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It has often surprised and intrigued this author during his career why certain children's licences seem to work better than others but to a casual observer they all seem the same. Using a few well‐ chosen examples which are popular to children he attempts to get under their skin and comprehend what makes them successful.

This paper looks at how over the past 14 years we have seen the licensing business grow from a small almost cottage industry into the multi million dollar marketing operation today. Licensed properties are now one of the tools which many FMCG brands and products use to create new products and/or increase sales for existing ones. In fact there is a genre of products that rely solely on the licenced property as the main marketing proposition to gain distribution and sales based on the strength of the licence. We have seen businesses as diverse as BT (with their ET adverts) through publishing, especially children's magazines (Sorry, but Roy of the Rovers doesn't cut any ice any more!) to petrol companies and greeting cards. It is undeniable that the use of a licenced property is a very very powerful tool in the armoury of a brand manager. In addition, many brands and companies also like to use licences tactically and ‘rent’ in licenced properties in key periods of the year to give their brands a ‘sales boost’. This is more a short‐term relationship but still ongoing as the brands use licences regularly. Some companies such as McDonalds and Nestle have gone further by purchasing the rights to all Disney properties exclusively for their categories and become ‘preferred partners’. The cost of the purchase of these licences is often not small and a brand that buys into a licence that fails to deliver is an expensive and costly business. It is often said that choosing a licenced property is an art and one in which there is little or no guarantee of success.

TO WRITE that Robert Louis Stevenson in his books and essays draws deeply upon his own experiences to an unusual degree would be commonplace, but it is precisely because of this characteristic that we are able to catch a glimpse of the early beginnings of the library finally established at Vailima on the island of Upolu in the Samoas, where Stevenson's restless wanderings at last came to an end. Almost incredibly, some of his own childhood books, together with many inherited from his father and grandfather, were shipped half way across the world to Samoa. There they were varnished against the tropical humidity to form the nucleus of his library.

A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.

The strategy for sport in Wales, Climbing Higher, establishes some very ambitious targets for raising the levels of sport and physical activity participation over the next 20 years. To support its strategy, the Welsh Assembly Government has promised an additional 12,000 jobs within the sport and recreation sector. Research conducted with employers highlights that many sports degree programmes are not “fit for purpose” and are not fully preparing graduates for work within the industry. This paper considers how the University of Glamorgan, in liaison with key industry partners, has designed a sports development degree “fit” for the industry and which meets the expectations of Climbing Higher. The success of the degree programme relies upon the formation of multi‐agency partnerships at a local and regional level. Experiential learning underpins the degree with students required to reflect upon the challenges that they face in getting participants more active; the community placements embedded within modules allow students to experience the complexities of working within the sports development sector. It is a unique and holistic approach, supported by key local and national partners and is fundamental in supporting the objectives set by the Welsh Assembly Government.

Health care organizational research should pay greater attention to the specific settings where health is practiced. An ethnographic account of humor, ritual and defiance is presented from 29 months spent in a private, concierge-type radiation oncology center. A thick description of the setting and interaction among center staff and patients is offered in an attempt to establish why qualitative research of health care settings is so important. Findings are compared to Ellingson’s work on health care setting. Humor, ritual and defiance have therapeutic value and deserve greater attention in cancer treatment centers and health care organizations more broadly. The paper aims to discuss these issues.

An ethnographic account of humor, ritual and defiance is presented from 29 months spent in a private, concierge-type radiation oncology center through thick description.

This study reinforces the literature on the value of institutionalizing humor and ritual to improve patients’ experience in cancer care given the dominance of large public institutions, most easily accessed by academic researchers. Suncoast Coast Radiation Center’s “institutionalized humor” is an important finding that should be examine further. Scholarship can also illuminate the use of ritual in settings where health care is practiced.

This study is limited to a particular research setting which is a private, concierge care radiation oncology treatment center in the Southeastern USA.

Cancer care centers should consider carefully institutionalizing humor and ritual into their daily practices. Further, patient defiance should be reinterpreted not as a patient deficiency but as a therapeutic coping mechanism by patients.

While nearly half of cancer care in the USA is offered in private, for-profit institutions, the vast majority of the understanding of cancer care comes only from non-profit and government-run institutions. Shining a light of these neglected cancer care settings will add to the understanding and the ability to improve the care offered to patients.

This is the first health ethnography in a concierge care, cancer care treatment setting. It tests the proposition that humor, ritual and defiance play an important role in a private concierge cancer care organization.

MANY and sundry are the worries which fall to the lot of the librarian, and the matter of book‐repair is not the least among them. The very limited book‐fund at the disposal of most public library authorities makes it imperative on the part of the librarian to keep the books in his charge in circulation as long as possible, and to do this at a comparatively small cost, in spite of poor paper, poor binding, careless repairing, and unqualified assistants. This presents a problem which to some extent can be solved by the establishment of a small bindery or repairing department, under the control of an assistant who understands the technique of bookbinding.

Book review by James W. Bronson. Rob van der Horst, Sandra King-Kauanui, and Susan Duffy, ed., Keystones of Entrepreneurship Knowledge, Malden, MA: Blackwell Publishing, 2005. ISBN 9781405139212