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This paper suggests to combine different kind of “other-regarding” preferences as an approach to fair behavior which is observed in controlled experiments. We assert that participants in two-person experiments have a good will capital which may be described by altruistic preferences. These preferences guide a large fraction of participants when they have to make distributional choices in one-stage games. We further show that in games with more than one stage the previous action of the other person may cause reciprocal feelings in addition to the altruistic preferences. A friendly (unfriedly) act of the other person may increase (decrease) the good will capital of the participants. Upon these findings, we conclude that a combination of altruism and reciprocity is able to describe the variety of behavior in several experiments despite their differing strategic context.

This paper argues how Islamic altruism and reciprocity can enhance or drain the supply of Islamic equity finance. The paper also analyzes the feasibility of Islamic equity finance through the lens of new institutional economics (NIE) and transaction cost economics (TCE).

One of the salient contributions by NIE is to support the proposition that effective contracting depends greatly on institutions in terms of “rules that constrain economic behavior”, including informal or intangible institutions, such as religion, culture and customary practices. This paper draws on the theoretical contributions of the NIE and TCE and applies some of these contributions to an analysis of general altruism and reciprocity in Islamic economies.

It is said that solutions based on the Islamic injunctions (collectively termed as spiritual quotient) could serve to mitigate agency risks. However, in theory, the Muslim principal (particularly fund providers) is exposed to higher agency risk unless appropriate rules of protecting the right of the principal (or of punishing the agent when its opportunistic behavior is revealed) are devised, because the Muslim fund providers have the divine obligation to share risks in enterprise under the profit-loss sharing (PLS) scheme as well as to share a portion of income with the poor or those entrepreneurs who face difficulties in fund-raising.

Many scholars refer to the lack of the “formal” institutions that hinder the sound development of Islamic venture capital (VC). This paper contributes to shedding an analytical light on the unique feature of the Muslims’ “informal” constraints which make them hesitate to invest in Islamic VC. To develop the Islamic VC market, this paper provides a theoretical background to suggest how important it would be for the national financial system to devise some tangible provisions by installing enterprise-friendly regulations as well as adequate incentive and protection mechanisms consistent with Islamic principles.

This paper aims to analyze the exchange and reciprocal mechanism behind individual knowledge transfer activities as well as their impact on the individual knowledge transfer networks.

The author conducted theoretical and simulation research. Agent‐based technology is employed to construct an agent dynamics agent‐based model that simulates and explains how an individual initiates the evolution of a knowledge network through knowledge transfer activities.

The results demonstrate that the two mechanisms can improve the knowledge levels of the network members; the exchange mechanism is more efficient as it can improve the values of both sides. Individual knowledge transfer networks evolve from random networks to small‐world networks.

The research model must include more variables. Computer simulation research will be cross‐confirmed by other research methods in future studies.

Individual knowledge transfer networks form and subsequently evolve as a result of social interaction. The research findings will contribute to the policy making for knowledge management in organizations.

Little has been published about the dynamics of individual knowledge transfer networks. The author believes that the paper is the first to analyze the internal mechanisms behind individual knowledge transfer activities and test them with agent‐based technologies.

This paper aims to examine how other-regarding personality traits relate to reciprocity among frontline employees (FLEs).

Other-regarding personality variables were used to model the propensity for reciprocity and actual reciprocal behaviors with coworkers. Surveys of 276 FLEs were examined via structural equations modeling.

Other-regarding personality traits proved to be antecedents of reciprocity. Cynicism was particularly interesting in that it was positively related to reciprocity contrary to findings in other research.

Among the interesting findings relating personality to reciprocity are a more affective type of reciprocity based on empathy and altruism, and a more calculative type based on cynicism related to Machiavellianism.

Managers can use the effects of personality traits on reciprocity and cooperation to hire and place FLEs in ways that provide superior service and increased profits.

This paper indicates that certain individuals who might not typically be thought of as cooperative can in fact reciprocate. Specific ideas about cynicism and Machiavellian reciprocity in FLEs are discussed.

