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Article
Publication date: 9 April 2024

Kardi Nurhadi, Abd. Rahman, Meita Lesmiaty Khasyar and Suharwanto Suharwanto

Drawing from emotional geography framework promoted by Hargreaves (2000), our research sought to depict the emotional geography of two faculty members who engaged in a virtual…

Abstract

Purpose

Drawing from emotional geography framework promoted by Hargreaves (2000), our research sought to depict the emotional geography of two faculty members who engaged in a virtual teacher professional development (VTPD) sessions during the COVID-19 pandemic. This study aimed to focus on capturing participants’ emotional closeness or distance while they were engaging in VTPD.

Design/methodology/approach

This study employed narrative inquiry by exploring three-dimensional narrative inquiry space: temporality, personal-social interaction and place (Clandinin and Connelly, 2000). Following this step, the participants were interviewed online through Zoom meetings and WhatsApp to capture critical incidents of their emotional experience. All collected data were transcribed, and some data from Bahasa Indonesia were translated into English. Member checking was also done several times to ensure the accuracy of the data as well as to avoid misinterpretation. The data were analysed inductively to generate coding categories using systemic functional linguistics (SFL) language appraisal (Martin and White, 2007) and emotional geography parameter (Hargreaves, 2001b).

Findings

The findings of the study revealed that both participants experienced greater positive feeling than negative ones. The participants experienced positive feelings such as seriousness, happiness, successfulness and satisfaction. They also experienced negative feelings such as insecurity, unhappiness, dissatisfaction and impatience. Such positive and negative feelings create closeness and distance among participants, mentor and workshop organiser. This study indicates that maintaining positive feelings is a passport to succeed in VTPD.

Research limitations/implications

The study has two limitations. First, its findings cannot be overgeneralised since the analysis was restricted to data gathered from a small number of participants. Second, the scope of investigation was limited in virtual situations.

Practical implications

The present study empirically showed that faculty members need to engage in constructing or maintaining positive emotional bond with the mentor and other participants and create conducive situations to understand their own and others’ emotions (Mayer, 2011). Practically, a mentor in VTPD may ask faculty members to voice and share their emotional experience as an evaluation tool to make VTPD programmes more successful. Future participants can benefit from these findings by engaging in emotional understanding and building a conducive situation during VTPD to develop their academic competence, agency and identity.

Originality/value

While previous research into VTPD in the context of higher education mainly focused on designs, attention to pedagogy of online teacher learning environments, trends toward innovation in teacher collaboration and communities of practice in online settings, the present study specifically looked into how participants emotionally engaged in VTPD, which is inevitably linked to physical, moral, sociocultural, professional and political geographies.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

Open Access
Article
Publication date: 29 August 2023

Štefan Karolčík and Michaela Marková

This research study explores the perceptions of the importance and meaning of innovation in education by qualified teachers. The authors deliberately selected geography teachers…

1386

Abstract

Purpose

This research study explores the perceptions of the importance and meaning of innovation in education by qualified teachers. The authors deliberately selected geography teachers for the research because the extraordinary dynamics of changes and innovations the teacher has to deal with are significantly reflected, particularly in geography teaching.

Design/methodology/approach

The main aim of the research was to determine geography teachers' views on the importance, role and meaning of innovation in teaching. The research group consisted of 12 qualified teachers, and a semistructured interview was chosen as the research method. The research was conducted over six months, from October 2020 to March 2021.

Findings

This research confirmed the interest in introducing innovations into teaching by the teachers interviewed. Teachers mainly think of innovation as new ways of teaching that aim to revive and make teaching more attractive, to increase the motivation of all actors in the learning process. While teachers with more ample teaching experience connect innovations mainly with presentations, education games, and excursions, teachers-beginners and teachers with shorter teaching experience understand innovations mainly as the application of new trends in education, such as research projects and working with GIS and digital technologies. The research confirmed that lectures supported by presentations are the most frequently used teaching method for explaining the geography curriculum in primary and secondary schools. Presentations in which teachers focus on linking relationships and explaining connections more deeply replace existing textbooks and teaching texts for most teachers interviewed.

Research limitations/implications

The number and qualifications of the teachers involved in the research.

