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The study aims to better understand the impact of susceptibility to social influence (normative and informational) on perceived risk and the consequent impacts on attitudes towards counterfeiting and intention to purchase counterfeit brands.

A single cross-sectional descriptive research was employed, and questionnaires were used to collect data from 361 counterfeit buyers. Structural equation modelling (SEM) based on partial least squares (PLS-SEM) was applied to analyse data and test the research hypotheses.

Results showed that normative susceptibility to social influence significantly increased attitudes towards counterfeiting but not purchase intention; its impact on intention was mediated by perceived risk and attitudes. Although information susceptibility to social influence increased purchase intention, it had no significant impact on attitudes and perceived risk.

The current study empirically explores the relationship between susceptibility to social influence and perceived risk in the context of non-deceptive counterfeit consumption, by integrating the foundations of the theory of planned behaviour (TPB) and social cognitive theory (SCT).

This research seeks to analyse the process by which undergraduate students make decisions on social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB) model, as well as to comprehend the influence of social capital (SC) on their SEI.

The sample was obtained from the Faculty of Legal, Economic and Social Sciences of Agdal in Rabat, consisting of third-year students enrolled in a bachelor’s or master’s degree programme. The study involved a total of 300 pupils. The authors used the multivariate analytic method known as partial least squares (PLS) to investigate the correlation between different components of our theoretical framework.

SC has demonstrated indirect influences on the development of intentions in the field of social entrepreneurship (SE). The perceived knowledge of the support network has a substantial impact on behavioural control and subjective norms, but it does not influence attitudes. In contrast, the perceived support from the friends and family network has a substantial impact on all three components of the model.

Despite the study’s extensive coverage of several ideas and their consequences in both the theoretical and practical realms, it is important to acknowledge its inherent limitations. The cross-sectional design and use of a student sample may be perceived as restricting considerations.

This research provides valuable insights that support the investments in education, resources and human endeavours made by governmental entities, universities and the private sector. It also supports the initiatives undertaken by management and business schools, as well as trade associations. When individuals establish an intention to engage in SE, whether they act on it immediately or later on or whether they never act on it at all, there is a good signal that mentorship programmes and training in SE have an influence on the process of transitioning towards taking action.

The purpose of this research is to investigate factors influencing the intention of villagers to use renewable energy. In this regard, by using the modified model of planned behavior, perceived behavioral control factors, perceived usefulness, perceived ease, mental norm and attitude toward energy sources for the intention of villagers to use energy sources. Therefore, the impact of each of these five variables was investigated in the form of research hypotheses.

This research has been done using a quantitative paradigm and a descriptive-correlation method. The statistical population of the study consisted of households (384) living in rural areas of Ilam province. A multistage cluster method was used to select the sample size. The data collection tool was a researcher-made questionnaire that was developed based on the research background and research problem. Face validity of the research tool by professors of Islamic Azad University of Ilam and construct validity and reliability of research tools were confirmed by Cronbach’s alpha coefficient and composite reliability. Data were analyzed statistically using SPSS26 and SmartPLS3 software.

The results showed that the intention to use renewable energies (REs) among the rural peoples of Ilam province is affected by factors such as mental norms, attitude, perceived usefulness and perceived behavioral control and there is a positive and significant relationship between them.

In Iran, there is a lot of potential for usage of RE in rural communities, but compared to fossil fuels, had a small share in the current energy supply (Rezaei et al., 2022). RE technologies have not been sufficiently accepted and used by Iranian rural people (Rezaei and Ghafranfarid, 2018). Se the public acceptance of RE technologies is vital for successful process energy transfer (Huijts et al., 2012), non-acceptance of RE by society is a major obstacle to establishing RE technologies in Iran (Savari and Razmavar, 2022). It is expected that this research will fill the gap in the research literature.

This study aims to expand antecedent roles on social entrepreneurial behavioural intention by integrating both the Three Pillars of Institutions and the Mair Noboa model. The literature lacks in investigating both institutional- and individual-level antecedents to determine social entrepreneurial behavioural intention. This proposed integrated model was developed in which the Mair Noboa's model antecedents mediates the positive relationship between the antecedents of Three Pillars of Institutions and social entrepreneurial intention.

This study uses quantitative research methodologies to answer the research question of the extent that institutional-level antecedents in turn influence individual antecedents and thus determine social entrepreneurial intention. To explore this, a Web-based survey distributed across Bangladesh (n = 412). The confirmation of hypotheses involved using covariance-based structural equation modelling (SEM) for data analysis. The resulting measurement and structural models successfully met all criteria for reliability, model fit, convergent validity and discriminant validity. The hypotheses were subsequently assessed by examining both direct relationships and mediating effects.

The findings demonstrated a significant relationship between the antecedents of the Three Pillars of Institutions and the Mair Noboa model. The results suggest that the Mair Noboa model antecedents can mediate the relationship between the Three Pillars of Institutions and social entrepreneurial intention.

