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The purpose of this paper is to introduce Madeira’s new tourism strategy and demonstrate how it will lead the region to a new paradigm focused on a culture of service.

The paper is based on an analysis of Madeira’s strategic tourism and marketing plan and official regional, national and international information sources.

Madeira’s new tourism strategy is based on the reference tripod “Mountain, Sea and Culture”. The new tourism paradigm, it is focused on quality rather than on quantity and more committed on upgrading the product and its offer; is more aligned with environmental, energy and sustainable development concerns for the destination; and is more active, in a direct association between tourism, health and sports.

This paper presents the perspective and experience of Madeira’s regional government in the management of tourism developmental strategies and shares the solutions implemented in securing and advancing its position as the Best Island Destination in Europe.

This paper aims to study the competition problems and market failures in the Canary Islands and propose an alternative management model for the telecommunication transmission network. This model is based on a wholesale-only open-access transmission network, available to all the retail service providers of this region, and managed by a unique entity subject to regulation with cost-based prices. The proposal hopefully will help to debate about the implementation of certain regulatory models in the network industries, concerning telecommunication submarine cables connecting archipelagos.

An empirical approach has been used, based on the observation and analysis of the regulatory policies applied to the wholesale transmission networks in the Canary Islands, Azores and Madeira archipelagos.

Results show a persistent margin squeeze situation on the retail broadband market in the Canary Islands, due to the pricing strategy on the Spanish mainland-Canaries wholesale market, which is, in turn, delaying the entry of alternatives and the level of development and efficiency of competition. The risk of duopoly collusion is also present on this wholesale market. Additionally, public aids will be needed to replace the systems connecting with the non-capital islands and to provide redundancy to El Hierro. The alternative proposal might help preventing the above. Eventually, several insights are considered for further investigation.

Little attention has been paid to this topic in the literature, regarding the analysis of regulatory policies applied over fiber optic submarine cable infrastructures in fragmented territories like archipelagos. Consequently, an empirical analysis has been accomplished to emphasize this research work, based on the regulatory policies adopted.

This study aims to analyze the contribution of tourist event and satisfaction with tourism events as a product of regional tourism competitiveness, as well as evaluate factors of competitiveness.

The research followed a quantitative methodology by conducting a questionnaire on the four largest tourist events in Madeira (Carnival, Flower Festival, Atlantic Festival and Wine Festival), an insular island located in Portugal.

The sample consisted of 2,262 tourists surveyed during the year 2017 and structural equation models were used as the statistical method. Results showed that satisfaction is reflected in the client's loyalty to the choice of a tourist destination and also contributes directly and indirectly to the regional tourist competitiveness.

This study contributes to the valorization of local and regional events, perceived by the level of satisfaction and loyalty of tourists, as products of regional competitiveness of a tourist destination.

This study analyzes the relationship between the development of tourism policy of Spain and Portugal and their effects on regional imbalances. Despite the proximity of the two countries and their specialization in tourism, there are few comparative studies on tourism of the two Iberian countries. The study focuses on the two major phases of tourism policy: the period of mass tourism and post-Fordist stage. In the conclusions we refer the debate on the existence of a model of development based on tourism to the Latin countries of Southern Europe and we note the export process of Spanish low cost tourism model to other countries.

Excellencies, Ladies and Gentlemen, It is an honor and a pleasure for me to be the first speaker of this seminar which deals with the contribution of Switzerland to the development and promotion of tourism all over the world and in the Middle East Area in particular.

Today's tourists seek authenticity and high-quality experiences. This chapter presents exploratory results from a tourist well-being project conducted in Madeira Island, Portugal. Using a tourism well-being scale, onsite and online data were collected in 2019. The study suggests that tourists with higher well-being are younger, have lower qualifications, are retired and/or students, first timers, and mainly Portuguese (mainland). Participants identify gastronomy, walk in nature, and landscape as the three most enjoyed activities/experiences. Results showed that tourists in Madeira want to have fun, experience something unique, and develop positive relationships. This study opens doors to offer customized experiences considering tourists psychological profile and their well-being.

There is an increasing interest in the literature for the characteristics of the entrepreneurial ecosystems and the impacts caused by their activities. Silicon Valley or Israel is widely known as the main entrepreneurial ecosystems, but there are a lot of different cities and countries which are performing a great effort to become a worldwide reference in entrepreneurship. The purpose of this work is to analyze the Spanish and the Portuguese entrepreneurial ecosystems and identify strengths and challenges. The basic characteristics of both countries will be introduced, as well as the relevant points regarding policies for fostering entrepreneurship, tax benefits to entrepreneurial activities, special considerations for social enterprises, investors support and the main challenges faced by each country.

This paper aims to explore a new causal link between learning, market and entrepreneurial orientations and firms' performance by introducing dynamic capabilities and competitive advantages as mediator variables.

The mediating role of dynamic capabilities and competitive advantages is tested using a sample of 1,190 Portuguese firms, and structural equation models.

It is shown that dynamic capabilities mediate the relationship between the three orientations–learning, market and entrepreneurial–and competitive advantages of differentiation and cost leadership, and both competitive advantages lead to firm's performance. It is also shown that learning orientation is an antecedent of market orientation and entrepreneurial orientation.

This research shows that firm's performance depends on the capacity of firms to learn, innovate, be proactive, take risks and collect the best market data. Indeed, by optimizing the internal management and knowledge dissemination, firms will develop a set of capabilities and competitive advantages that lead to an appropriate response to market challenges.

This study tests the relationship between strategic orientations and firm's performance by taking the mediating effects of dynamic capabilities and competitive advantages into account. This research was conducted in Portugal.

This paper discusses the development of Madeira's tourism and its continuous action on aspects of sustainability.

The paper analyses the evolution of tourism in the region in the aftermath of the COVID-19 pandemic and how an investment in sustainability and on the certification of the archipelago as a sustainable tourist destination is a key move for stakeholders, in particular residents, companies and tourists.

To return to normality, and thus overcome the 2019 difficulties, Madeira continues to develop promotional activities in various international markets and develop sustainable tourism, supported by practices and policies that optimize the use of environmental resources. In so doing, sociocultural identity and authenticity is secured, while providing socioeconomic benefits for all stakeholders.

The approaches and solutions presented are those of the regional Government of Madeira, illustrated by the efforts and decisions that led to the certification of the archipelago as a sustainable tourist destination.