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Deep Knowledge of B2B Relationships Within and Across Borders
Type: Book
ISBN: 978-1-78190-858-7

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Book part
Publication date: 24 August 2011

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Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

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Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

To view the access options for this content please click here
Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

To view the access options for this content please click here
Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

To view the access options for this content please click here
Book part
Publication date: 24 August 2011

No firm is an island. Decisions, actions, and outcomes of a firm are embedded in their relationships with suppliers, customers, competitors, downstream, and upstream…

Abstract

No firm is an island. Decisions, actions, and outcomes of a firm are embedded in their relationships with suppliers, customers, competitors, downstream, and upstream firms. The formation and management of strategic alliances among firms within an interfirm network of firms inform awareness that a firm needs to develop a strategic stance explicitly of its contributions and the resulting outcomes of all participants within an interfirm network of firms.

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

To view the access options for this content please click here
Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

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Book part
Publication date: 27 December 2016

Arch G. Woodside and Roger Baxter

This chapter points out that the use of a wide range of theoretical paradigms in marketing research requires researchers to use a broad range of methodologies. As an aid…

Abstract

This chapter points out that the use of a wide range of theoretical paradigms in marketing research requires researchers to use a broad range of methodologies. As an aid in doing so, the chapter argues for the use of case study research (CSR), defines CSR, and describes several CSR theories and methods that are useful for describing, explaining, and forecasting processes occurring in business-to-business (B2B) contexts. The discussion includes summaries of six B2B case studies spanning more than 60 years of research. This chapter advocates embracing the view that learning and reporting objective realities of B2B processes is possible using CSR methods. CSR methods in the chapter include using multiple interviews (2 + ) separately of multiple persons participating in B2B processes, direct research and participant observation, decision systems analysis, degrees-of-freedom analysis, ethnographic-decision-tree-modeling, content analysis, and fuzzy-set qualitative comparative analysis (fs/QCA.com). The discussion advocates rejecting the dominant logic of attempting to describe and explain B2B processes by arms-length fixed-point surveys that usually involve responses from one executive per firm with no data-matching of firms in specific B2B relationships – such surveys lack details and accuracy necessary for understanding, describing, and forecasting B2B processes.

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Article
Publication date: 1 June 2003

Roger Baxter and Chris Batstone

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European Journal of Marketing, vol. 37 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

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