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With profound regret we have to record the death of Colonel Charles Edward Cassal, F.I.C., who passed away on Dec. 22nd at his residence in London. The sad news has only reached us at the moment—when we are going to press. We hope to publish in the January issue an appreciation of his life, his remarkable abilities, his high minded and lofty nature, and the beneficent work which he achieved in the interests of the profession which he so conspicuously adorned. Colonel Cassal was the founder of “The British Food Journal,” and, in addition to his multifarious official duties, he occupied for fifteen years the position of Editor of the Journal.

The purpose of this study is to evaluate children’s perceptions and attitudes towards sponsorship transition, specifically the change from Nike to PUMA as kit sponsors for Manchester City Football Club (MCFC) in July 2019.

A sample of 368 children, between 7 and 16 years of age were recruited for the study. Using electronic diaries, 1,577 diary entries were captured between February 2019 and March 2020.

Data reveals that children conceptualise sponsorship as a social exchange, with sponsoring brands seen as human entities and interaction with them reflecting the dynamism of social and familial relationships. Consequently, children in this study demanded prosocial and interpersonal behaviours from sponsors and sponsee during the transition period.

The research has an immediate and direct application for brand managers and the sponsee when considering terminating long-term sponsorship. Both the departing and incoming sponsors can maximise their relationships with these younger fans through an orchestrated departure, arrival and dedicated handover.

The findings enable marketing brand managers to effectively evaluate sponsor transition to maximise opportunities to maintain, and indeed start, brand relationships with younger fans.

This is the first study that has examined sponsorship children’s responses to sponsorship transition.

WHEN YOU meet people for the first time and they ask what you do, do you ever hesitate about telling them you're a librarian? Do you ever qualify your self‐description with some such phrase as ‘can't you tell by looking at me?’ or ‘I don't just stamp books you know’? Do you sometimes feel diffident about describing your work? I do. The reason I react in this way is that I know people outside our information world think they know very well what we do, but in fact have very little idea. We seem to have a very strong popular image which it is difficult if not impossible to shake off.

ANOTHER Annual Meeting has come and gone. It was scarcely to be expected that the meeting at Bradford would be a record in the number of members attending, seeing that it is only three years ago since the Association met in the neighbouring city of Leeds, and that Bradford cannot boast either the historical associations or the architectural and scenic setting of many other towns. For the most part therefore the members who did attend, attended because they were interested in the serious rather than the entertainment or excursion side of the gathering, which was so far perhaps to the advantage of the meetings and discussions. Nevertheless, the actual number of those present—about two hundred—was quite satisfactory, and none, we are assured, even if the local functions were the main or an equal element of attraction, could possibly have regretted their visit to the metropolis of the worsted trade. Fortunately the weather was all that could be desired, and under the bright sunshine Bradford looked its best, many members, who expected doubtless to find a grey, depressing city of factories, being pleasingly disappointed with the fine views and width of open and green country quite close at hand.

The purpose of this research is to understand what motivates 7–11-year-old children to participate in online brand communities (OBCs). Prior research has concentrated on prescriptive product categories (games and gaming), predominantly adolescent groups and the social aspects of community engagement and actual behaviour within communities, rather than the motivations to participate with the OBC. This has ultimately limited what has been gleaned, both theoretically and managerially, from this important segment.

An interpretive, longitudinal position is adopted, using a sample of 261 children (113 male and 148 female) from across the UK, using event-based diaries over a 12-month period, generating 2,224 entries.

Data indicate that children are motivated to participate in a brand community for four reasons: to support and ameliorate pre-purchase anxieties, resolve interpersonal conflicts, exact social dominance in terms of product ownership and perceptions of product knowledge and to actively engage in digitalised pester power. The study also reveals that certain motivational aspects such as conflict resolution and exacting dominance, are gender-specific.

Knowledge of children’s motivation to engage with OBCs is important for marketers and brand managers alike as the data reveal markedly different stimuli when compared to known adult behaviours in the field. Given the nature of the study, scope exists for significant future research.

