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Employers in the USA often use employment‐at‐will statements in the employment application process to minimize their vulnerability in post‐discharge litigation. Reports survey results of job seekers′ attitudes towards such statements. The findings suggest that applicants would prefer to join organizations that do not include employment‐at‐will statements in the application process and that job‐seekers′ perceptions of the greater risk involved, greater expectations of employees, and a lack of company concern regarding its employees would significantly influence their views of an employment‐at‐will organization.

Ethical duties or obligations of HRM practitioners are questioned and explored. Differing conceptions of HRM ethical duties seem to have arisen from differing values assumptions and social constructions of the employment relationship. HRM education and development programs must do a better job of exposing students to these contrasting values assumptions as well as helping students develop the ethical change skills necessary to act more successfully upon their moral values and perceived ethical duties.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

By “political economy” I mean both the method of thought and the body of knowledge which refer to human economising behaviour. The body of knowledge includes both theory — theorems, laws, empirical generalisations, etc., and “facts” — history, description of institution, statistical data, etc. By “Christian theology” I mean both the method of thought and the body of knowledge which refer to the human religious understanding of Jesus of Nazareth. “Religious” here implies awareness of, or belief in, God. The body of knowledge may include pre‐Christian religion (such as that reported in the Old Testament), and the results of independent inquiry (such as natural theology) in so far as these are interpreted by, or “refracted” through what theologians call the “Christ event”.

In the fall of 1966, a small and informal group of wives whose husbands were classified as Prisoner of War (POW) or Missing in Action (MIA) formed a small and informal group. By December 12, 1969, this group of women had gained such power, influence, and a multitude of disparate followers that twenty-six met with President and Mrs. Pat Nixon at the White House. In part, the POW/MIA story is about a small group of women taking a decisive role to change the United States POW/MIA policy, accentuate the plight of the prisoners, and demand humane treatment by Hanoi—all in a national and global arena.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Antitrust legislation in the United States was originally enacted in 1890. This legislation and subsequent amendments established the historic precedent of government controlling the power of business by limiting its influence over markets. This paper reflects on why this unique set of laws was originally enacted, reviews these laws in the United States compared to other global competitors, and recommends revisions in the present legislation to more accurately reflect the competitive arena that United States based companies face in the global economy.

Explains for sales managers the provisions of the Americans with Disabilities Act 1990, which provides protection for all disabled US citizens. Provides guidelines for industrial sales managers to ensure that they conform with the new legislation, Title I of which protects the disabled from employment discrimination.

THE BBC's television services have a longer history than is generally realised. Experiments were going on in 1925 and 1926, broadcasts were being put out as early as 1933 or 1934, and on 2nd November, 1936 the BBC gave Great Britain the world's first regular television service, operating on the 405‐line standard in the Very High Frequency channels.

As service organizations continue to expand internationally, the need to be able to understand consumers in faraway places is increasing. Marketing research is a key mechanism through which service companies understand their current as well as potential customers. As service organizations contemplate the global marketplace, there is increasing demand for managers to understand customer behavior in multiple countries. This article aims to discuss the importance of market research information in developing a market orientation and its impact on international service organizations.

Extant literature is reviewed and discussed pertaining to the interrelationships between market research, market orientation and customer relationship management (CRM)‐related issues. Conceptual models are presented to illustrate the interrelationships between these streams of research.

Several anecdotal and case examples are used to illustrate the essential linkages between market research, market orientation, and CRM. These include the Ritz Carlton Hotel Company, Federal Express, Hallmark Cards, Harrah's Entertainment and, most notably, VeriFone.

The key implications revolve around the notion that in today's hyper‐competitive markets service firms must be market‐oriented in order to be competitive, and that market research plays a critical role in generating the needed data on which a market orientation can be developed and implemented, which, in turn, can enhance the practice of CRM.

The article promises to help service providers address the challenge of generating and using market research data to develop a market orientation and a corresponding CRM program.