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Many destination marketers organise events to draw economic benefits over the short and long term. However, this chapter suggests that events can result in more than economic benefits, as they can be used to improve a destination’s branding and image. The authors explain how the organisation and implementation of successful events can enhance the destination’s attributes. They explore the consumer-based brand equity (CBBE) of the event and examine its relationship with other variables, including the destination’s image. Moreover, they maintain that music festivals can enhance the destination’s image and branding, particularly, when the visitors share their positive experiences with others. The authors make reference to two Portuguese events: NOS Primavera Sound event and NOS ALIVE. In conclusion, they imply that such music events are improving the brand equity among customers and adding value to the destination marketing of Portugal.

The work of caring has assumed utmost importance during the devastation caused by the pandemic. We employ the feminist theory of care ethics within the context of food provisioning during the pandemic, and examine the work of Food for Chennai, a group of micro-volunteers in the city of Chennai, India who provide home-cooked meals, free of charge, to COVID-19 patients and households that are in quarantine. Using textual and visual data from social media posts (Facebook, WhatsApp, and Instagram), interviews with an organizer of the movement, and print – media articles, we trace the evolution of this movement, and argue that this network of care could not have developed or grown without the use of digital infrastructure and the affective campaigning that it enables. We add to the scholarship of three linked bodies of work – digital activism, food ethics, and the ethics of care – by grounding our analysis in the immediacy of the crisis and suggesting avenues for thinking about ethical issues and digital activism as crisis response in the future. We conclude by offering ways of reimagining food systems that could embrace values of care in the post-pandemic world.