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Integrating Purchase Timing, Choice, and Quantity Decisions Models

Review of Marketing Research

ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1

ISSN: 1548-6435

Publication date: 1 January 2008

Citation

Kumar, V. and Man Luo, A. (2008), "Integrating Purchase Timing, Choice, and Quantity Decisions Models", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Bingley, pp. 63-91. https://doi.org/10.1108/S1548-6435(2008)0000004007

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited