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This study aims to identify which types of information quality influence purchase intentions the most in live streaming commerce and to examine the role of network size in this context.

We propose a model to investigate the correlation among the quality of different information in live streaming commerce, consumer trust, network size and purchase intention. An empirical analysis of 505 questionnaires was conducted by constructing a structural equation model.

The empirical findings indicate that information quality can directly enhance purchase intention and exert an indirect influence through the mediating factors of trust in products and streamers. Perceived network size positively moderates the relationship between information quality and trust in products. Of the five types of information, the quality of bullet-screen comments information is most important to consumers.

This study represents the first systematic analysis of how the quality of multiple types of information in live streaming commerce influences consumer trust and purchase intention, integrated within a unified framework. It uniquely introduces network size as a moderating variable, offering both theoretical insights and practical guidance for balancing information quality with network size in live streaming commerce environments.

Online fundraising has become a rapidly growing alternative business financing method for esports. Despite this, a lack of attention has been given to its fans' motivations for participating in crowdfunding (CF) projects or behavioral intentions for spectatorship. To address this, the present study (1) categorizes esport CF investors' motivations based on the big five personality traits and (2) compares whether motivations and behavioral intentions for esports spectatorships vary depending on each group.

We applied K-means clustering analysis to classify investors. ANOVA was used to verify whether there were differences in CF motivations and behavioral intentions.

The study identified six distinct investor segments. Overall, esports CF investors showed high agreeableness and conscientiousness with low neuroticism. Fanatic fans were the most motivated and had the highest spectatorship intentions, driven by strong openness. In contrast, recognition seekers and charity donors exhibited the lowest viewing intentions. Entertainment seekers were highly motivated by excitement and aesthetics, linking CF participation to a strong desire to watch events. Despite higher neuroticism, reward hunters also showed significant viewing intentions, driven by drama and aesthetics. These findings highlight the diverse motivations and their influence on esports spectatorship.

This study investigates the motivations and behavioral intentions of CF investors and spectatorship, which has substantive theoretical and managerial implications for the business of esports.

The model of pay-for-knowledge incentivizes individuals with financial rewards for sharing their expertise, facilitating a transactional exchange between knowledge providers (sellers) and seekers (buyers). While this model is effective in promoting paid contributions, its influence on free knowledge exchanges remains ambiguous, creating uncertainty about its overall impact on platform knowledge ecosystems. This study aims to explore the mechanim of how knowledge payment influences free knowledge contribution. Based on relational signaling theory, this study posits that a buyer’s payment for knowledge acts as a positive relational signal in the buyer–seller relationship and examines how the signaling effect varies across different social contexts through attribution theory.

This paper empirically tests the hypotheses by analyzing a data set comprising 630 instances from 359 unique knowledge sellers on Zhihu, a prominent knowledge-sharing platform in China. This paper use zero-inflated negative binomial models to conduct this analysis.

The findings reveal that when buyers pay for knowledge, this action positively influences sellers to contribute knowledge for free. However, the strength of this influence is moderated by the platform’s social functions: appreciation feedback tends to weaken this effect, while social network ties enhance it.

Prior research has predominantly focused on the financial incentives of pay-for-knowledge and its spillover effects on unpaid users’ activities. This study shifts the focus to the social dimensions of pay-for-knowledge, arguing that buyer-initiated knowledge payments signal buyers’ commitment to foster reciprocal relationships with sellers. It expands the literature on the relationship between knowledge payment and contribution, moving beyond financial incentives to include social factors, thus enriching our understanding of the interplay between paid and free knowledge activities. Additionally, the empirical evidence supports the efficacy of pay-for-knowledge in promoting both free and paid contributions within knowledge-sharing platforms.

Online comments significantly impact consumer choice and product sales. Existing research focuses on the direct effects of online comments on product sales, whereas studies on the spillover effects of online comments are relatively limited, especially for high-involvement products. This study explores the impact of online comments of competing products on focal product sales in high-involvement products.

Data mining techniques are used to collect 72,367 online comments from the Autohome platform, and sentiment analysis algorithms are used to quantify the textual information for subsequent analysis. Specifically, two panel two-way fixed-effects models are constructed to explore the impact of the average valence and quantity of online comments of competing cars on focal car sales, and analyse this impact in terms of heterogeneity across car price levels, while the moderating effect of online comments of competing cars is explored.

The results show that the average quantity of online comments of competing cars has a significant effect on the sales of the focal car in the overall sample, while the average valence of online comments of competing cars does not have a significant spillover effect. Moreover, the spillover effect varies by car price level. For high-priced cars, the average quantity of online comments of competing cars significantly and negatively affects focal car sales, and the average valence of online comments of competing cars significantly and negatively moderates the effect of the valence of focal car online comments on its sales. For lower-priced cars, online comments of competing cars don’t significantly affect focal car sales.

This study not only enriches the theory of online comments and high-involvement product sales, but also provides reference and guidance for exploring spillover effects of online comments for other products.

Considering the financial service providers’ (FSPs) information asymmetry in evaluating the supplier and their distinct quit probabilities, we want to examine the supplier’s preference of the financing schemes if both the bank and the online platform exist and how the buyer sets the contract terms in the two financing schemes.

