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The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with food consumption. The focus is on the net health impact of risks and benefits on life expectancy, quality of life, and disability adjusted life years (DALYs).

Focus groups were conducted in four countries (Iceland, The Netherlands, Portugal, UK). All sessions were audio‐taped, transcribed and content analyzed.

Current risk‐benefit communication is perceived as “asymmetrical”, confusing, and often distrusted. Participants expressed a preference for more balanced and scientifically derived information. Information about the net health impact on both life expectancy and quality of life was found to be meaningful for food decision making. DALYs were thought too complicated.

Findings confirm the importance of incorporating consumers' viewpoints when developing communications about risk and benefits. The results provide insights into potential issues related to the communication of risk and benefit information. The limitations of the qualitative approach adopted in this study suggest that further research utilizing nationally representative samples is needed, which may explore additional metrics to communicate net health effects to consumers.

Common measures for assessing both risks and benefits are expected to facilitate the communication of the results of risk‐benefit assessment as part of risk analysis. However, research incorporating consumers' perspectives on this issue is scarce. A better understanding of how consumers perceive these measures may promote the development of more effective integrated risk benefit communication.

Discusses the importance of effective risk‐benefit communication about genetic engineering in food production. The consumer, industry and science are all likely to benefit from the creation of an “informed consumer”. There is a need to develop strategies to maximize the effectiveness of such communication, in order to reach target audiences. Risk‐benefit communication is likely to require a different approach to that which has evolved from the communication of risk information alone. Investigates future research needs and concludes that risk‐benefit communication will usefully invoke public debate about future directions for technological evolution and development.

A marked increase in the incidence of microbial food poisoning parallels increasing scientific and public concern about microbiological hazards. This literature review highlights the important pathogens involved in the increase and issues salient to developing effective risk‐benefit communication with the public about microbial food poisoning. Research into public perceptions of microbiological food hazards is reviewed, together with public attitudes towards one of the technologies that could combat food poisoning: food irradiation. Suggestions for reducing the incidence of microbial food poisoning through effective communication strategies are provided.

The purpose of this paper is to review evidence related to the factors that influence people's understanding of health information and how miscommunication of health information can jeopardize people's health.

A literature review was conducted of English language articles, cited in major literature databases from the last 40 years, which describe factors related to comprehension of health information. A total of 93 articles were included.

The paper finds that health communication should take into consideration the role of the following factors on the processing and interpretation of health information: health literacy, format presentation of information, and human cognitive biases and affective/personal influences.

Health communication is a major component of health care. Every health care encounter involves exchange of information, which is intended to enhance people's knowledge in order to assist them to make an informed decision about their health care. However, the mere act of providing information does not guarantee comprehension. People's comprehension of information depends on several factors, including health literacy and numeracy skills, the format presentation of health information and human cognitive biases in the information processing and interpretation. Ineffective health communication can result in a wide range of direct and indirect health consequences including failure to understand and comply with treatment, poorer health status, increased risk of injuries, increased hospitalization, and decreased use of preventive services.

This paper provides health professionals and educators with an overview of important issues related to health communication and highlights strategies that facilitate effective communication to help people to make informed decisions about their health care.

Public opinion regarding the application and development of genetic engineering is likely to be an important factor influencing the future development of the technology, and its subsequent application within the commercial sector. Recent studies have been carried out which have assessed public attitudes to biotechnology, and in particular genetic engineering, but there is little empirical work to understand cross‐cultural differences in attitudes, other than that using an opinion poll methodology, particularly in a cross‐cultural context. This study seeks to compare public concerns assessed by a combination of qualitative and quantitative analysis in the UK and Italy. The results show that, despite the fact that Italians used a poorer vocabulary to describe their concerns compared to the British respondents, both samples clustered the applications in a similar way. Perceptions of need and benefit were important in both Italy and the UK as determinants of acceptance of particular applications. However, while negative constructs in Italy were predominantly focused on ethical issues, respondents in the UK focused on both risk‐related issues and ethical considerations; nevertheless, the pattern of concern regarding different applications were similar in both countries.

In explaining the mechanisms that explicate individuals' acceptance of genetically modified (GM) food, one mechanism that has been largely ignored in the growing body of current research lies in the influence of “meta (wider) attitudes” such as the general attitudes towards science. This article, drawing on survey evidence from Spain, aims to examine the causal relationship between attitudes towards science and attitudes towards GM food.

The research employs structural equation modeling and explores this association by using sub‐samples made of regional groups that have GM agriculture.

The results suggest specific behavioral mechanisms in explaining GM consumer attitudes involving attitudes towards science whilst medical and food applications appear to have no (or mild) significant connection in the formation of attitudes towards GM food. Significant influence from age and previously characterized attitude in the formation of structural models is found.

The article has implications for a better understanding of the behavioral mechanisms behind the acceptance of GM food.

