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Provides an interview Rick Wartzman, executive director, The Drucker Institute, Claremont Graduate University

In the following interview, Rick Wartzman discusses the purpose of the Drucker Institute, and the work they carry out.

The purpose of this paper is to discuss the influence of Peter Drucker's ideas in the academy.

The author presents a profile of Peter Drucker, discussing his ideas and his relationship with the scholarly community.

Peter Drucker was not particularly fond of the academic world and served in a non‐traditional role in the academy. Yet his prolific writing and methodological rigor has impacted generations of scholars and practicing managers. His work constantly looked to the future, identified crucial emerging trends that would affect management, thought and worked in a trans‐disciplinary fashion, and focused on practical implications that would make a difference.

The paper suggests new approaches to consider, to enhance academic engagement with practice.

This paper points out the significant contributions that Peter Drucker made to management thinking and research.

When Jim Collins and Jerry Porras were researching the early history of some of America's greatest corporations for their book Built to Last, they kept coming across a common denominator: Peter Drucker.

The paper shows an example of an internship-classroom model that increases student motivation and self-efficacy across cultural frameworks by providing opportunities for application projects.

The author uses qualitative data collected through teacher research and focuses on the rhetorical context to show how disciplinary writing courses can be redesigned by incorporating theoretical frameworks from business management and psychology.

Client projects used in disciplinary writing courses, in conjunction with national narratives on higher education as a gateway to higher pay and better skills, improve student self-efficacy if faculty redefine their roles as mediators, and if students are treated as interns and knowledge workers.

The integration of non-academic approaches from business management with academic expectations of research, revision, and rehearsal for a specific client shows how purposeful client-based projects can influence student motivation, self-efficacy, and sense of self-worth that are crucial for diverse student populations. Expanding the theoretical frameworks for successful teaching is an effective model for increasing students' competence as disciplinary writers.

An interdisciplinary approach that draws from academic fields as well as from the business world provides new ways of working successfully with students and preparing them for writing inside and outside the classroom. Incorporating an internship approach into a classroom setting encourages teachers to reimagine student, client, and faculty roles.

The purpose of this paper is to consider the development and application of marketing theory and practice over time and its current status. The terms “brickbats” and “bouquets” are used as metaphors to extend praise or criticism for marketing. In doing so, the authors draw upon the views of leading theorists over time and apply these in the current environmental context.

The approach adopted is discursive, critical and conceptual.

Following literature review, and drawing upon current examples, marketing as a discipline is subject to both kudos and criticisms. Nonetheless, it is concluded optimistically in that marketing can be an even greater source for societal good. That “goodness” is partly based upon the added impetus of social media adoption and use by consumers, the need for growth and accelerative innovation in the digital age coupled with the democratisation of consumption. Nonetheless, the authors offer the caveat that free competitive markets lead to market failures, and the need for market regulation by governments is becoming more evident.

The implications of the paper are profound. Academics should be concerned in and involved with marketing theory. Questions need to be raised concerning non-robust definitions of marketing and its application. The authors wait for a consumer-led approach to marketing to add depth to the marketing theory.

Marketers need to be made more accountable for their actions. Consumers need to become part of the marketing process. Marketing claims need to be verified by delivered benefits. Companies need to take steps to ensure that the marketing process does not end at purchase. Satisfaction needs to be made manifest. Likewise, dissatisfactions need to be managed well as part of the marketing process.

Too much marketing currently is relatively unregulated in the sense that there are so few opportunities to evade its myriad reach and – despite social media – little chance of changing marketing practice for the good of societies. Many criticisms of marketing practice are not being addressed in the literature.

Marketing is a vibrant force in all nations and markets. It is deeply rooted in business practice. It is contemporaneous and relevant. It is global and national. But, it is not entirely all good news. There are caveats and criticisms as well as kudos and praise. While both are addressed here, the topic needs to be considered for marketing and its accompanying theory and practice to change.

The purpose of this paper is to introduce a collection of articles representing the best papers and invited contributions from attendees at the 4th Annual Global Drucker Forum, an international conference focused on future challenges facing management.

The recent financial crisis has presented twin challenges confronting the next generation of management: a transformation toward a new environment in which market‐driven efficiency and the concern for a functioning society are better aligned, and the nature of management practice that successfully addresses this alignment. Dimensions of these challenges are discussed in five articles in this special issue. This summary of the articles and underlying themes is provided by a professor whose teaching and research focus on strategy and entrepreneurship in free markets.

The articles in this issue discuss the need in organizations for adaptive flexibility, new ways of thinking, leadership behaviour at the individual and system level, and systems thinking to overcome short termism. Themes underlying these challenges include the challenges of managing in the present for the future, the need to create a learning organization, and the complexity of managing holistically.

The paper suggests themes that might benefit from future management research.

This paper summarizes cutting‐edge issues for management that were discussed at a recent international conference, and synthesizes six authors' research contributions that address dimensions of these issues.