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In this study, the effects are investigated of brand and product storytelling on customer assessments of perceived attitude, quality, experience, recommendation and purchase intention based on narrative transportation theory within the domain of winery e-commerce.

In the research, two distinct constructs are introduced for brand and product storytelling, and multivariate analysis of variance is applied to analyze data collected from 391 respondents from the UK.

It is indicated in the study that embedding storytelling into elements, such as age verification screens on e-commerce sites, notably improves evaluations for both brands and products. Product storytelling broadly boosts customer appraisals in every evaluated aspect, while brand storytelling shows effectiveness in more limited cases. This suggests that narratives focused on products may have a wider appeal in enhancing the online customer experience.

This research underscores the strategic significance of balancing the focus between brand and product in crafting storytelling narratives for e-commerce contexts. It offers new insights into tailoring storytelling to meet individual consumer needs online, enriching the existing body of literature on storytelling’s application in digital commerce. Importantly, the study provides actionable guidance for wineries and other businesses aiming to enhance their online customer engagement through targeted narrative strategies.

This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).

The research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.

The study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.

This research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.

Understanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.

The study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.

The uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.

Based on the theories of social learning, social exchange and social identity, this study aims to examine the impact of ethical leadership on organizational attractiveness and diversity-valuing behavior as well as the mediating role of psychological meaningfulness in the public healthcare sector.

Data in this study was collected from 545 nurses working in Palestinian hospitals. Structural equation modeling was used to analyze the data.

The results show positive effect of ethical leadership on organizational attractiveness and diversity-valuing behavior. The findings likewise support the mediating role of psychological meaningfulness on the focal relationships.

This study follows a more comprehensive and a multitheoretical approach and it uses a novel model in an underexamined setting, which is the nursing sector.

Safety program initiatives in the construction industry remain below the desired level, especially in developing countries, and the reasons for low adoption are not well established. This study aims to investigate and quantify the impact levels of the key barriers to safety program initiatives in the construction industry in Iraq.

The study used a multi-method research design to assess the barriers to safety program initiatives in the construction industry in Iraq. Initially, a comprehensive literature review was conducted to identify potential barriers. Following this, semi-structured interviews with construction professionals were conducted to gather in-depth insights. Thematic analysis was then applied to analyze the results of these interviews. Subsequently, a questionnaire survey was developed based on the findings from the literature review and interviews to quantitatively measure the impact of the identified barriers among a broader group of construction professionals. Finally, a fuzzy synthetic evaluation (FSE) was used to assess the overall impact of these barriers comprehensively.

The results showed that the top three key barriers to the implementation of construction safety programs in Iraq include tight project schedules, inadequate commitment to safety and the lack of safety rules and policies. A FSE indicated that each group of barriers, including unsupportive industry norms, poor safety awareness, an unconducive work climate and poor governance, significantly hinders safety program implementation in the Iraqi construction industry.

The study was conducted in the construction industry of Iraq, specifically focusing on Baghdad, Anbar, Basra and Erbil governorates, as these cities are prominent within the country. In addition, this research exclusively captured the perspectives of construction consultants, contractors and clients.

The findings suggest that improving supportive and safety-aware industry norms, increasing safety awareness, generating a safe work climate and culture and improving safety governance can significantly influence the widespread adoption of safety programs in the construction industry. To the best of the authors’ knowledge, this constitutes the first study to quantify the impact levels of barriers to construction safety program initiatives in developing countries. It provides additional insight to promote a safer construction industry. Moreover, the findings can notably be used by construction practitioners and policymakers to develop and successfully implement safety programs in construction.

This study aims to develop an assessment model for identifying the primary barriers to safety program initiatives within the construction industry of developing countries, exploring deeper into the barriers that impede the adoption of safety programs in construction, and providing valuable insights that could serve as a foundation for crafting strategies to enhance safety program initiatives within the industry.