The findings will aid researchers and managers in understanding personality and FLEs cooperation. The findings on cynicism are particularly valuable in that they contradict some earlier research and commonly held managerial ideas.

The effective transfer of knowledge within an organization is critical for its sustainable competitive advantage. Based on the norm of reciprocity, it can be concluded that individuals’ primary motivation to transfer their treasured knowledge can be summarized as “trust,” that is, the individuals trust their selfless transfer behavior can be reciprocated by the recipients in the future.

In this study, a simulation model based on knowledge transfer behavior and reciprocal trust between individuals is built through agent-based modeling and simulation to investigate the factors that influence the efficiency of knowledge transfer within an organization.

Experiments are performed to test the impact of reciprocal trust and organizational structure on the efficiency of knowledge transfer.

The results indicate a significant role of key elements of reciprocal trust and organizational structure, which provides relevant practical guidance for both individuals and organization managers in the context of knowledge transfer.

Purpose – Uses Kenneth Boulding's concept of “serial reciprocity” in conjunction with information about the evolution of emotions and social exchange processes to identify possible mechanisms that can help explain the rise of early Christianity.

Design/methodology/approach – Using the concept of serial reciprocity as a central organizing principle, a theoretical account is developed that integrates ideas from evolutionary sociology, the sociology of emotions, and exchange theory in order to extend Rodney Stark's analysis of social forces responsible for the success of early Christianity as a social movement.

Findings – Patterns of serial reciprocity may develop when evolved emotions such as gratitude, sympathy, and empathy are activated by recipients of altruism who, in turn, become motivated to repay their benefactor by transmitting a benefit to a third-party recipient. Historical evidence reviewed by Stark is consistent with the claim that serial reciprocity may have conferred benefits to victims suffering from plagues that swept the Roman Empire during the early history of Christianity. Similar processes may be operating today in regions of the world in which aid workers provide assistance to victims of natural and man-made disasters.

Originality/value – This analysis demonstrates the value of integrating conventional sociological analysis and evolutionary theory to gain new explanatory insights about social processes such as serial reciprocity that have received relatively little prior attention by sociological researchers.

The study aims to examine “Advertisement content likeability” and its relationships with consumers' purchase and sharing intentions.

Second-order factor analysis was applied. Structural equation modeling (SEM) was used to measure the moderating effects of technology adoption model, knowledge sharing and Internet maven traits on advertising content's virality.

Results indicate the dimensional structure of ad content likeability that is relevant in predicting consumers' sharing and purchase intentions. Furthermore, the moderating effects of technology acceptance factors (perceived usefulness and ease-of-use), knowledge sharing motives (altruism, reputation and expected reciprocal benefits) and senders' Internet maven characteristics were also found on “Ad content likeability” and “sharing intentions.”

The study expands the theoretical horizon of factors that significantly increase an advertisement's velocity to become more viral.

Following the trait activation theory, this study aims to shed light on the influence of tourists’ personality traits on their value co-destruction (VCD) behavior in “revenge tourism”, considering the moderating effect of perceived risk as the environment factor.

A pilot study (n = 204) was first conducted to check the reliability of the measurement scale and remove inappropriate items. Thereafter, a convenience sampling method was used for data collection in the main survey among people (n = 330) who have at least one traveling experience after COVID-19 tourism restrictions have been terminated. Confirmatory factor analysis and structural equation modeling (SEM) were performed for data analysis to testify the theoretical framework proposed.

Results of SEM analysis show that both resilience and altruism of tourists reduced their VCD behavior. What’s more, perceived risk has been found to moderate the relationship between altruism and VCD behavior. As perceived risk increased, the negative impact of altruism on VCD behavior would be weaken.

VCD have been recently emphasized as a key block to the development of tourism industry. This study examines VCD behavior following the trait activation theory. Results of the study can provide new insights on how to mitigate VCD, which would contribute to the preparation for future tourism crisis management, such as the next pandemic.

