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Abstract

Details

Database Management Systems
Type: Book
ISBN: 978-1-78756-695-8

Book part
Publication date: 4 July 2019

Songül Bilgili Sülük and Kenan Aydin

Introduction – In recent years virtual reality and augmented reality (AR) applications, which are widely used in many sectors, have become important tools in marketing…

Abstract

Introduction – In recent years virtual reality and augmented reality (AR) applications, which are widely used in many sectors, have become important tools in marketing communication. The change and differentiation that takes place in a revolutionary digital environment also affect social change. This change has led to the use of AR applications as a communication tool to affect all decisions of consumers in the purchasing process.

Purpose – The focus of this study is on AR applications using an experimental application in the context of marketing communication with experiential marketing and new technologies.

Method – This experimentation was carried out on over 2 million downloaded mobile applications by Turkish users of an AR brand of wall paint. The experiment included 32 consumers, painters, and interior designers in Istanbul. These formed the groups of the study. The authors aimed to determine whether AR mobile applications are seen differently between these three groups in terms of attitudes and buying intentions vis-a-vis other brands. Thus, the authors will determine the importance of AR applications in marketing communication, satisfaction of experience, and the effect on purchase intention in terms of the different groups. In line with the results, strategies will be presented to marketing practitioners. The literature review of the study enabled the formation and design of the research method and scales.

Findings – The preliminary study revealed that the attitudes toward experiential marketing, brand attitudes, and purchase intention using the AR application were significantly different from the catalog application.

Article
Publication date: 23 November 2022

Andrew Ebekozien and Mohamad Shaharudin Samsurijan

Studies showed that digital technology applications in the construction industry are low, especially in many developing nations. Construction incentivisation (CI) is one…

Abstract

Purpose

Studies showed that digital technology applications in the construction industry are low, especially in many developing nations. Construction incentivisation (CI) is one of the long-standing principles adopted to enhance project performance. There is a paucity of studies concerning CI to improve digital technology applications. Thus, this research investigated the relevance and perceived hindrances that may hinder the implementation of CI from promoting digital technologies and proffer ways to improve digital technology applications in the construction sector.

Design/methodology/approach

In Nigeria’s context, this research is exploratory. Twenty-four semi-structured virtual interviews were conducted in Lagos and Abuja, Nigeria, with knowledgeable participants that indicated interest and were interviewed. The engaged interviewees were drawn from government agencies, academicians in construction consultancy, Internet and communication technology experts, construction contracting firms and construction consulting firms. The collected data were coded and analysed through a thematic method.

Findings

Digitalisation of the industry via CI may face some hindrances. The perceived issues that may hinder CI implementation were classified into most severe, severe and fairly severe in Nigeria’s construction industry context. Findings proffer feasible policy solutions that can mitigate these issues and improve digital technology applications in the industry via the CI.

Research limitations/implications

This study covered the relevance and perceived issues that may hinder the implementation of the CI to improve digital technology applications in the industry. Also, the study proffers policy solutions to enhance digital technology applications in the industry via the CI concept.

Practical implications

Findings from this research will support and offer a valuable understanding of the relevance of the “incentivisation concept” to improve digital technology applications in the Nigerian-built environment. Other developing countries with low applications of digital technology in construction may consider the suggested policy solutions from this research. Also, this study will stir policymakers and construction practitioners to support policies tailored towards improving digital technology applications in construction.

Originality/value

This research contributes by exploring the effectiveness of the CI concept and informing construction practitioners and policymakers on how to improve digital technology applications in the Nigerian construction industry.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Open Access
Article
Publication date: 29 November 2022

Lonneke H. Schellekens, Marieke F. van der Schaaf, Cees P.M. van der Vleuten, Frans J. Prins, Saskia Wools and Harold G.J. Bok

This study aims to report the design, development and evaluation of a digital quality assurance application aimed at improving and ensuring the quality of assessment…

Abstract

Purpose

This study aims to report the design, development and evaluation of a digital quality assurance application aimed at improving and ensuring the quality of assessment programmes in higher education.

