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Book part
Publication date: 1 January 2008

V. Kumar and Anita Man Luo

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-726-1

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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

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Review of Marketing Research
Type: Book
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ISBN: 978-0-7656-1306-6

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Book part
Publication date: 28 February 2002

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Advances in Econometrics
Type: Book
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ISBN: 978-1-84950-142-2

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
Type: Book
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ISBN: 978-1-78635-282-8

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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Book part (18)
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