We establish a Stackelberg game model to capture the interactions among three parties, i.e. a supplier, a capital-sufficient buyer and an FSP (either a bank or an online platform), within a first-time contract.

In the non-FSPs’ quit case, the buyer’s profit is higher under the bank loan scenario, while the supplier’s profit performs adversely. The supply chain’s profit is heavily dependent on the buyer’s profit difference between the two financing schemes. Moreover, we find that the supplier borrows the money to exactly cover the production cost. The equilibrium solutions of the FSPs’ quit case and of the capital-sufficient supplier’s case are also derived.

First, we assign different risk profiles to different FSPs in our setting so that modeling a previously ignored but practically significant problem. Second, we innovatively take the FSP’s quit probability into account in our model. Third, we elucidate how these factors can influence the relative efficiency of the two types of financing schemes and the settings of the contract, which further complements and extends the current SCF research.

We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.

We construct a supply chain model with a retail platform as the leader and manufacturers as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service.

The sale of extended warranty services on the retail platform leads to lower pricing of the manufacturers' products and changes in the product market structure in response to differences in consumer preferences. The retailing platform tends to provide an extended warranty conditionally. The sale of extended warranty services on a retail platform would be detrimental to the interests of the manufacturer who sells products with extended warranty services and in favor of the manufacturer who sells products without them.

The equilibrium results of the retail platform’s non-sales and sales of extended warranty services for the no-extended warranty product under the same commission rate and differential commission rate models are discussed, and the product structure of the market is investigated, respectively.

Pay-what-you-want (PWYW) is a pricing strategy implemented in a variety of settings like supermarkets and museums, in which consumers determine the price they are willing to pay for a product or service based on their perceived utility. The authors propose an analytical model to investigate the impact of PWYW delivery pricing on the online food delivery (OFD) platforms.

Using a game-theoretic model, the authors characterize the equilibrium as a function of the platform's average delivery cost and the consumer's social preferences parameters like fairness and reciprocity. The authors derive the parametric conditions under which PWYW generates higher profits for the platform compared to the traditional pay-as-asked delivery pricing.

For the PWYW strategy to be profitable, the average delivery cost to the platform should be low. Therefore, OFD platform managers should focus on reducing delivery costs. The authors also identify the feasible region in which the platform managers need to maintain the consumer's social preferences.

Under PWYW, the authors recommend that the platform managers impose a minimum delivery fee which consumers can use as a benchmark to minimize zero delivery fee payments and consumers' free-riding tendencies simultaneously. This allows OFD platforms to extract online orders from highly price-conscious consumers.

This is one of the first studies to explore the innovative application of PWYW to a particular segment of delivery pricing in OFD platforms. The authors establish that the overall consumer surplus and social welfare are higher under the PWYW strategy, forming a solid ground for its implementation in OFD platforms.

Online reviewers' identity information is an essential cue by which consumers judge reviews on ecommerce platforms. However, few studies have explored how prior anonymous reviews and focal reviews affect reviewers' preference for anonymity. The purpose of this paper is to investigate why reviewers seek anonymity in terms of prior anonymous reviews and focal reviews.

Based on restaurant reviews collected from meituan.com, one of the largest group-buying ecommerce platforms in China, this study employed logistic regression to examine how prior anonymous reviews and focal reviews are associated with reviewers' preference for anonymity.

Results show that the volume and sequence of prior anonymous review are positively associated with the likelihood of reviewers' preference for anonymity, whereas focal review valence is negatively correlated with this preference. Focal review length is positively correlated with reviewers' preference for anonymity but negatively moderates the roles of review valence and prior anonymous reviews on this preference.

This study expands the information disclosure literature by exploring determinants of user identity disclosure from a reviewer perspective. This research also offers a methodological contribution by employing a more accurate measure to calculate reviewers' preference for anonymity, enhancing the empirical results. Lastly, this work supplements the online review literature on how prior anonymous reviews and focal reviews are associated with reviewers' identity disclosure.

The study aims to delve into the “phygital customer journey” (PCJ), which merges physical and digital interactions in customer experiences, using a practice-based lens to reveal the underlying dynamics of these blended encounters.

Feedback from 60 individuals established the groundwork for a qualitative analysis. They chronicled customer journeys through diaries and used UXPressia software for journey mapping. This strategy enabled a detailed exploration of the PCJ, focusing on customers’ lived experiences and perceptions.

The study presents an integrative framework for the PCJ, identifying four key elements: hybrid artefacts (the melding of digital and physical tools/interfaces), blended contexts (the seamless integration of digital and physical spaces), circular actions (the non-linear paths of customer engagement) and intertwined emotions (the complex emotional responses to phygital experiences). These elements underscore the intricate and interconnected nature of the PCJ.

This study advances the field by applying a practice-based approach to unravel the complexities of the PCJ, illuminating the nuanced interplay between digital and physical realms. This innovative lens foregrounds the significance of practices in consumer experiences, thereby contributing to a deeper academic and practical understanding of phygital integration.