The study reveals behaviours that will assist brand managers in further understanding the complex and untraditional relationships that children have with brands and OBCs.

This study makes a novel examination of a hitherto little-explored segment of consumers. In doing so, it uncovers the theoretical and practical characteristics of child consumers that contemporary, adult-focussed literature does not recognise. The paper makes an additional contribution to theory by positing four new behavioural categories relating to community engagement – dependers, defusers, demanders and dominators – and four new motivational factors which are fundamentally different from adult taxonomies – social hegemony, parental persuasion, dilemma solving and conflict resolution.

The paper aims to critically review the increasingly taken-for-granted view of social enterprise (SE) as inherently paradoxical and tackles the research question as follows: are the tensions experienced by SE and social entrepreneurs (SEnt) actually paradoxical and if not, what are the implications for theory and practice?

A paradox theory (PT) approach has been utilized to explore the implications, validity and helpfulness of the paradox perspective in understanding and managing the tensions that are inherent in SE.

Conceptualizing the primary tension of doing social good through commercial activity as a paradox is argued to be a limiting misnomer that conspires to reify and perpetuate the tensions that SE and SEnt have to manage. Drawing upon PT, the findings of the paper reconceptualize these tensions as myths, dilemmas and dialectics, which are subsequently used to develop a more complete ontological framework of the challenges that arise in SE and for SEnt.

Reconceptualizing the “inherent paradoxes” of SE as either dilemmas or dialectics affords a means of pursuing their successful resolution. Consequently, this view alleviates much of the pressure that SE managers and SEnt may feel in needing to pursue commercial goals alongside social goals.

The work presents new theoretical insights to challenge the dominant view of SE as inherently paradoxical.

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides:

We learn from various sources that the Cambridge Conference arrangements are well in hand. It is many years since the Library Association gathered in body at either Oxford or Cambridge and the event should therefore be of universal interest. On one point it has a special interest, for the President will be Mr. Jast, the first municipal librarian to hold our highest office for many years past; and no one will do otherwise than rejoice at the somewhat tardy honour thus to be paid him. Cambridge itself is making first‐class history in that it is about to build a new University Library, the elevation of which—and it is a most imposing one—has been published in The Observer and probably elsewhere. Moreover, the university city with its colleges, halls, libraries and quite glamorous history from the literary point of view, offers librarians more than most people the ideal place of meeting.

From so vast a repository of dialectic we may draw what samples we please, and we may fashion these samples snugly over any period of time we may have at our disposal. We may, indeed, compose our syllabus with a variety of our heart's content; over forty years ago I used to meet a young lady at the University of Michigan who was reading chemistry, office methods and polar exploration; and no doubt the progress of technology has afforded even that mixture some new richness. The material point is the infinite elasticity of the theoretical syllabus, combined with an illimitable particularity; in a real world cramped and twisted by the miserable inadequacies of God's Creation, we are made happy by escaping through the doors of our libraries and of our staff colleges into the Empyrean of programme and theory. Here we may cast off the fetters of responsibility and lay on such bills of entertainment as we please, like drudges on Saturday night at the music hall after labouring all week in the pit of toil. For what is the derivation of the very word theory? It is from the Greek for spectacle, and has the same root as theatre.

The purpose of this paper is to explore the social and personal drivers of co-creation in children.

A sample of 463 children aged between 7 and 13 years were recruited. Using electronic event-based diaries, 2,631 entries were captured during an 18-month period.

Data from 861 entries identified a series of anomalous external social and personal factors that drove children to engage in co-creation. These were for maintaining external relationships, dealing with addiction to the co-creation process and dealing with personal loneliness.

The study reveals new, unconventional and gender-specific behaviours that might assist marketers in understanding children’s complex relationships with co-creation and brands.

To the best of the authors’ knowledge, this is the first study of its kind to examine children’s social and personal drives to engage in co-creation.