Design/methodology/approach

The application was developed using a design-based research (DBR) methodology. The application’s design was informed by a literature search and needs assessment of quality assurance stakeholders to ensure compliance with daily practices and accreditation requirements. Stakeholders from three study programmes evaluated the application.

Findings

As part of the development of the application, module- and programme-level dashboards were created to provide an overview of the programme’s outcomes, assessment methods, assessment metrics, self-evaluated quality indicators and assessment documents. The application was evaluated by stakeholders at the module and programme levels. Overall, the results indicated that the dashboards aided them in gaining insight into the assessment programme and its alignment with underlying assessments.

Practical implications

Visualisation of the assessment programme’s structure and content identifies gaps and opportunities for improvement, which can be used to initiate a dialogue and further actions to improve assessment quality.

Originality/value

The application developed facilitates a cyclical and transparent assessment quality assurance procedure that is continuously available to various stakeholders in quality assurance.

Details

Quality Assurance in Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0968-4883

Keywords

Article
Publication date: 17 November 2022

Ibraheem Saleh Al Koliby, Norazah Mohd Suki and Haim Hilman Abdullah

This study aims to examine the impact of knowledge acquisition and dissemination on the sustainable performance of small- and medium-sized enterprises (SMEs)…

Abstract

Purpose

This study aims to examine the impact of knowledge acquisition and dissemination on the sustainable performance of small- and medium-sized enterprises (SMEs). Additionally, the mediating role of knowledge application in this relationship is investigated.

Design/methodology/approach

Data collected from 428 manufacturing SMEs in Malaysia were analyzed using the partial least squares structural equation modeling approach.

Findings

The results reveal that knowledge acquisition significantly impacts the sustainable performance of manufacturing SMEs, and knowledge application partially mediates this impact. Cutting-edge knowledge from within or outside the organization enables a deeper understanding of information regarding new products/services, a list of competing suppliers, consumer preferences and so on.

Research limitations/implications

This study combined the knowledge-based view theory and the triple bottom line framework into a unified conceptual framework and examined the impact of knowledge acquisition and dissemination on manufacturing SMEs’ sustainable performance as well as the mediating role of knowledge application on manufacturing SMEs’ sustainable performance.

Practical implications

Manufacturing SMEs should emphasize knowledge application in business operations and encourage employees to develop and enhance their knowledge acquisition and dissemination to leverage knowledge in ways that enhance business operations, produce new products and generate new knowledge assets.

Originality/value

This study is unique in that it highlights the partially mediated effects of knowledge application on the linkages between knowledge acquisition and manufacturing SMEs’ sustainable performance and the fully mediated effects of knowledge application on the association between knowledge dissemination and sustainable performance of manufacturing SMEs.

Article
Publication date: 7 November 2022

Wafaa A.H. Ahmed, Bart L. MacCarthy and Horst Treiblmaier

Blockchain is increasingly being considered for applications in operations and supply chain management. However, evidence from practice is still scarce on why, where and…

Abstract

Purpose

Blockchain is increasingly being considered for applications in operations and supply chain management. However, evidence from practice is still scarce on why, where and how organizations seek to apply the technology in the supply chain across different industries. The study develops a comprehensive framework to enhance understanding of the application areas of blockchain technology in the supply chain, as well as organizations' motivations in seeking blockchain solutions and relevant contingency factors influencing applications.

Design/methodology/approach

The authors investigate 50 use cases of blockchain applications in the supply chain, covering six industries. Contingency theory is applied in conducting a qualitative textual and correlation analysis to identify and compare blockchain adoption motivations, application areas and contingency factors across different industries.

Findings

The analysis develops an evidence-based framework that captures ten principal motivations in seeking blockchain solutions, three main blockchain application areas along with important application sub-categories and five clusters of contingency factors that influence blockchain deployment and its uses in different industrial sectors.

Research limitations/implications

The study expands the limited cross-sectoral research on blockchain applications and motivations in the supply chain. Using contingency theory, it presents a comprehensive framework that captures the drivers and factors relating to blockchain adoption in the supply chain in a nomological network. The study lays the foundation for further theoretical perspectives and empirical research to investigate relevant sectoral characteristics and their importance for different types of blockchain application in the supply chain.