Practical implications

Teachers see the quality of the school environment and the education system as the significant barriers to providing better geography education. They often come to innovations through their own study and activities and feel a significant lack of available materials for the practical application of innovations in teaching. They also perceive the support for creation by state authorities and educational institutions as insufficient. Most teachers interviewed would welcome regular training courses and vocational education on the appropriate introduction and use of innovations in the classrooms in the form of practical examples and developed methodologies.

Originality/value

The selection of teachers for the research was deliberate and included active teachers of both genders working in primary and secondary schools. The selected teachers had varying teaching experiences and studied different combinations of teaching subjects with geography.

Details

Journal of Research in Innovative Teaching & Learning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2397-7604

Keywords

Article
Publication date: 20 December 2022

Salim Elwazani

This study examines the time, place and theme constructs from the viewpoints of their theoretical configurations and potential applications in heritage conservation. The…

Abstract

Purpose

This study examines the time, place and theme constructs from the viewpoints of their theoretical configurations and potential applications in heritage conservation. The examination taps on the relationship of time to chronology, place to geography and theme to the human agency. Time, place and theme pose challenges in delineating workable definitions and in corroborating the resolvability of the terms into real-world applications. The challenges stem from the metaphysical nature of the constructs and the conjectural interpretability of the associated connotations.

Design/methodology/approach

The humanistic setting of the study supports qualitative research and information assessment methods. Information to support the theoretical objective (configurations) comes from the seminal literature on the very nature of time, place and theme and on their relationship with chronology, geography and human agency, respectively. The information to support the applied objective (applications) comes mainly from the works of the US National Park Service heritage programs, particularly the historic context strategy where the members of the triad are applied.

Findings

The theoretical knowledge about time, place and theme geared towards framing the constructs' configurations and applications in heritage conservation is lacking. Mediating time into chronology, place into geography and theme into argument provides a useful framework for understanding the constructs' configurations and applications.

Originality/value

The study adds knowledge on time, place and theme that helps delineate the configurations and applications of these constructs to the benefit of heritage conservation planning.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 1 April 2024

Dunja Demirović Bajrami, Marija Cimbaljević, Marko D. Petrović, Milan M. Radovanović and Tamara Gajić

The current study aims to examine if the internal marketing and employees’ personal traits can predict their green innovative behavior at the workplace.

Abstract

Purpose

The current study aims to examine if the internal marketing and employees’ personal traits can predict their green innovative behavior at the workplace.

Design/methodology/approach

A survey was conducted with 683 frontline employees working in four- and five-star hotels in Serbia. Zero-order bivariate correlations among variables and linear multiple regression were conducted to predict green innovative behavior based on internal marketing, personality traits and psychological capital. Binary genetic algorithms were used to segregate the subset of predictors that would be most suitable to describe variance in the outcome.

Findings

The results showed that internal communication, incentive and reward systems, work support, work environment, openness and creative self-efficacy were the most important predictors of almost all the phases of green innovative behavior.

Originality/value

The research showed that a multidimensional approach in analyzing green innovative behavior is necessary as some factors can be significant or not so significant predictors. Acknowledging that innovation is a multistage process, entailing distinct activities and requiring varied individual behaviors to accomplish each task, amplifies the importance of this inquiry. Employees’ personal characteristics have direct impact on green innovative behavior in hospitality. Further, the results gave an insight into the possible mix of elements of internal marketing that can be used for boosting employees’ green innovative behavior in hospitality. This is important as implementing effective internal marketing practices empowers organizations to motivate employees to invest discretionary efforts.

目的

本研究旨在探讨内部营销和员工个人特质是否能预测他们在工作场所的绿色创新行为。

设计/方法/途径

在塞尔维亚的四星和五星级酒店中, 对683名一线员工进行了调查。在变量之间进行了零阶双变量相关性和线性多元回归, 以预测基于内部营销、个性特质和心理资本的绿色创新行为。使用二元遗传算法(GAs)将适用于描述结果变异性的预测子集进行分离。

发现

结果显示, 内部沟通、激励和奖励制度、工作支持、工作环境、开放性和创造力自效能是几乎所有绿色创新行为阶段的最重要的预测因素。

独创性/价值

研究表明, 分析绿色创新行为需要采用多维度的方法, 因为某些因素可能是更或更少决定性的预测因素。承认创新是一个多阶段的过程, 涉及到不同的活动, 并要求采用不同的个体行为来完成每个任务, 这加强了对这一调查的重要性。员工的个人特征直接影响了酒店业的绿色创新行为。此外, 结果揭示了可以用于促进酒店业员工绿色创新行为的内部营销元素可能的混合。这是重要的, 因为实施有效的内部营销实践使组织能够激励员工投入可自由支配的努力。

Propósito

El presente estudio examina si el marketing interno y los rasgos de personalidad de los empleados pueden predecir su comportamiento innovador ecológico en el lugar de trabajo.

