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The EC is one of the most important overseas markets for New Zealand companies. Many New Zealand companies, while claiming to be niche marketers, are actually competing in open segments on the basis of cost and price. These firms appear to place little importance on marketing variables such as advertising and promotion, market research and distribution. Post‐1992, New Zealand exporters will face growing competition and all the disadvantages of a small, outside supplier nation.

This paper aims to demonstrate how sustainable development education can be implemented at business schools, despite institutional barriers, through innovative and collaborative relationships with internal and external stakeholders. Businesses are beginning to accept their social responsibility through proactive approaches to maximizing their net social contribution, embracing opportunities and managing risks resulting from their economic, environmental and social impacts. Yet, many business schools are lagging in integration of sustainability into their curriculum, and as a result are not adequately educating future business leaders.

This case study presents the challenges in developing and implementing sustainability education, as well as analyzes the various underlying drivers of these barriers. The paper provides a detailed description of some of the ways one business school has overcome these barriers, and provides generalizable insights that can help other business schools and universities understand how they can engage in the implementation of similar sustainable development programs.

As business educators, we should reevaluate our role and our focus. Through education, interdisciplinary collaboration, research and community and industry engagement, sustainability can become firmly established within the existing value structure of business schools.

While many business schools worldwide are discussing the importance of integrating sustainability into their curricula, and while employers and students are demanding the same, few business schools have genuinely made progress in meeting these demands. This paper presents both the challenges to integrating sustainability and an in-depth study of one business school’s approach to creating unique and innovative solutions to overcome these barriers.

This paper examines some of the problems of day‐to‐day management and control of work passing through a busy translation office, aspects which are common to both translation companies and internal translation departments, such as maintenance of ‘client’ and ‘supplier’ databases, production of printed papers, statistics and control of ‘work in progress’. It then passes on to consider some of the solutions available. One specific solution, which developed over a number of years in close collaboration with Bruce Carroll, a computer consultant, is the Electronic Translations Manager (ETM). ETM is a standalone or network computer program written by specialists for specialists, with the aim of minimising the repetition and routine drudgery of job and data handling. In addition to ‘job’ management, ETM manages the ‘client’ and ‘supplier’ databases, and merges data from all areas to provide instant information on the current and historical status of work These data, when suitably merged, also provide a wealth of statistical reports.

Prompt response times have won CMB General Packaging an order to supply Manders Paints with Polycans for some of its fastest selling lines. Manders' ‘own brand’ Maestro Emulsion, its Trend Budget Emulsion and the Trend Kwik Coat range will all now be available in the lightweight polypropylene container.

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a literature review of the first twenty‐five years of TLA poses some challenges and requires some decisions. The primary organizing principle could be a strict chronology of the published research, the research questions addressed, the automated information retrieval (IR) systems that generated the data, the results gained, or even the researchers themselves. The group of active transaction log analyzers remains fairly small in number, and researchers who use transaction logs tend to use this method more than once, so tracing the development and refinement of individuals' uses of the methodology could provide insight into the progress of the method as a whole. For example, if we examine how researchers like W. David Penniman, John Tolle, Christine Borgman, Ray Larson, and Micheline Hancock‐Beaulieu have modified their own understandings and applications of the method over time, we may get an accurate sense of the development of all applications.

Consumer marketing suggests that greater concern for the environment is impacting purchase behavior. Recent surveys into US pro-environmental (PE) purchase patterns show a considerable gap between consumers’ attitude and actual behavior regarding PE products. What these products have in common is a normative component. This research aims to understand whether perceived consumer effectiveness (PCE) and social desirability bias (SDB) influence consumers’ purchase decisions regarding PE wine products and willingness to pay (WTP).

To assess whether PCE and SDB influence consumer’s actual WTP for PE and conventional wine despite normative beliefs (NBs), two studies with sample sizes of 117 and 124 were conducted in the USA. The first part of each study involved surveying participants as to their NB, SDB, PCE and demographics. The second part of the study measured their actual WTP through participation in an experimental auction.

