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Article
Publication date: 18 October 2019

Riyad Eid, Ziad Abdelmoety and Gomaa Agag

The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an…

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Abstract

Purpose

The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance.

Design/methodology/approach

This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling.

Findings

The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export.

Originality/value

Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 15 July 2019

Riyad Eid, Amna Al Zaabi, Rashed Alzahmi and Yasmeen Elsantil

The implementation of marketing concepts to the public sector is still a relatively new topic for researchers and practitioners. Moreover, although branding has become…

Abstract

Purpose

The implementation of marketing concepts to the public sector is still a relatively new topic for researchers and practitioners. Moreover, although branding has become more prominent in the public sector, its role with employees is under explored. Following a review of internal branding and marketing literature in the private sector, the purpose of this study is enrich and contribute to the internal branding concept and the literature by expanding its insightful knowledge beyond that of the Western school of thought to the UAE government sector.

Design/methodology/approach

The paper is based on a quantitative survey conducted among 304 public sector employees. These were measured on a five-point Likert scale. To test the model and the hypothesized relationships among the constructs of the model, structural equation modeling was used.

Findings

The strength of the relationship between the constructs indicates that features of the suggested internal branding model are crucial to achieving both employee and customer satisfaction in the public sector.

Originality/value

This study provides new theoretical grounds for studying internal branding in the public sector. It also supplies public sector organizations with a number of operative factors that may be essential if they are to provide enhanced satisfaction to public needs. It further contributes to the existing body of knowledge by expanding its knowledge beyond the Western school of thoughts as the study is about a non-Western government culture. Finally, it is probably the first to provide an integrative perspective of internal branding constructs in the public sector.

Details

International Journal of Organizational Analysis, vol. 27 no. 5
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 9 January 2017

Mohammed Ismail El-Adly and Riyad Eid

The purpose of this paper is to identify customers’ perceived value constructs of shopping malls from the perspective of Muslim shoppers and to develop items for measuring…

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1966

Abstract

Purpose

The purpose of this paper is to identify customers’ perceived value constructs of shopping malls from the perspective of Muslim shoppers and to develop items for measuring these constructs, empirically validate the scale, and carry out an initial investigation of the effect of these dimensions on behavioural outcomes.

Design/methodology/approach

By means of a multi-dimensional procedure on a sample of 329 Muslim mall shoppers in the UAE, the authors have developed a scale of measurement of these shoppers’ perceived value of malls through grouping 30 value items into eight dimensions.

Findings

The study constructed and validated a scale of perceived value of malls taking into consideration the mall shopper’s religion (i.e. Islam). The authors name this new scale Muslim MALLVAL. This scale demonstrates that, like any other shoppers, Muslims who shop in malls assess the shopping experience through both cognitive and affective values in addition to the Islamic value of the mall. The study in addition reveals that the dimensions of Muslim MALLVAL have significant positive influences on behavioural outcomes such as willingness to continue shopping and recommendation of the mall to others.

Research limitations/implications

This study is carried out on Muslim shoppers in the UAE context. However, the authors urge other researchers to replicate the study and get replies from different countries and in particular to use the measures developed in this study to test their robustness.

Practical implications

Muslim mall shoppers evaluate not only the traditional aspects of mall value but also the religious identity related aspects that contribute to the value creation. Therefore, mall developers and managers who target Muslim shoppers (residents and/or tourists) should create and maintain the appropriate shopping environment for Muslim shoppers.

Originality/value

This study is the first to provide an integrative scale for the perceived value of shopping malls from the perspective of Muslim shoppers.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 1
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 10 June 2020

Riyad Eid, Hassan Selim and Yasser El-Kassrawy

The growing popularity of mobile technology has led governments across the world to develop mobile business models and encouraged the transition from the electronic…

Abstract

Purpose

The growing popularity of mobile technology has led governments across the world to develop mobile business models and encouraged the transition from the electronic government (e-government) to the mobile government (m-government). However, only a small amount of data is available regarding m-government implementation in developing countries and users’ behavioural intentions (BIs) with respect to the utilization of such services. To address this issue, this study attempts to identify factors that affect m-government acceptance among citizens of the United Arab Emirates (UAE). This study aims to examine the relationships between m-government service characteristics and m-government technology characteristics by analysing their perceived ease-of-use, perceived usefulness, user attitudes towards m-government usage and corresponding BIs with respect to utilization of m-government services.