Practical implications

The study informs practitioners about potential supply chain application areas that can be enhanced through blockchain technology, taking account of the specific characteristics of their products, business and manufacturing processes, supply network configurations, industry standards, regulations and market demand.

Originality/value

The study is the first to provide cross-sectoral evidence on the relevance of organizations' motivations and numerous contingency factors on blockchain application areas in the supply chain.

Details

International Journal of Operations & Production Management, vol. 42 no. 12
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 15 September 2022

Xiaowei Ju, Guanhua Wang and Yu Fu

From the perspective of social networks and knowledge networks, this study aims to empirically examine an updated four-dimension networking capability (NC) construct and…

Abstract

Purpose

From the perspective of social networks and knowledge networks, this study aims to empirically examine an updated four-dimension networking capability (NC) construct and test the relationships between it and innovation strategies through knowledge application activities in the context of Chinese manufacturing firms.

Design/methodology/approach

Data analysis is conducted on a quantitative survey of 219 manufacturing firms in China with a mixed method of partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis.

Findings

The results indicate that knowledge assimilation application (KAA) and knowledge transformation application (KTA) fully mediate the relationships between NC and ambidextrous innovation strategies. KAA has a stronger association with exploitative innovation (EL) than with exploratory innovation (ER), and KTA has a stronger association with ER than with EL.

Research limitations/implications

The authors develop the conceptualization of NC and examine its role in knowledge application activities within a firm. Further, the authors adopt an alternative perspective to highlight the importance of KAA and KTA in mediating the relationships between NC and exploratory and exploitative innovation strategies.

Practical implications

The findings indicate that firms should build NC based on their knowledge requirements and knowledge network structure. Additionally, managers should possess in-depth insights regarding an effective knowledge application toward different types of external knowledge from partners. More specific, firms are more likely to conduct KAA for a high degree of knowledge relatedness, while for a low degree of knowledge relatedness, firms are more likely to conduct KTA.

Originality/value

The authors provide a novel alternative insight into knowledge application activities. From the perspective of knowledge networks, the authors argue that there are two distinct and parallel activities (i.e. KAA and KTA). The authors empirically examined the mediating roles of KAA and KTA in the NC–ambidextrous innovation strategies relationships as well as enriched the literature on their relationships.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Open Access
Article
Publication date: 22 September 2022

Hassan Saleh Mahdi, Hind Alotaibi and Hind AlFadda

This study aims to examine the effects of using mobile translation applications for translating collocations.

Abstract

Purpose

This study aims to examine the effects of using mobile translation applications for translating collocations.

Design/methodology/approach

The study followed an experimental design where 47 students of English as foreign language in a Saudi university were randomly categorized into two groups. Both the groups were given a translation task consisting of 30 sentences with fixed, medium-strength and weak collocations. The participants in the experimental group (n 23) were asked to use a mobile App (Reverso) to translate the sentences, while the control group (n 24) was allowed to use only paper-based dictionaries. The translations were scored and analyzed to measure if there was any significant difference between the two groups.

Findings

The results indicated that the mobile translation application was more effective in translating fixed and medium-strength collocations than weak collocations, and in translating collocations in both translation directions (i.e. from Arabic into English or vice-versa).

Originality/value

The findings suggest that integrating translation technologies in general and mobile translation applications in particular in translation can enhance the translation process. Students can utilize mobile translation applications to enhance their translation skills, especially for translating collocations.

Details

Saudi Journal of Language Studies, vol. 2 no. 4
Type: Research Article
ISSN: 2634-243X

Keywords

Article
Publication date: 23 September 2022

Rida Afrilyasanti, Yazid Basthomi and Evynurul Laily Zen

This paper aims to evaluate Web-based applications for teaching critical media literacy. It proposes modeling for criteria to evaluate Web-based applications for critical…

Abstract

Purpose

This paper aims to evaluate Web-based applications for teaching critical media literacy. It proposes modeling for criteria to evaluate Web-based applications for critical media literacy learning. The study aims to critically analyze the applications based on their potential for critical media literacy learning (CMLL), learner compatibility, authenticity, beneficial impact, practicability, engagement and support.

