Originality/value of the chapter
We make a contribution with this chapter by giving a more detailed description of event study methods and by identifying solutions to problems in using the technique in African markets.
Ellis, K.M. and Keys, P.Y. (2014), "Event Study Methodology: An Overview and Special Considerations for African Markets", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 69-97. https://doi.org/10.1108/S1479-838720140000010005
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