To read the full version of this content please select one of the options below:

Modularity in developing business services by platform approach

Saara Pekkarinen (Department of Management and Entrepreneurship (Logistics), University of Oulu, Finland)
Pauliina Ulkuniemi (Department of Marketing, University of Oulu, Finland)

The International Journal of Logistics Management

ISSN: 0957-4093

Article publication date: 23 May 2008

Abstract

Purpose

This study aims to explore the literature related to modularity in developing and manufacturing physical products in order to employ the idea of modularity into the business services context.

Design/methodology/approach

In order to answer the defined research question, the authors construct an empirically grounded model for modular service platform. The research design follows an abductive logic beginning with the construction of a theoretical pre‐understanding and elaborating upon it empirically. Streams of literature that are applied are service marketing and operations and product development and modularity research including product architecture design. In the empirical part of the study, the authors elaborate on these issues through a qualitative single case study.

Findings

The results show that the developed modular service platform including four modularity dimensions: service, process, organisational and customer interface dimensions can be used to create value in business services.

Originality/value

With a reviewing literature of modularisation of manufacturing products and processes, an empirically grounded model of this paper shows how the business service providers can use modularisation in platform approach to identify, develop and deliver new services cost efficiently and more flexibly.

Keywords

Citation

Pekkarinen, S. and Ulkuniemi, P. (2008), "Modularity in developing business services by platform approach", The International Journal of Logistics Management, Vol. 19 No. 1, pp. 84-103. https://doi.org/10.1108/09574090810872613

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited