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Article
Publication date: 1 June 2006

Hans Voordijk, Bert Meijboom and Job de Haan

The objective of this study is to assess the applicability of Fine's three‐dimensional modularity concept as a tool to describe and to analyze the alignment of product, process

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Abstract

Purpose

The objective of this study is to assess the applicability of Fine's three‐dimensional modularity concept as a tool to describe and to analyze the alignment of product, process, and supply chain architectures. Fine claims that the degree of modularity in the final output product has a one‐to‐one correspondence with the degree of modularity in transformation processes and supply chains.

Design/methodology/approach

An exploratory three‐company case study is used to investigate Fine's three‐dimensional modularity concept.

Findings

Empirical research shows that Fine's three‐dimensional modularity concept works well for descriptive purposes. However, the concept needs refinement when it is used for analytical purposes. For process modularity, the spatial aspect can be related to the concept of the territorial economy of firms, while the time aspect can be elaborated using a product life‐cycle perspective and the concept of interface reversibility. With respect to supply chain modularity, the concept of modular production networks, which specifies combinations of different degrees of geographic, organizational, cultural, and electronic proximity, is appropriate. In the specific setting of the building industry, a methodology for developing product platform architectures would refine the dimension of product modularity.

Research limitations/implications

Starting from the above‐mentioned concepts, several strands of research are outlined for a further elaboration of product (developing a methodology for developing product platform architectures), process (taking a life‐cycle perspective on module development), and supply chain modularity (analyzing conditions for the application of modular networks).

Originality/value

The application of systematic engineering design methods, interface reversibility, and interorganizational ICT allows firms to align product, process, and supply chain modularity.

Details

International Journal of Operations & Production Management, vol. 26 no. 6
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 6 September 2019

Qun Wu, Kun Liao, Xiaodong Deng and Erika Marsillac

Previous literature tends to combine postponement and modularity or view them as parallel factors to achieve mass customization (MC) while ignoring the sequence of a firm to…

Abstract

Purpose

Previous literature tends to combine postponement and modularity or view them as parallel factors to achieve mass customization (MC) while ignoring the sequence of a firm to design and implement operations and supply chain strategy. Based on a customer-oriented strategy and theories of organizational information processing theory, three-dimensional (3D) concurrent engineering and resource dependency, the purpose of this paper is to propose a sequential model reflecting the sequence of practices as well as an overview picture for a firm to achieve MC.

Design/methodology/approach

The model links three company antecedents – postponement orientation, operational alignment and information sharing, to three company supply chain practices – product and process modularity and supplier segmentation. These practices, in turn, lead to the company’s MC capabilities. The proposed model is tested with a data set collected from automotive suppliers in China and in the USA. Structural equation modeling is used to analyze the data and test the model.

Findings

The results suggest that, for suppliers to achieve MC, postponement orientation and operational alignment are vital antecedents. The results also reveal the important responsibility and role of information sharing practices in coordinating suppliers’ modularity practices.

Originality/value

This research provides three findings that are of value to both academicians and practitioners of supply chain management. First, this study originally proposed and empirically tested that a postponement orientation is an antecedent of product and process modularity and supplier segmentation to achieve MC in the automotive sector, contrary to the traditional view of parallel relationships for both. Second, it developed and verified measures of operational alignment and supplier segmentation for future research use. Third, the vital role of information sharing to coordinate internal and external supply chain practices to achieve MC is empirically supported.

Details

Journal of Manufacturing Technology Management, vol. 31 no. 2
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 29 November 2018

Timo Pohjosenperä, Päivi Kekkonen, Saara Pekkarinen and Jari Juga

The purpose of this paper is to examine how modularity is used for enabling value creation in managing healthcare logistics services.

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Abstract

Purpose

The purpose of this paper is to examine how modularity is used for enabling value creation in managing healthcare logistics services.

Design/methodology/approach

Material logistics of four different kinds of hospitals is examined through a qualitative case study. The theoretical framework builds on the literature on healthcare logistics, service modularity and value creation.

Findings

The case hospitals have developed their material logistics independently from others when looking at the modularity of offerings, processes and organisations. Services, such as assortment management, shelving and developing an information platform, have been performed in-house partly by the care personnel, but steps towards modularised and standardised solutions are now being taken in the case hospitals, including ideas about outsourcing some of the services.

Research limitations/implications

This paper proposes seven modularity components for healthcare logistics management: segmentation, categorisation and unitisation of offerings, differentiation and decoupling of processes, and centralisation and specialisation of organisations. Thus, this study clarifies the three-dimensional concept of modularity as a cognitive frame for managing logistics services with heterogeneous customer needs in a rapidly changing healthcare environment.

Practical implications

Modularity offers a tool for developing logistics services inside the hospital and increases possibilities to consider also external logistics service providers.

Social implications

Managing healthcare logistics services through modularity has potential social implications in developing healthcare processes and changing the usage of health services. On a wider scale, modularity is helping healthcare systems reaching their goals in terms of service quality and cost.

Originality/value

This paper shows the context-specific antecedents of service modularity and the usage of modular thinking in managing healthcare logistics.

