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Discusses a new methodology for launching or expanding the commercialization of new under‐utilized technologies. The approach discussed involves the active participation of international industrial opinion leaders in the commercial development process, and the role they can play in: assessing the value and uniqueness of a technology, on a regional or global basis; determining those applications and end uses that address significant market needs and possess the greatest business potential for initial or expanded commercialization; and providing access to industry leading, prospective end‐users and joint development partners to accelerate commercialization of the technology in domestic and/or international markets. Includes several case histories for Accelerated Commercialization – the methodology practised by SICO International Technologies, Inc. – involving highly diverse industries and technologies. Also includes a brief history of the evolution of the process of idea generation into the described methodology for technology commercialization.

This article deals with a social phenomenon in which individuals organise locally to promote their personal safety.

The purpose of this literature review is to reorient empirical research on the causal links between corporate ecological sustainability (CES) and corporate financial performance (CFP). Toward this end, we summarize the findings of four meta-analyses (conducted between 2012 and 2016), which indicate that there is, on average, a small positive association between CES and CFP. In addition, these empirical associations seem to be contingent on the firm’s strategic approach with regard to ecological sustainability (e.g., proactive vs reactive approach) and on the operationalization of both constructs. We conclude that future research may benefit from an even more explicit, analytic shift to the circumstances under which it pays for firms to go green. The main research limitations we point out are model misspecifications, endogeneity, and problems in the measurement of both CES and CFP.

The purpose of this article is to chronicle the publication events in the 1980s and 1990s that framed the development of the series of controversies in marketing that are known as the “philosophy debates”.

The article uses a participant’s retrospective approach.

The article finds that seven publication events are key to understanding marketing’s philosophy debates. The seven are the publication of the “little green book” by Grid, Inc. in 1976; the philosophy of science panel discussion held at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western in 1991; a trilogy of articles on truth, positivism and objectivity in the Journal of Marketing and the Journal of Consumer Research in 1990-1993; and an article on “rethinking marketing” in the European Journal of Marketing in 1994.

Chronicling the key publication events enables readers to understand what the debates were about and provides readers a starting point for further investigating the issues in the debates.

To explain for doctoral students and new faculty, the appropriate techniques for using event study methods while identifying problems that make the method difficult for use in the context of African markets.

We review the finance and strategy literature on event studies, provide an illustrative example of the technique, summarize the prior use of the method in research using African samples, and indicate remedies for problems encountered when using the technique in African markets.

We find limited use of the technique in African markets due to limited data availability which is attributable to problems of infrequent trading, thin markets, and inadequate access to free data.

Our review of the literature on event studies using African data is limited to English-language journals and sources accessible through our library research databases.

More often, researchers will need to use nonparametric techniques to evaluate market responses for companies in or events affecting the African markets.

We make a contribution with this chapter by giving a more detailed description of event study methods and by identifying solutions to problems in using the technique in African markets.

Many people fear the approach of 1984. Why? Because in their minds too many of George Orwell's dark prophecies in his 1948 novel, 1984, appear to be coming true.

This paper presents an alternative approach to the usual method of computing expected values of cash flows in capital budgeting situations. The approach is based on the more realistic notion that the cash flows, the probabilities assigned to the cash flows, or both are not always exactly known. Three cases representing different types of uncertainties relating to the cash flow prospects are presented and expected values are derived using the fuzzy set theory. The approach utilized in this paper provides an alternative to the prevalent methodology of estimating cash flows in capital budgeting. This approach offers greater flexibility in dealing with the complex issue of uncertainty than the prevalent probability‐based approach in cases where decisions are complex enough so that neither cash flows nor probability distributions are totally available.