根据特质激活理论, 本研究旨在揭示游客人格特质及环境因素对“报复性旅游”中价值共毁行为的影响。

本研究先通过预调研检验测量量表的可靠性, 并删除不适当的项目。正式调研采用便利抽样法, 研究对象为COVID-19旅游限制终止后有过至少有一次旅行经历的人群, 共收到330份有效问卷。本研究采用验证性因子分析及结构方程模型进行数据分析, 对提出的理论模型进行验证。

SEM分析结果显示, 游客的弹性和利他主义都降低了他们的价值共毁行为。此外, 感知风险调节利他主义与价值共毁行为之间的关系。随着感知风险的增加, 利他主义对价值共毁行为的负面影响会减弱。

价值共毁是旅游业发展的一个重要障碍。本研究以特质激活理论为基础, 研究游客价值共毁行为。本研究可以为如何减少价值共毁行为提供有价值的建议, 有助于为未来的旅游危机管理做好准备, 如下一次大流行病。

Siguiendo la Teoría de la Activación del Rasgo, el estudio tiene como objetivo arrojar luz sobre la influencia de los rasgos de la personalidad de los turistas en su comportamiento de codestrucción de valor en el “turismo de venganza”, considerando el efecto moderador del riesgo percibido como el factor de entorno.

En primer lugar, se realizó un estudio piloto (n = 204) para comprobar la fiabilidad de la escala de medición y eliminar los ítems inadecuados. Posteriormente, se utilizó un método de muestreo de conveniencia para la recogida de datos de la encuesta principal entre personas (n = 330) que tuvieran, al menos, una experiencia de viaje tras la finalización de las restricciones turísticas derivadas del COVID-19. Para la evaluación del marco teórico propuesto se utilizó el análisis factorial confirmatorio y los modelos de ecuaciones estructurales.

Los resultados del análisis de ecuaciones estructurales muestran que tanto la resiliencia como el altruismo de los turistas redujeron su comportamiento de codestrucción de valor. Además, se ha comprobado que el riesgo percibido modera la relación entre el altruismo y el comportamiento de codestrucción de valor. A medida que aumenta el riesgo percibido se debilita el impacto negativo del altruismo en el comportamiento de codestrucción de valor.

Recientemente se ha destacado que la codestrucción de valor es un obstáculo clave para el desarrollo de la industria turística. Este estudio examina el comportamiento de codestrucción de valor siguiendo la Teoría de la Activación del Rasgo. Los resultados del estudio pueden proporcionar nuevos conocimientos sobre cómo mitigar la codestrucción de valor, lo que contribuiría a la preparación de la gestión de futuras crisis turísticas, como la próxima pandemia.

Institutional economics at the societal level focuses on the examination of interpersonal and impersonal economic, political and social institutions within a given polity and how such institutions might change and evolve over time. Such examination is critical to both international business scholars and practitioners if they are to successfully navigate variations in the rules of the game in international trade and commerce. Whilst institutional economics offers an immense body of literature on institutions, it offers surprisingly few theoretical or conceptual tools for empirical analysis. This chapter discusses five extant frameworks and proposes an ontological theoretical framework developed from interdisciplinary sources to underpin extant frameworks and thereby guide international business researchers in designing more effective research instruments for examining institutional change across and between cultures.

The authors study the effects of altruism and intention for succession on family firm's reputation risk-taking behaviors in Chinese publicly listed companies.

The authors use earnings management as a proxy for reputation risk in family firms, and hand-collected relationship between family members to measure the closeness of incumbent family members and their potential successors as a proxy for the altruistic degree.

Results show that, in developing countries like China, familial altruism in family firms with succession plans, which does not reduce the practice of earnings management, should be considered by practitioners while detecting it.

The hand collected data are very unique; the authors have focused on the relationship between incumbents and successors and the authors define their closeness by using genes shared between them.