This article puts forward several hypotheses on the influence of general meta‐attitudes (towards science and technology) underpinning behavioral explanations for consumer judgments of acceptance towards GM food.

Economic interest groups such as seed, pesticide, feed, and food companies play an important role in supporting or preventing the production of genetically modified (GM) crops. The purpose of this paper is to examine firm managers’ attitudes toward GM technology, biotechnology R&D investment, and political lobbying activities.

Using data from surveys of 160 managers in the food, feed, chemical, and seed industries in 2013-2014, this paper employed three probit models to examine the determinants of managers’ attitudes, biotechnology R&D investment, and lobbying activities.

The results show that most Chinese agribusiness managers are concerned about GM foods and oppose its adoption. Nevertheless, one-third of the firms invest in biotechnology R&D and less than 15 percent of managers lobbied the government to change biotechnology policies. The econometric estimation results suggest that profit change expectation is the main factor affecting managers’ attitudes and biotechnology R&D investment decisions, whereas lobbying activities are significantly influenced by their attitudes and biotechnology R&D investment. In addition, managers’ attitudes toward GM foods also significantly influence firms’ decisions to invest in biotechnology R&D.

This paper has improved on previous research in two ways. First, it analyses the determinants of agribusiness firm managers’ attitudes toward GM technology, biotechnology R&D investment, and lobbying activities. Second, the methodology involves an analysis of agribusiness firm survey data in the food, feed, chemical, and seed industries, which is the first time to use such data to research on economic interest group in agricultural biotechnology field.

The purpose of this paper is to compare the perspectives of actors who contribute to trust in the food system in four high income countries which have diverse food incident histories: Australia, New Zealand (NZ), the United Kingdom (UK) and the Island of Ireland (IOI), focussing on their communication with the public, and their approach to food system interrelationships.

Data were collected in two separate studies: the first in Australia, NZ and the UK (Study 1); and the second on the IOI (Study 2). In-depth interviews were conducted with media, food industry and food regulatory actors across the four regions (n=105, Study 1; n=50, Study 2). Analysis focussed on identifying similarities and differences in the perspectives of actors from the four regions regarding the key themes of communication with the public, and relationships between media, industry and regulators.

While there were many similarities in the way food system actors from the four regions discussed (re)building trust in the context of a food incident, their perceptions differed in a number of critical ways regarding food system actor use of social media, and the attitudes and approaches towards relationships between food system actors.

This paper outlines opportunities for the regions studied to learn from each other when looking for practical strategies to maximise consumer trust in the food system, particularly relating to the use of social media and attitudes towards role definition in industry–regulator relationships.

The main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka.

The sample selection was done using a convenience sampling strategy. An online survey was conducted, and data gathered from consumers who worked for a range of organizations, including universities in the Colombo district (Sri Lanka).

The results illustrated that social motivation has a significant positive effect on trust as well as online purchase intentions. And they further demonstrated that a consumer's level of trust has a significant impact on their online purchase intentions. Trust was also found to partially mediate the relationship between social motivation and online purchase intention.

The study was solely focused on the Sri Lankan fashion industry. Consumer behavior relating to other industries may differ. Therefore, this model can be further developed to encompass other industries in future studies.

The study contributes to practical solutions in the development of consumer behavior (in the context of social media marketing). Stakeholders in the fashion industry may take the suggestions of this research, such as how to incorporate “trust” in social media marketing to attract and retain customers, into consideration in their future decision making.

This study is the first study in the Sri Lankan context to assess the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka. Overall, the results offer implications that align with existing theories and contribute to practical solutions in the development of consumer behavior (in the context of social media marketing).

This study jointly examines consumer attitudes towards gene-edited (GE) food and their preferences for labelling such products. Thus, it contributes to understanding the role of educational background, objective/subjective knowledge, environmental concern and socio-demographics in the context of GE food.

An online survey was administered to two generations of young individuals (millennials and Generation Z; n = 234) from two neighbouring European Union (EU) regions (Belgium and The Netherlands), which have a stringent policy on (labelling) genetically modified (GM) food. Ordinary least squares (OLS) and ordered logit models (OLMs) were employed to identify key determinants of attitudes towards GE food and GE labelling preferences, respectively.

Attitudes towards GE food were determined by environmental concern (negative) and objective knowledge (positive). Key factors influencing preferences for GE labelling were a non-hard-scientific background, knowledge about relevant policies and a negative attitude towards GE food. Preference for applying a similar labelling policy to both GM and GE was itself linked to having low, objective EU policy-related GM food knowledge and one's nationality.

This is one of the first studies to examine consumer attitudes towards GE food products, while also addressing a lack of research on GE food labelling preferences. By highlighting the preferences of young generations for a revised policy approach, this study sheds new light on the current GE debate, notably, by promoting a deeper understanding of a group which has so far received limited attention in the discourse on the acceptance of novel plant-breeding technologies.