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1 – 1 of 1Meral Calis Duman and Hulisi Binbasioglu
This research aims to explore the potential of big data technology for sustainable management and investigate its impact on tourism. Its goal is to obtain meaningful results…
Abstract
Purpose
This research aims to explore the potential of big data technology for sustainable management and investigate its impact on tourism. Its goal is to obtain meaningful results related to sustainable tourism to understand better how big data technology plays a role in decision-making by looking at it through the lens of various studies.
Design/Methodology/Approach
A systematic review, which is a qualitative method, was used in this study. The analysis was conducted using secondary data from the Web of Science Core Collections databases.
Findings
Big data technology has many economic benefits for businesses, but it also has managerial benefits such as forecasting, decision-making and tracking human and machine behaviour. Furthermore, big data technology offers sustainability benefits such as resource efficiency, preventive quality systems, carbon reduction and environmentally friendly production.
Originality/Value
Big data's capabilities enable businesses to make more informed business decisions, improve overall business performance and contribute to achieving various SDGs. Big data, which aids in developing smart and sustainable tourism in the tourism sector, assists tourism managers in making economically, socially and environmentally sound decisions.
Details