Consumers with high levels of NBs were significantly more likely to pay higher premiums for PE wines compared to non-PE wines and had higher levels of PCE, suggesting that they believe their purchase behavior makes a difference to the environment. However, this same group is strongly influenced by SDB, indicating that they may “over-report” desirable behaviors. Controlling for PCE and SDB, the significant difference in price for PE wine and non-PE wine was mitigated. Those with lower NBs were just the opposite, less concerned whether their purchase behavior directly impacts the environment, feeling that non-PE wine may be a better value proposition.

The use of an auction method to assess actual behavior may be skewed by the attempt to get a winning bid, and this research was conducted in one particular part of the USA, which limits the generalizability of the results to other parts of the country or world.

The findings from the current research provide important information for wine producers, distributors and retailers, specifically the development of marketing and branding strategies, and as a method for normative product/brand differentiation in a competitive marketplace.

This chapter analyzes the concept of the Center of Government (CoG) and its relevance for the public administration agenda in Latin America. It identifies five key functions of the CoG: strategic management, policy coordination, performance monitoring and improvement, political management, and communications and accountability, and it assesses the region's performance for each of them, citing concrete experiences. The CoG is still an emerging topic for scholars and practitioners in Latin America. Despite the fact that CoGs in Latin America formally recognize most if not all of its five key functions, the region shows a relatively weak performance in practice. Nonetheless, recent innovative experiences show an increased interest in governments to strengthen the CoG and suggest paths that may lead to improved performance.

The CoG may be a relatively new topic in public administration research, but it is not a new phenomenon. It refers to functions that have been performed, and to structures that have existed, for several decades in many countries, including Latin American ones. However, a number of factors have led to an increased relevance of CoG institutions in recent years. The first section of this chapter will attempt to define the concept of “Center of Government”; to enumerate the CoG's main political and technical functions; to describe the typical structures that perform these functions; and to indicate why these institutions play a critical role in current times. Then, Section 2 will discuss how CoG institutions in Latin American countries have been performing their core functions, identifying regional trends and country-level configurations. The political economy of CoG strengthening will also be covered. Section 3 concludes.

The use of intentions to forecast behavior follows from the assumption that intentions are a strong indicator of an individual's actual purchase behavior. Yet most studies found the relationship between intent and actual behavior varies considerably. The purpose of this study was to explore how marketers should combine expressed measures of intention with other available data to forecast the probability of purchase and thus to set pricing decisions.

Through a two‐stage approach, this study measured consumer psychographics and expressed purchase intention to predict actual purchase behavior using an online survey, the Vickrey auction method, and logistic regression.

The results found that individuals' attitudes and intentions are strong predictors of actual behavior. However, of particular interest are lower‐purchase‐intention individuals, who acted in line with their expressed willingness to pay more than individuals with higher purchase intentions.

The study was restricted to the investigation of one product. The model should be tested with different styles of wine products purchased on a regular basis.

Most product positioning research focuses on individuals who express high levels of purchase intention, positive attitudes, and positive values. However, basing a wine product's pricing on a high‐purchase‐intention group may lead to an overpriced product and a lack of follow‐through on the part of consumers.

Results suggest a new method to approach purchase intention using a combination of actual purchase data and survey data.

Focusing on Johannes L. Sadie, a South African economist hired to investigate the economic options of Southern Rhodesia at the time of the Unilateral Declaration of Independence (UDI), this chapter examines the historical, ideological, pedagogical, and international influences of the intersection between economic discourse and racial ideology. Using the example of the Sadie recommendations, this chapter examines how the changing political context informed the state’s approach to the economy. A reading of the context in which Sadie was hired to justify Rhodesia’s UDI and provide legitimacy to its economic policies sheds light onto the Ian Smith regime’s approach to an alternative post-imperial (but not post-settler) state and economy, but it also speaks of the ways in which economic discourse can be deployed for political purposes by authoritarian regimes.