Diseño/metodología/enfoque

Se realizó una encuesta a 683 empleados de primera línea que trabajan en hoteles de cuatro y cinco estrellas en Serbia. Se llevaron a cabo correlaciones bivariadas de orden cero y regresiones lineales múltiples (LM) para predecir el comportamiento innovador ecológico en función del marketing interno, los rasgos de personalidad y el capital psicológico. Se utilizaron algoritmos genéticos binarios (AGs) para segregar el subconjunto de predictores más adecuado para describir la variabilidad en el resultado.

Hallazgos

Los resultados mostraron que la comunicación interna, los sistemas de incentivos y recompensas, el apoyo en el trabajo, el entorno laboral, la apertura y la autoeficacia creativa eran los predictores más importantes en casi todas las fases del comportamiento innovador ecológico.

Originalidad/valor

La investigación demostró que es necesario un enfoque multidimensional para analizar el comportamiento innovador ecológico, ya que algunos factores pueden o no ser predictores significativos. Reconocer que la innovación es un proceso de múltiples etapas, que implica actividades distintas y requiere comportamientos individuales variados para realizar cada tarea, amplifica la importancia de esta investigación. Las características personales de los empleados influyen directamente en el comportamiento innovador ecológico en la industria hotelera. Además, los resultados ofrecen una visión de la posible combinación de elementos de marketing interno que se pueden utilizar para impulsar el comportamiento innovador ecológico de los empleados en la hotelería. Esto es importante ya que la implementación de prácticas eficaces de marketing interno permite a las organizaciones motivar a los empleados para que inviertan esfuerzos discrecionales.

Article
Publication date: 15 April 2024

Suhail Sultan, Wasim Sultan, Monika Hudson and Naser Izhiman

This project aims to examine how entrepreneurial orientation and succession planning among Palestinian family businesses positively affects their associated growth potential…

Abstract

Purpose

This project aims to examine how entrepreneurial orientation and succession planning among Palestinian family businesses positively affects their associated growth potential, considering the mediating role of innovation and the moderation effect of geographic location. Leveraging ethnic entrepreneurship theory, the authors compare these types of enterprises in the USA with their counterparts in Palestine.

Design/methodology/approach

This cross-sectional quantitative research analyzes data collected from October through December 2022. 180 Palestinian family-owned firms completed a survey; 90 companies were located in Palestine, while the other 90 were in the USA. Structural equation modeling analysis was conducted using Smart-PLS4. The interrelations of the conceptual framework were examined via path analysis and bootstrapping techniques.

Findings

The authors found a statistically significant positive effect of entrepreneurial orientation on Palestinian family business growth; the authors’ results concurrently indicated succession planning did not affect growth within the authors’ selected population. The authors also discovered innovation mediates the relationship between orientation and growth, and business location appears to moderate this relationship. The authors’ research indicates geography appears to favor Palestinian family-owned companies in the USA, where the authors found opportunity-driven immigrant entrepreneurs benefit from the structured business systems in a highly-developed country.

Originality/value

Given the current situation in Palestine, it is essential to understand the potential contribution that Palestinian family-owned businesses globally can make to reconstruct the country’s local economy. The next few years will be critical in figuring out how innovative thinking can boost the region’s recovery and increase Palestinian-based family companies’ ability to engage in sustainable entrepreneurship with reinvestment support from its diaspora. Therefore, it is important to have research that identifies factors that could improve these businesses’ continued performance and growth potential. This study also aids in further understanding the defining characteristics of Palestinian-owned family firms, enhancing general theories related to entrepreneurship among ethnic and diasporic groups.