Details

The International Journal of Logistics Management, vol. 30 no. 1
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 23 May 2008

Saara Pekkarinen and Pauliina Ulkuniemi

This study aims to explore the literature related to modularity in developing and manufacturing physical products in order to employ the idea of modularity into the business…

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Abstract

Purpose

This study aims to explore the literature related to modularity in developing and manufacturing physical products in order to employ the idea of modularity into the business services context.

Design/methodology/approach

In order to answer the defined research question, the authors construct an empirically grounded model for modular service platform. The research design follows an abductive logic beginning with the construction of a theoretical pre‐understanding and elaborating upon it empirically. Streams of literature that are applied are service marketing and operations and product development and modularity research including product architecture design. In the empirical part of the study, the authors elaborate on these issues through a qualitative single case study.

Findings

The results show that the developed modular service platform including four modularity dimensions: service, process, organisational and customer interface dimensions can be used to create value in business services.

Originality/value

With a reviewing literature of modularisation of manufacturing products and processes, an empirically grounded model of this paper shows how the business service providers can use modularisation in platform approach to identify, develop and deliver new services cost efficiently and more flexibly.

Details

The International Journal of Logistics Management, vol. 19 no. 1
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 14 June 2011

Emmi Rahikka, Pauliina Ulkuniemi and Saara Pekkarinen

The present challenge for many service firms is to develop an offering that is flexible and open for tailoring and at the same time achieves efficiency through standardizing…

4256

Abstract

Purpose

The present challenge for many service firms is to develop an offering that is flexible and open for tailoring and at the same time achieves efficiency through standardizing processes. Modularity has been suggested as being one tool for achieving this. The goal of the present study is to find out how services provided in modular form (here referred to as service modularity) can exert an influence on the value perception of the customer in the professional services field.

Design/methodology/approach

Empirical part consists of a case study of a large provider of professional services involving construction, engineering, procurement and project management service. Data were gathered by semi structured theme interviews of representatives of the case company and representatives of two of its customers.

Findings

The modular processes had an influence on the customer's expectations that are related to the experienced quality of the service, and hence they create value for the customer. In addition to the service outcome, the modular processes enhanced the customer's trust in the service provider's employees and their skills in co‐operating in a suitable way during the service process. The organizational modularity eased the customer's tasks of managing the project implementation.

Originality/value

The present study contributes the knowledge related to modularity in business services by incorporating the knowledge from the theoretical discussion on customer perceived value.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 14 June 2011

Anu Bask, Mervi Lipponen, Mervi Rajahonka and Markku Tinnilä

Modularity has been identified as one of the most important methods for achieving mass customization. However, service models that apply varying levels of modularity and…

4971

Abstract

Purpose

Modularity has been identified as one of the most important methods for achieving mass customization. However, service models that apply varying levels of modularity and customization also exist and are appropriate for various business situations. The objective of this paper is to introduce a framework with which different customer service offerings, service production processes, and service production networks can be analyzed in terms of both modularity and customization.

Design/methodology/approach

The paper builds theory and offers a systematic approach for analyzing service modularity and customization. To illustrate the dimensions of the framework, the authors also provide service examples of the various aspects.

Findings

In the previous literature, the concepts of modularity and customization have often been discussed in an intertwined manner. The authors find that when modularity and customization are regarded as two separate dimensions, and different perspectives– such as the service offering, the service production process, and the service production network – are combined we can create a useful framework for analysis.

Research limitations/implications

Rigorous testing is a subject for future research.

Practical implications

The framework helps companies to analyze their service offerings and to compare themselves with other companies. It seems that in practice many combinations of modularity and customization levels are used in the three perspectives.

Originality/value

This paper develops a framework for analyzing service offerings in terms of modularity and customization. The framework provides a basis for analyzing different combinations of these two aspects from the three perspectives, and herein lies its value.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 16 March 2010

Anu Bask, Mervi Lipponen, Mervi Rajahonka and Markku Tinnilä

Modules and modularity have been popular concepts in operations research and management rhetoric for decades. Nevertheless, it seems that there is no single universal definition…

5050

Abstract

Purpose

Modules and modularity have been popular concepts in operations research and management rhetoric for decades. Nevertheless, it seems that there is no single universal definition of modularity for classical research themes such as modularity in physical products or modular manufacturing. The purpose of this paper is to describe the current state of modularity research and to clarify the concept and impacts of modularity by means of a literature review. The paper discusses whether the modularity concept originally developed in the context of physical products could be applied in the context of product‐related services.

Design/methodology/approach

In this paper, the authors use a methodology called systematic integrative literature review to describe the current state of modularity research and to define – based on the findings of the review – the themes that are most commonly related to the modularity concept. As service modularity research is a relatively new topic, the authors look for definitions and themes related to modularity from other areas of modularity research.

Findings

The paper presents four key themes and definitions associated with modularity in different perspectives. To illustrate how modularity can be comprehended in the service context, the paper presents examples related to logistics services.

Research limitations/implications

The use of an integrative literature review has its limitations and a more thorough review of service literature is needed for more in‐depth understanding of how modularity is actually manifested and conceptualized in the service context. In the future, in‐depth interviews of service providers will be needed for a more thorough understanding of whether the modularity approach can be used in services today and in the future and if so, how it can be applied in practice.

