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In the late 1990s, the tourism in Serbia had been developing spontaneously, supported by the policy of undifferentiated marketing. That kind of approach to tourism development led to unsatisfying results, which is a notion primarily based on Serbia’s obvious natural and social resources. An alternative to this approach to tourism development is the differentiated marketing strategy focusing on relevant market segments called “targets.” That way, it would be possible to commercially valorize a significant number of resources (natural and social) as well as a large number of touristic products.

Due to current trends in the international tourism market – moving away from the concept of mass tourism (holiday at the seaside and “ski resorts”), i.e., the ongoing diversification of tourism products, there is undoubtedly more potential for new tourism development trends. The increasing investment in tourism development of the Danube basin, with a larger number of potential tourist products, is expected to make it more attractive to the tourist market. This should have positive effects on the overall development of tourism in Serbia.

This chapter focuses primarily on the research of the Upper Danube region. It will show the importance of the natural and social (anthropogenic) resources suitable for the development of tourism in this area. Special attention shall be paid to the concept of sustainable tourism development, which develops tourism in accordance with the interests of all stakeholders. The positive interaction between all interest groups creates the conditions that ensure satisfaction of all stakeholders and general welfare.

Complexity and interconnections of the wicked problems constantly challenge policy-makers and public authorities. The tourism system, with its diverse nature and entangled connections among the stakeholders, provides a favourable ground for the emergence of numerous wicked issues. The Bulgarian tourism policy ecosystem has a well-developed legislative basis, envisaging most of the possible problems among the actors. Still, the decision-makers, service delivery managers, technical experts and social researchers need close coordination and a systematic approach to reach a coherent and acceptable solution. The current chapter reveals the gaps in the work of the tourism policy institutions in Bulgaria, caused mainly by the lack of coordination and limited communication among them.

The history of Bulgarian librarianship comprises a history of survival under change imposed by foreign rule. This chapter traces the historical development of Bulgarian libraries and LIS education through the lens of Bulgarian history. Part I presents an overview of Bulgarian history, focusing on four dramatic epochs. During Ottoman rule (1393–1878), Bulgarian libraries survived by hiding. The second epoch, European intervention, Russian, occurred under the Austro-Hungarian, and German rule (1878–1944). Bulgarian LIS survived by adopting European practices and the German academic model of library education. The third epoch, Soviet rule (1944–1989), saw a massive suppression of information, Bulgarian libraries survived by maintaining an undercurrent of dissent. The fourth epoch began in 1989 with the onset of democratic reforms. Bulgarian librarianship survived the financial crisis and anarchy of that epoch by adopting foreign practices and establishing partnerships with foreign library institutions. Part II describes agents of change acting within the Bulgarian LIS field during the radical change from Soviet to democratic rule. The change agents included the formation of a union, cooperation among Bulgarian libraries, and international cooperation with Western institutions.

Research for this chapter incorporated literature reviews, surveys of accredited Bulgarian LIS programs, interviews with Bulgarian and American LIS professionals, and bibliometric analysis of Bulgarian publications.