Details

Review of International Business and Strategy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 22 January 2024

Sayamol Charoenratana and Samridhi Kharel

As climate change increasingly affects rural food production, there is an urgent need to adopt agricultural adaptation strategies. Because the agricultural sector in Nepal is one…

Abstract

Purpose

As climate change increasingly affects rural food production, there is an urgent need to adopt agricultural adaptation strategies. Because the agricultural sector in Nepal is one of the most vulnerable to the effects of climate change, the adaptation strategies of household farmers in rural areas are crucial. This study aims to address the impacts of agricultural climate change adaptation strategies in Nepal. The research empirically analyzed climate hazards, adaptation strategies and local adaptation plans in Mangalsen Municipality, Achham District, Sudurpashchim Province, Nepal.

Design/methodology/approach

This study used a purposive sampling of household lists, categorized as resource-rich, resource-poor and intermediate households. The analysis used primary data from 110 household surveys conducted among six focus groups and 30 informants were selected for interviews through purposive random sampling.

Findings

Climate change significantly impacts rainfall patterns and temperature, decreasing agriculture productivity and increasing household vulnerability. To overcome these negative impacts, it is crucial to implement measures such as efficient management of farms and livestock. A comprehensive analysis of Nepalese farmers' adaptation strategies to climate change has been conducted, revealing important insights into their coping mechanisms. By examining the correlation between farmers' strategies and the role of the local government, practical policies can be developed for farmers at the local level.

Originality/value

This study represents a significant breakthrough in the authors' understanding of this issue within the context of Nepal. It has been conclusively demonstrated that securing land tenure or land security and adopting appropriate agricultural methods, such as agroforestry, can be instrumental in enabling Nepalese households to cope with the effects of climate change effectively.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 6 February 2024

Junghee Han

Quite often than not, a new industry can be created, thanks to the countless entrepreneurs and innovative activities across the globe. Smart city (SC) is one such industry and a…

Abstract

Purpose

Quite often than not, a new industry can be created, thanks to the countless entrepreneurs and innovative activities across the globe. Smart city (SC) is one such industry and a living lab using the key roles of the digital platform that enable a seamless flow of information and knowledge for innovation within the SC. The purpose of this paper is to illustrate how SC can be a new regional industry engine through an “open collective innovation system” as its new concept. In particular, SC provides efficient transaction costs and knowledge flows. Eventually, SC can be an innovation hub for entrepreneurship through openness.

Design/methodology/approach

To frame the research goals, the authors used qualitative research methodologies based on grounded theory. In particular, the author used inductive reasoning to generate arguments and conclusions about the future of an SC as a new growth engine in the era of the fourth industrial revolution. Numerous documents and prior literature were used for the preliminary conceptualization of an SC. Interview data were then coded for reasoning in an open collective innovation system based on “openness”.

Findings

SC maximizes efficiency in practicing innovation. In the perspective of innovation costs, SC can minimize transaction costs, specifically the information processing costs, through data openness. In this context, transaction costs can be considered an economic equivalent of friction in a physical system. So, as the friction is low, some movements of an object on the surface are likely to be easy. SC is optimized for innovation activities through an “open collective innovation system”. In terms of innovation networks, an SC results in an innovation efficiency derived from both the network and the spatial agglomerations in physical and cyberspace. The efficiency-based SC itself overlaps knowledge creation, dissemination and absorption, providing an open innovation (OI) ecosystem.

Research limitations/implications

This paper remarkably extends that SC can be an “open collective innovation system model” and a new conceptualization. Eventually, SC will play a crucial role in developing regional industries as a new growth engine. To operate as a new growth engine fully-fledged, the SC is needed to accumulate innovative assets such as the critical mass of residents, numerous firms, etc. However, this study has some limitations. First, difficulties in any analytic approach to SC resulted from their many interdependent facets, such as social, economic, infrastructural and spatial complex systems, which exist in similar but changing forms over a huge range of scales. Also, this research is at a quite an early stage. Thus, its theoretical stability is weak. So, this paper used the qualitative methodology with a grounded theory. Another limitation is in the research methodology. The limitation of using grounded theory adapted by this work is that the results of this study may not be generalizable beyond the context of this study. This non-generalizability occurs because ours is an inductive approach to research, meaning that the findings are based on data collected and analyzed. As such, the results of this study may not be applicable to other contexts or situations. In addition, the analysis of data in the grounded theory is based on researcher’s subjective interpretations. This means that the researcher’s own biases, preferences and assumptions may influence the results of the study. The quality of the data collected is another potential limitation. If the data is incomplete or of poor quality, it can cause researcher’s own subjective interpretations.