Design/methodology/approach

The paper was addressed by the walkthrough method, which provides underpinning analysis of the applications combined with content analysis to gain further deeper insight into users’ applications and application appropriation to accommodate critical media literacy instructions. The applications are organized according to their utilization in each sort of CMLL, namely, media understanding and analysis, and media production.

Findings

The paper describes how to select appropriate applications for critical media literacy instruction. It suggests a list of applications that can help teachers integrate critical media literacy into their classroom instruction, as well as the results of each application’s evaluation. In summary, the results indicated the importance of meticulous selection criteria and evaluations of applications used for critical media literacy integration in teaching.

Research limitations/implications

Because technology and applications are constantly evolving, ongoing research in this area is always required. Furthermore, researchers are encouraged to test the proposed hypotheses further.

Practical implications

The paper discusses the implications for technology selection in teaching, the development of selection criteria and managing the balance between technological advancement and teaching. In a nutshell, this paper practically contribute to shed light on the framework for CMLL application selection and adoption.

Social implications

The paper provides comprehensive guidance for teachers on how to select applications for critical media literacy integration teaching, as well as lists of application evaluations that they can easily use.

Originality/value

This paper fills a gap in the literature by investigating how digital media and technologies can be used in the classroom and how they are chosen based on the needs of teachers and students.

Article
Publication date: 19 August 2022

Anjali More and Dipti Rana

Referred data set produces reliable information about the network flows and common attacks meeting with real-world criteria. Accordingly, this study aims to focus on the…

Abstract

Purpose

Referred data set produces reliable information about the network flows and common attacks meeting with real-world criteria. Accordingly, this study aims to focus on the use of imbalanced intrusion detection benchmark knowledge discovery in database (KDD) data set. KDD data set is most preferably used by many researchers for experimentation and analysis. The proposed algorithm improvised random forest classification with error tuning factors (IRFCETF) deals with experimentation on KDD data set and evaluates the performance of a complete set of network traffic features through IRFCETF.

Design/methodology/approach

In the current era of applications, the attention of researchers is immersed by a diverse number of existing time applications that deals with imbalanced data classification (ImDC). Real-time application areas, artificial intelligence (AI), Industrial Internet of Things (IIoT), etc. are dealing ImDC undergo with diverted classification performance due to skewed data distribution (SkDD). There are numerous application areas that deal with SkDD. Many of the data applications in AI and IIoT face the diverted data classification rate in SkDD. In recent advancements, there is an exponential expansion in the volume of computer network data and related application developments. Intrusion detection is one of the demanding applications of ImDC. The proposed study focusses on imbalanced intrusion benchmark data set, KDD data set and other benchmark data set with the proposed IRFCETF approach. IRFCETF justifies the enriched classification performance on imbalanced data set over the existing approach. The purpose of this work is to review imbalanced data applications in numerous application areas including AI and IIoT and tuning the performance with respect to principal component analysis. This study also focusses on the out-of-bag error performance-tuning factor.

Findings

Experimental results on KDD data set shows that proposed algorithm gives enriched performance. For referred intrusion detection data set, IRFCETF classification accuracy is 99.57% and error rate is 0.43%.

Research limitations/implications

This research work extended for further improvements in classification techniques with multiple correspondence analysis (MCA); hierarchical MCA can be focussed with the use of classification models for wide range of skewed data sets.

Practical implications

The metrics enhancement is measurable and helpful in dealing with intrusion detection systems–related imbalanced applications in current application domains such as security, AI and IIoT digitization. Analytical results show improvised metrics of the proposed approach than other traditional machine learning algorithms. Thus, error-tuning parameter creates a measurable impact on classification accuracy is justified with the proposed IRFCETF.

Social implications

Proposed algorithm is useful in numerous IIoT applications such as health care, machinery automation etc.

Originality/value

This research work addressed classification metric enhancement approach IRFCETF. The proposed method yields a test set categorization for each case with error reduction mechanism.

Details

International Journal of Pervasive Computing and Communications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1742-7371

Keywords

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