Design/methodology/approach

This study is based on a quantitative survey conducted among 326 users of m-government services in the UAE. The responses were tabulated on a five-point Likert scale. Structural equation modelling was used to evaluate the performance of the proposed model and verify the hypothesized relationships between its constructs.

Findings

Overall, the research findings indicate that: users’ intention to use m-government applications has three determinants – attitude towards m-government use, m-government ease of use and m-government usefulness; m-government usefulness and ease of use have a significant influence on user attitudes towards m-government; and perceived ease of use of the service, currency of the services, the accuracy of the provided information, the security concerns associated with the utilization of the m-government services, trust in the m-government services and the risks perceived in using the m-Government service are antecedents of users’ perceptions of the m-government services.

Originality/value

This study has improved our understanding of the critical mobile technology factors that are needed to improve user acceptance of m-government services. The study presents important implications for both theory and practice.

Details

Transforming Government: People, Process and Policy, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 8 February 2019

Riyad Eid, Amgad Badewi, Hassan Selim and Hatem El-Gohary

The growing interest in the development of entrepreneurial intention (EI) that has increased the importance of theories that explain and anticipate the tendency among…

Abstract

Purpose

The growing interest in the development of entrepreneurial intention (EI) that has increased the importance of theories that explain and anticipate the tendency among individuals to start a new business. However, most of these theories focus on the relationship between entrepreneurs perceptions and their intention and ignore the cognitive and psychological characteristics that might configure their perceptions. Therefore, the purpose of this paper is to integrate the theory of planned behaviour (TPB) with the entrepreneurial event model (EEM) and to extend the combined model to include the personality characteristics of an entrepreneur that might shape the perceptions and intentions.

Design/methodology/approach

This study uses a sample of 688 senior university students (Emirati nationals, 91.2 per cent and expatriates, 8.8 per cent) and employs positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modelling.

Findings

The results demonstrate the relevance and robustness of the suggested combined and extended model in the prediction of intention on the part of senior university students to become entrepreneurs (explained variance=73.3 per cent) based on survey data (2017; n = 688).

Originality/value

The main contribution of this paper lies not only in the integration of the TPB and the EEM, but also in extending the two theories on which it is based through adding entrepreneurial personality characteristics and an explanation of the mechanism through which entrepreneurial perceptions and EI develop.

Details

Education + Training, vol. 61 no. 2
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 6 August 2020

Hassan M. Selim, Riyad Eid and Gomaa Agag

The adoption of smart classroom is increasing in higher education around the world. Yet, factors affecting smart classroom adoption have not been sufficiently explored…

Abstract

Purpose

The adoption of smart classroom is increasing in higher education around the world. Yet, factors affecting smart classroom adoption have not been sufficiently explored. Based on the innovation diffusion theory and external pressures, the present study developed a model to investigate the main drivers of smart classroom adoption.

Design/methodology/approach

SEM-AMOS was used to analyse the data collected from a sample of 1,208 educators.

Findings

The findings revealed that innovation diffusion theory and external pressures provide an appropriate model for understanding smart classroom adoption.

Practical implications

The findings offer important implications for higher education institutions, IT managers, and are likely to stimulate further research in the area of smart classrooms.

Originality/value

To the best of the authors' knowledge, this is the first study that used innovation diffusion theory external pressures to understanding smart classroom adoption.