Practical implications

Findings of this study have some practical implications for enterprises, practitioners and governors. First, firms should use value networks instead of value chains. Notably, the firms that pursue new products or services or startups that try to find a new venture business should take full advantage of SC. This taking advantage is possible because SC not only adapts state-of-the-art information technology (e.g. sensor devices, open data analytics, IoT and fiber optic networks) but also facilitates knowledge flow (e.g. between universities, research centers, knowledge-based partner firms and public agencies). More importantly, with globalized market competition in recent years, sustainability for firms is a challenging issue. In this respect, managers can take the benefits of SC into consideration for strategic decisions for sustainability. Specifically, industrial practitioners who engage in innovation activities have capabilities of network-related technologies (e.g. data analysis, AI, IoT and sensor networks). By using these technologies in an SC, enterprises can keep existing customers as well as attract potential customers. Lastly, the findings of this study contribute to policy implementation in many aspects. At first, for SC to become a growth engine at regional or natural levels, strong policy implementation is crucial because SC is widely regarded as a means of entrepreneurship and an innovation plaza (Kraus et al., 2015). To facilitate entrepreneurship, maker spaces used for making the prototypes to support entrepreneurial process were setup within universities. The reason for establishing maker spaces in universities is to expand networking between entrepreneurs and experts and lead to innovation through a value network. One of the policy instruments that can be adapted is the “Data Basic Income Scheme” suggested by this research to boost the usage of data, providing content and information for doing business. Also, a governor in SC as an intermediator for the process of the knowledge flow should initiate soft configuration for SC.

Social implications

This work makes two theoretical contributions to OI aspects: (1) it explores dynamic model archetypes; and (2) it articulates and highlights how SC with digital technology (i.e. in the AI, IoT and big data context) can be used to create collective knowledge flow efficiently. First, the findings of this study shed light on the OI dynamic model. It reveals important archetypes of new sub-clustering creation, namely, a system that underpins the holistic process of innovation by categorization in amongst the participating value network (Aguilar-Gallegos et al., 2015). In innovation studies, scholars have particularly paid attention to a cluster’s evolution model. In the process of innovation, the “open innovation dynamic model” suggested by this study illustrates sub-clustering that happens in value networks by taking the benefits of SC. Eventually, the evolution or development of sub-clusters can bring in a new system, namely, an OI system. Second, the findings of this study contribute to the understanding of the role of digital technologies in promoting knowledge flow. The usage and deployment of digital technologies in SC may enormously and positively influence innovative activities for participants. Furthermore, the rising of digital economy, in the so-called platform business, may occur depending on advanced technologies and OI. In doing so, the findings can further tow innovation research through juxtaposition between SC and innovation research (Mehra et al., 2021).

Originality/value

This paper shows that the function of an SC not only improves the quality of life but also acts as an engine of new industry through an open collective innovation setting using dynamic and ecological models.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 13 February 2023

Eve Bourgeois, Pierre-Luc Baril, Julie-Maude Normandin and Marie-Christine Therrien

This paper aims to provide scholars with a deep understanding of the field through the identification of strengths and weaknesses in the literature and support decision-makers in…

Abstract

Purpose

This paper aims to provide scholars with a deep understanding of the field through the identification of strengths and weaknesses in the literature and support decision-makers in the development of new practices in local risk management based on scientific data. The specific question in this review asks: what are the drivers and barriers to local risk management?

Design/methodology/approach

This paper provides an overview of the scientific literature produce over the past 20 years of the divers and barriers to local risk management. This paper presents a scoping review of peer-reviewed articles published between 2000 and 2019 inclusively in the fields of public policy and public administration.

Findings

This paper makes three main observations regarding the state of the literature. First, this paper finds that scholars mainly focus on single risk and certain regions of the world. Second, there is multiple approached used by the literature to study risk management at the local level. Third, little attention is given to the political context in which local risk management takes place.

Originality/value

This paper is a complete literature review of more than 500 peer-reviewed articles published in academic journals regarding risk prevention policies over the past two decades. This paper analyzed the main findings of the current literature to provide a general view of the scholarship and improve the collective understanding of risk management at the local level by providing future research avenues.