Practical implications

The findings may be useful particularly for manufacturers and logistics service providers in improving their service offerings and processes.

Originality/value

There is growing interest in issues related to modularity. The paper discusses the key themes related to modularity in the contexts of product, production and processes, organization and supply chain, and service. In addition, the paper illustrates some practical implications for modularity, particularly in the logistics services context.

Details

Journal of Manufacturing Technology Management, vol. 21 no. 3
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 5 June 2017

Manda Broekhuis, Marjolein van Offenbeek and Monique Eissens-van der Laan

The purpose of this paper is to explore how functional and appropriateness arguments influence the adoption of modularity principles during the design of a professional service…

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Abstract

Purpose

The purpose of this paper is to explore how functional and appropriateness arguments influence the adoption of modularity principles during the design of a professional service architecture.

Design/methodology/approach

Action design research was conducted to examine the design process of a modular service architecture for specialised elderly care by a multi-professional group. Data collection methods included, partly participatory, observations of the interactions between professionals during the design process, interviews and document analysis. Data analysis focussed on the emerging design choices and the arguments underlying them.

Findings

A wide range of both functional and appropriateness considerations were enlisted during the design process. The three core modularity principles were adapted to varying degrees. In terms of the design outcome, the interdependencies between the modularity principles necessitated two trade-offs in the modular design. A third trade-off occurred between modularity and the need for professional inference where services were characterised by uncertainty. Appropriateness was achieved through the professionals reframing and translating the abstract modularity concept to reconcile the concept’s functionality with their professional norms, values and established practices.

Originality/value

The study adds to service modularity theory by formulating three trade-offs that are required in translating the core modularity principles into a functional set of design choices for a multi-professional service environment. Moreover, the inherent intertwinedness of the core modularity principles in professional services requires an iterative design process. Finally, the authors saw that the ambiguity present in the service modularity concept can be used to develop a design that is deemed appropriate by professionals.

Details

International Journal of Operations & Production Management, vol. 37 no. 6
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 18 November 2020

Jessica Wehner, Ceren Altuntas Vural and Árni Halldórsson

Service modularity promotes efficiency at the provider end of the supply chain and customisation at the customer end. The purpose of this paper is to investigate how logistics…

Abstract

Purpose

Service modularity promotes efficiency at the provider end of the supply chain and customisation at the customer end. The purpose of this paper is to investigate how logistics service modularity contributes to sustainable development through the means of energy efficiency. This is analysed in the context of logistics services for household waste collection.

Design/methodology/approach

A single case study methodology with embedded units is adopted where semi-structured interviews were conducted with a waste service provider (WSP) and buyers (municipalities) in Sweden, focussing on five types of logistics services for waste collection: collection of food and residual waste at apartments and one-family houses, as well as collection of gardening waste. Service modules are identified and analysed by blueprinting the service.

Findings

The findings show different service modules – standardised or customised – and their contribution to sustainable development operationalised through energy efficiency. Principles for an energy-centric service design are proposed.

Research limitations/implications

The research is limited to Swedish household waste collection setting. Promising efficiency through standardisation, logistics service modularity has a potential to improve energy efficiency as well. This neglected link between sustainability and service modularity offers fruitful research avenues.

Practical implications

This research is of practical relevance to waste logistics service providers and the municipality by suggesting principles for energy-centric service design. The service blueprint enables using logistics service modularity for improving energy efficiency in different logistics service settings.

Originality/value

This research incorporates an environmentally sustainable development perspective into logistics service modularity and contributes to the literature by exploring how energy efficiency is improved by modular design of logistics services. Furthermore, the study is one of the first to use service blueprinting to analyse logistics service modularity, providing a methodological contribution to that field in general and logistics in particular.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 1
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 31 December 2021

Yu Wang, Tao Jia, Jinliang Chen and Qiujun Chen

This study aims to explore the conditional relationships between supplier involvement and financial performance. From a problem-solving perspective, this study takes the focal…

Abstract

Purpose

This study aims to explore the conditional relationships between supplier involvement and financial performance. From a problem-solving perspective, this study takes the focal firm as a problem-solving system. It is postulated that supplier involvement enhances financial performance by helping solve complex problems of new product development. Furthermore, product modularity and smartness are considered contingent factors to clarify the boundary conditions.

Design/methodology/approach

The ordinary least squares regression was conducted to test the hypotheses based on survey data from 136 high-tech firms in China.

Findings

Supplier involvement is positively related to financial performance. Product modularity weakens the impact of supplier involvement on financial performance. Furthermore, product smartness strengthens the negative influence of product modularity on the relationship between supplier involvement and financial performance.

Originality/value

This study combines supplier involvement with product attributes. It takes a problem-solving perspective to rethink suppliers’ roles in new product development as problem-solvers rather than resource holders. Furthermore, this study advances the encapsulation effects of product modularity and smartness to influence the supplier involvement–financial performance link.

Details

Supply Chain Management: An International Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1359-8546

Keywords

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