Details

Education + Training, vol. 62 no. 6
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 13 May 2019

Gomaa M. Agag, Mohamed A. Khashan, Nazan Colmekcioglu, Ahmed Almamy, Nawaf S. Alharbi, Riyad Eid, Haseeb Shabbir and Ziad Hassan Saeed Abdelmoety

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The…

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1219

Abstract

Purpose

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of this paper is to examine the influence of the effectiveness of web assurance seals services (WASS) and customers’ concerns on customer’s willingness to book hotels through perceived website trust and perceived value.

Design/methodology/approach

A questionnaire was administrated to measure the study variables. Using partial least squares–structural equation modeling approach to analyze the data collected from 860 users of online hotel websites.

Findings

The results indicate that WASS influence positively on perceived website trust and negatively on consumers’ concerns. As well as, perceived value and trust play a mediating role in the link between WASS and consumers’ concerns and their intentions. Finally, perceived website trust and perceived value have greater effect on intention to book hotel for low-habit consumers.

Research limitations/implications

This study ignored the cross-culture issue as it concentrates on the customers from developing countries, so further research may need to compare between two or more than two samples from different societies that could give a significant insights. Second, this study stresses on the WASS to predict customers booking intentions that indicates significant results, so further research may need to examine the role of online reviews as a predictor of customers purchase decision as well.

Originality/value

To the authors’ best knowledge, this is the first empirical research that investigates and examines the influence of the effectiveness of WASS and consumers’ concerns on consumers’ intentions through perceived value and trust. This research also investigates the moderating role of habit in the link between perceived website, perceived value and consumers’ intentions.

Details

Information Technology & People, vol. 33 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

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Article
Publication date: 19 December 2018

Nizar Mohammad Alsharari, Riyad Eid and Ali Assiri

This paper aims to explain institutional contradictions in the balanced scorecard (BSC) implementation process between organizations, which successfully implemented BSC…

Abstract

Purpose

This paper aims to explain institutional contradictions in the balanced scorecard (BSC) implementation process between organizations, which successfully implemented BSC. The purpose of this paper is to identify a comprehensive set of potential determinants influencing the successful implementation of BSC.

Design/methodology/approach

This study is an exploratory investigation into the BSC implementation based on a dialectical perspective. It uses the triangulation of data collection including interviews, documents and surveys. This also includes a comprehensive scrutiny of the relevant literature; a comprehensive analysis of case studies of BSC implementations in four organizations; and interviews and documents evidences that have already implemented or are in the process of implementing BSC.

Findings

The BSC was successfully implemented in the organizations, when the accounting systems introduced in these organization had already been institutionalized, that is, accepted and used on day-to-day basis. The dialectical perspective postulates that for change to become institutionalized in the organization, it needs to overcome the problem of embedded agency. This process of change is possible due to the accumulation of institutional contradiction that enables human praxis to introduce change (Seo and Creed, 2002).

Research limitations/implications

There is a need to empirically test and refine the proposed factors and explore relationships among the various variables by collecting data from organizations that have already implemented BSC.

Practical implications

The findings of this study are important and relevant to all the different-sized organizations in the different sectors and industries. This study also makes a significant contribution to society in general.

Originality/value

This paper contributes to the literature on organizational and accounting change that emphasis the crucial role that institutional contradiction plays in the process of BSC implementation. The findings of this study will help management in making crucial decisions and in resource allocations that are required to make the BSC implementation a success.

Details

International Journal of Organizational Analysis, vol. 27 no. 3
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 1 January 2004

Riyad Eid and Myfanwy Trueman

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations…

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6922

Abstract

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.

Details

Industrial Management & Data Systems, vol. 104 no. 1
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 December 2002

Riyad Eid and Myfanwy Trueman

The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same…

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8819

Abstract

The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same marketing strategies without making some modifications to be appropriate to the electronic edge. This paper touches on the effect of international Internet marketing (IIM) on the marketing mix and explains the need for a new marketing paradigm. The aim is to determine some building blocks in the new marketing paradigm.

Details

Management Research News, vol. 25 no. 12
Type: Research Article
ISSN: 0140-9174

Keywords

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