Details

International Journal of Disaster Resilience in the Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 21 February 2024

Zafirah Al Sadat Zyed, Izma Syazana Badrudin and Peter Aning Tedong

This paper aims to discuss the issues and challenges related to housing continuity for individuals transitioning from homelessness to securing a place to live in Klang Valley…

Abstract

Purpose

This paper aims to discuss the issues and challenges related to housing continuity for individuals transitioning from homelessness to securing a place to live in Klang Valley, Malaysia. The aim of the study is to explore the problems and solutions in the context of housing policy, particularly as they pertain to homeless households. The study involves conducting in-depth interviews with various stakeholders involved in helping homeless households find shelter and access to public housing.

Design/methodology/approach

The research methodology comprises a comprehensive literature review encompassing housing affordability, affordable housing and homelessness both within Malaysia and globally to identify research gaps. One of the key questions highlighted the effectiveness of existing programs aimed at providing short-term shelter and social integration for homeless individuals. Additionally, it highlights one of the primary challenges in this process, which is the tendency of homeless individuals to return to homelessness due to various factors. The data collection uses a qualitative approach and the data are obtained through in-depth interviews with key stakeholders responsible for assisting homeless households in Klang Valley, Malaysia, encompassing federal, state and local government representatives. Purposive sampling ensures diverse stakeholder representation. Interviews are structured semi-structured to maintain consistency while allowing for open-ended discussions on challenges and successes in facilitating homeless individuals' transition to stable housing. Thematic analysis of transcribed interview data focuses on recurring themes related to housing continuity, affordability and homeless households' behavioural patterns.

Findings

There are five (n = 5) stakeholders consist of local government (Code: R1), ministries (Code: R2; R5) and government agencies (Code: R3; R4). The study revealed that various programs have been implemented to provide short-term shelter and facilitate the integration of homeless individuals into society. Nevertheless, a significant challenge identified was the recurring tendency of homeless households to return to homelessness. This “behavioural direction” was found to be influenced by multiple factors which includes mental health and attitude problem. The findings emphasise the need for collaborative efforts among all stakeholders to address the issues and challenges related to housing continuity in Klang Valley.

Originality/value

The originality of this research lies in its focus on the specific and under-researched context of Klang Valley, Malaysia, regarding the critical issues of housing affordability and the challenges of housing continuity for homeless households. While housing affordability and affordable housing are widely recognised as global housing policy concerns, this study delves into a localised setting where limited attention has been given to understanding the transitions of homeless individuals to stable housing. The findings provide unique insights into the efforts and challenges faced in Klang Valley, shedding light on the behavioural patterns and factors contributing to recurring homelessness. This paper offers a context-specific perspective that contributes to the broader understanding of housing continuity issues.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 25 October 2022

Feyza Nur Ozkan and Sema Kurtulus

This study aims to identify the role of consumer characteristics in cultural consumption tendencies. Additionally, the study examines whether country differences and prior…

Abstract

Purpose

This study aims to identify the role of consumer characteristics in cultural consumption tendencies. Additionally, the study examines whether country differences and prior experience in the country affect consumers' cultural consumption tendencies.

Design/methodology/approach

The effects of cosmopolitanism, consumer ethnocentrism, individual innovativeness, and lifestyle on cultural consumption tendencies were tested. Moreover, we assess whether country type and prior experience are differentiating factors for cultural consumption tendencies. To this end, two countries – the USA and South Korea, representing Western and Eastern cultures, respectively – were selected to achieve comparable results in two different cultures. The research data were collected from 775 people using an online survey method and analyzed using path analysis and an independent samples t-test.

Findings

Consumer characteristics affect cultural consumption tendencies. These effects are culture-specific and cultural product-specific. Cosmopolitanism has a positive impact on cultural consumption tendencies, while consumer ethnocentrism has a negative impact. Individual innovativeness and lifestyle partially affected cultural consumption tendencies. Notably, these effects differ by country type. However, cultural consumption tendencies do not differ according to consumers' prior experience.

Practical implications

This study provides insightful information for e-retailers to be mindful of global consumer characteristics. Accordingly, cultural consumption patterns can be used as the basis for market segmentation. In addition, understanding global consumer characteristics and their cultural product- and culture-specific effects on consumption will help cultural industry players in their segmentation and targeting decisions.

Originality/value

Notwithstanding the rich body of literature on cultural consumption, this study provides consumer-level comparative empirical research from a marketing perspective. Essentially, the study is novel as it reveals the consumer characteristics that affect cultural consumption tendencies.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

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