language sources. Outlines briefly the general structure of the retail industry, emphasizing the large number of outlets overall. Considers the independent retail sector, notably the existence of street associations, and the corporate retail sector, putting emphasis on the latter owing to the lack of information available in English. Considers three forms of corporate retailing in detail, namely department stores, general merchandise stores and groups, and speciality shopping centres – commonly known as “fashion buildings”. In conclusion, notes that there is great scope for further research into Japanese retailing, and three general sectors are suggested.

Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively utilize this new media as a marketing channel. The key to any successful communication strategy is matching the message to the target audience and achieving customer engagement. Two important target audience variables were identified as crucial when determining an organization’s social media communications strategy: the level of brand relationship, and the level of category involvement.

Depth interviews were initially employed, followed by questionnaires, and then computer assisted content analysis was performed on 723 online media articles relating to social media marketing to identify semantic and conceptual relationships.

Research from both a customer and corporate perspective led to insights into how organizations can develop their social media strategies in order to transform their brand message from being perceived as a commercial source of information to a social source – the social media transformation process.

This research suggests a finer level of segmentation of social media users that will lead to content strategies adapted to fit the current levels of brand and category involvement. This could be used by organization to develop a model of best practice to achieve their social media objectives.

It is crucial for organizations to understand how different groups of users influence, receive, curate, and interact via social media. The greater the depth of this knowledge, the greater the effectiveness of content marketing strategies developed by the corporation. Organizations that utilize social media marketing must carefully analyse the large amount of consumer information available to them, listen to consumer conversations, and determine the needs and segments that will be most receptive to different approaches. They must also accept that in a social media environment user generated content and interactive communication processes should be at the heart of successful strategy.

To date, there has been limited analysis of how relationship and involvement factors drive social media content (Cho et al., 2014; Malthouse et al., 2013). More research is needed to understand how key user characteristics lead to content that fully utilizes the social interaction and message diffusion potential of this media. This paper introduces a hierarchy of content marketing based upon the type of relationship between the user and the organization, as well as their level of product category involvement.

The purpose of this paper is to consider the question of young consumer’s discretionary consumption in Japan where the ready access to convenience stores, or “konbini”, presents a unique retail landscape and to look at how young Japanese consumers use this store format as part of their discretionary food consumption.

This is an exploratory study that draws on primary qualitative data based on in store observations, accompanied shopping and a survey with young Japanese consumers. This approach provides an insight into the convenience store food offering and young consumer’s everyday food practices and experience of using these retail stores.

The data reveals a relatively limited range of purchases on each store visit with some variation across time of the day and between individuals and groups of young consumers. Visits before and after school remain the most popular and young consumers make around two to four visits per week to a convenience store. It finds young consumers actively engaged in independent purchasing decisions in this retail format.

This is an exploratory study with a geographically constrained sample conducted in several areas in and around Tokyo, Japan. It is a convenience sample recruited using student contacts and snowballing techniques.

Convenience stores represent an important “shopping habitat” for young consumers to engage in discretionary food shopping. While these convenience store purchases are not always unhealthy the promotion and pricing strategies used by retailers can have an influence on the final selection of products and convenience stores provide a unique opportunity to cultivate more healthful behaviour among young consumers.

This offers a unique insight into the relationship between young consumer’s discretionary food choice and local retail provision in the convenience sector. It adds to the debate on the role of food environment on food choice and the extent to which young Japanese consumers are socialised into particular food practices through their engagement with the convenience retail sector.

The purpose of this quantitative study was to fill the knowledge gap and to investigate relationships between cultural background and various demographic factors influencing parental involvement behaviors that prompt them to engage in their children's academic activities.

A quantitative research method was used to collect data to answer research questions and explore relationships between variables (Fraenkel et al., 2015). The researchers created the survey on Qualtrics and conducted a pilot study to improve the survey based on the recommendations of the pilot study's participants. Some items were reworded suggested by an expert committee to finalize the instrument. This survey mainly consisted of two sections to collect data on participants' demographics and cultural background. The participants used multiple-choice options to answer items pertaining to family demographics. They were asked to use a 5-point Likert scale: very often = 5, often = 4, sometimes = 3, rarely = 2 and never = 1 to respond to survey items regarding cultural background and parental involvement behaviors.

The correlation coefficient showed a statistically significant relationship between parents' expectations, educational level and their involvement behaviors in children's academic achievement. However, parents' income and cultural background had no statistically significant relationships with parental involvement in their children's academic achievement.

The results of this study have potentially broad implications for educational leaders, policymakers, educators and parents to develop policies for diverse students to enhance their educational achievements.

The researchers reviewed extensive literature and found the gap in regional studies particularly related to one of the fastest-growing, financially stable and highly educated ethnic groups in the country. The researchers developed a brand new instrument on Qualtrics and distributed a survey via online and direct administration to collect primary data from 200 participants.

Examines the debate over “Higher superstition” (Gross and Levitt, 1994). Puts forward the arguments in the book and the response to the book from members of the US science and technology studies community. Asserts that increases in technical control have been at the expense of social and individual control. Mentions “diversionary reframing” – changing the subject, possibly by diverting attention away from the subject matter to the person doing the criticizing. Explores public attitudes towards science and technology, quoting a number of layman approaches to the bafflement of science. Identifies the irony in Gross and Levitt’s arguments, particularly in developing the interface between science and technology. Recommends paying more attention to the social construction of beliefs.

WITH, several days later, some residue yet of disbelief, allow me to tell you that at the end of October L actually went dancing. After an interval of 15 years since I last electrified my system in similar fashion, I may further tell you that dancing is no longer what it was.

AS A RESULT of present economic problems in Britain and attendant cuts in spending, there is a need to achieve maximum cost‐effectiveness in all sectors of public spending including libraries. This article examines a simple method by which economies could be made in buying multiple copies of books. It is assumed that unless librarians have freedom to buy a single copy of any book they choose, they will not achieve the breadth and depth required of first‐class libraries, be they in the public sector or in academic institutions. Perhaps second copies need cause little concern, but a pilot survey of a polytechnic library revealed cases where as many as four, six or even eight copies of the same edition had been bought on one occasion before the effectiveness of a lesser purchase could have been evaluated.