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Event Study Methodology: An Overview and Special Considerations for African Markets

Advancing Research Methodology in the African Context: Techniques, Methods, and Designs

ISBN: 978-1-78441-490-0, eISBN: 978-1-78441-489-4

ISSN: 1479-8387

Publication date: 26 November 2014

Abstract

Originality/value of the chapter

We make a contribution with this chapter by giving a more detailed description of event study methods and by identifying solutions to problems in using the technique in African markets.

Keywords

Citation

Ellis, K.M. and Keys, P.Y. (2014), "Event Study Methodology: An Overview and Special Considerations for African Markets", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 69-97. https://doi.org/10.1108/S1479-838720140000010005

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited