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The purpose of this paper is to develop a case study of niche governance to analyze the governance of rainwater systems in the Amazon.

A visualization of the interactions of stakeholders was made with the use of social network analysis, where data were collected through interviews to experts from the region. A framework based on niche management and the safe, resilient and sustainable (Safe and SuRe) principles were used to interpret the results.

The work identifies key players and issues influencing governance for the implementation of rainwater systems; and capture of decision-making powers by agents making evident redundancies in the management of rainwater in the region; highlighting issues of lack of inclusion in the decision-making process, planning and implementation; threatening the sustainability, resilience and governance of rainwater systems in Belem.

Methodologically, this work is the first of its kind for the amazon and contributes to the exploration of tools and frameworks to assess governance in the implementation of rainwater systems.

Celebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the effect of celebrity endorsement on individual investors' intentions to invest in the shares of companies. The study integrates marketing communication and behavioural finance theories to understand investor behaviour in the stock market.

The study used a questionnaire based on a conjoint analysis technique. The retail investors from India filled out the questionnaire. The authors developed an orthogonal design to generate retail investors' investment intentions and applied the full-profile conjoint method.

The results reveal that investors prefer to invest in technology-related firms when they employ entertainment celebrities to endorse their products. Investors prefer that entertainment celebrities' personalities match the single brand only they are endorsing. Further, investors choose to invest during corrective market trends in emerging economies, such as India.

The study offers practical implications for corporate entities and marketing professionals by analysing retail investors' investment intentions in financial markets.

Efflorescence formation is very common in cement-based materials. In the case of mortar, efflorescence is more studied when only Portland cement is used as a binder. However, the repair of historical heritage, as well as the construction system of some countries, usually uses mortars composed of hydrated lime and Portland cement. This study aims to determine the influence of the hydrated lime content on the incidence of efflorescence in mortars.

Mortars with 0%, 50%, and 100% lime/cement ratio were studied, using three different methods to accelerate efflorescence formation. The surface area of mortars affected by efflorescence was quantified by analysis using image software. Also, analysis of mercury intrusion porosity test, flexural tensile, compressive strength, absorption of water by capillarity, porosity, XRD and TGA was performed.

More efflorescence in mortars with a higher amount of lime in their composition was observed. The results show that the increase in the lime content reduces the flexural tensile and the compressive strength and increased the absorption of water by capillarity and the porosity of the mortars. The material formed by the efflorescence was calcium carbonate, proven by microstructural tests.

The results of greater efflorescence formation in mortars with lime are important to alert users who apply this type of material. Some type of protection must be done more rigorously for lime-cement mortars, especially concerning contact with water, since efflorescence tends to be faster for this type of material.

This study aims to analyze the contribution of tourist event and satisfaction with tourism events as a product of regional tourism competitiveness, as well as evaluate factors of competitiveness.

The research followed a quantitative methodology by conducting a questionnaire on the four largest tourist events in Madeira (Carnival, Flower Festival, Atlantic Festival and Wine Festival), an insular island located in Portugal.

The sample consisted of 2,262 tourists surveyed during the year 2017 and structural equation models were used as the statistical method. Results showed that satisfaction is reflected in the client's loyalty to the choice of a tourist destination and also contributes directly and indirectly to the regional tourist competitiveness.

This study contributes to the valorization of local and regional events, perceived by the level of satisfaction and loyalty of tourists, as products of regional competitiveness of a tourist destination.

Sponsorship rarely occurs in a one sponsor-one sponsee dyad (single sponsorship), yet a large portion of sponsorship research takes this perspective. The purpose of this paper is to propose a model that reflects the complexity and rich diversity inherent in the field. The sponsorship network model considers the plurality of stakeholders to a sponsorship and their potential relationships to each other.

This conceptual paper develops a theoretical and conceptual framework to better identify the effect of sponsorship networks on consumer behavior.

Based on a review of the multiple sponsorships literature, the authors propose an innovative theoretical framework and a set of research propositions. The model considers simultaneously the potential relations between sponsors, sponsees and ambushers at the cognitive, affective and conative levels.

This research emphasizes the managerial implications for stakeholders involved in sponsorship and ambush marketing actions in order to maximize their investment. The model provides a comprehensive understanding of the complex nature of sponsorship networks and their ability to influence consumer behaviors. These effects are more complex than is currently recognized.