This paper advances the existing knowledge of social entrepreneurial intention, through the novel lens of combined institutional and individual antecedents. This paper fills an important knowledge gap by exploring both institutional- and individual-level antecedents to determine social entrepreneurial intention. This study findings yield fresh theoretical and practical insights into how institutional and individual antecedents jointly influence social entrepreneurial intention.

During the COVID-19 pandemic, the public relied heavily on digital media to stay tuned for the latest update. Media preference could increase risk perceptions, although the influence of diverse media exposure remains unknown. Based on protection motivation theory, this study aims to investigate how digital media exposure diversity and information verification influence vaccination intention.

Analyzing survey data from 837 respondents in China, this study examined the effects of digital media exposure on information verification, including their influences on the threat appraisal, coping appraisal, vaccine misinformation beliefs, subjective norms and trust in vaccines.

Results indicate that diversity of digital media exposure increased threat appraisal (perceived severity) and coping appraisal (response efficacy and self-efficacy), while information verification increased only coping appraisal (response efficacy and self-efficacy). In addition, diversity of digital media exposure decreased vaccine misinformation beliefs. Furthermore, digital media exposure and information verification were linked to vaccination intention via the mediations of response efficacy, subjective norms and trust in vaccines.

This study is the first of its kind to investigate media exposure diversity in the context of vaccination and health crises. Our findings extended the PMT framework by exploring proactive information-related behaviors as antecedents of mediation processes. In addition, we examined misinformation beliefs, social norms and trust as societal influences. Theoretical and practical implications are also discussed.

The purpose of this study is to examine the factors that affect managers’ ethical decision-making in export-oriented readymade garments in Bangladesh.

This is an empirical study based on the quantitative approach undertaking a cross-sectional survey method where a convenience sampling technique was applied. The analysis was done using partial least square structural equation model applying Smart-PLS version 3.0.

This study confirmed that all the components of cognitive appraisal processes, including perceived severity, perceived vulnerability, response efficacy and self-efficacy, have a significant influence on attitude. Attitude, in turn, mediates the relationship between these variables and the behavioural intention of ethical practice, except for perceived vulnerability. Besides, moral obligation is found to mediate the relationship between attitude, self-efficacy and the behavioural intention of ethical decision-making. The study also found that ethical climate and subjective norms have a direct influence on behavioural intention. Furthermore, behavioural intention, ethical climate and self-efficacy are positively related to actual decision-making behaviour. However, this study did not find any direct effect of subjective norms on moral obligation.

The organization should include an emphasis on building ethical culture and setting an ethical code of conduct within the organization to sustain ethical practice within employees. However, the practitioner should work on enhancing self-efficacy to curb unethical practices by individuals.

This research contributes to the management of garments manufacturers by a practical and theoretical understanding of what influences the ethical behavioural decision-making process. Valuable guidelines are provided on the ethical decision-making process in the garments manufacturing companies for future researchers.

The purpose of this study is to explore the complex interplay between technology, personal norms and emotional factors in shaping the sustainable housing choices of millennials in emerging economies. It integrates the model of goal-directed behavior, technology acceptance model and norm activation model, incorporating both self-interest and prosocial motivations. Key adaptations involve replacing perceived behavioral control with financial self-efficacy and substituting hedonic motivation for anticipated positive emotions. Moreover, it introduces location as a practical anchor.

A quantitative, cross-sectional and descriptive research design was used in this study. Data were gathered from a sample of 610 millennial residential real estate investors across Indian smart cities. A multistage stratified sampling technique was used to ensure a representative sample. For data analysis, partial least squares structural equation modeling was used. The analysis focused on hypothesis testing to examine the relationships between the constructs of interest. Bootstrap t-values and effect sizes were used to assess the significance and magnitude of these relationships, respectively.

One of the key findings of this study was the establishment of significant positive relationships between awareness of consequences, ascription of responsibility and personal norms with behavioral intentions. This underscored the importance of personal ethical considerations in shaping intentions. Perceived usefulness and ease of use were found to significantly influence attitudes positively, highlighting the relevance of these factors in forming favorable attitudes toward behaviors. Attitude, subjective norms, financial self-efficacy and location played significant positive roles. However, negative anticipated emotions decreased desire. This illustrated the complex role emotions play in motivational processes. The study also revealed that subjective norms did not significantly contribute to shaping personal norms. This indicated a potential decoupling of societal expectations from personal ethical obligations in the decision-making process.

This study offers actionable insights for both policymakers and real estate developers. For policymakers, the findings highlight the need to craft initiatives that go beyond mere awareness, instead fostering a deep sense of personal responsibility and environmental stewardship among potential homebuyers. For real estate developers, the emphasis on financial self-efficacy and location suggests a strategy shift toward designing sustainable homes that not only meet environmental standards but also align with buyers’ financial confidence and geographic preferences. Together, these strategies can drive a more widespread adoption of sustainable housing, making sustainability a tangible and appealing choice for millennials.

To the best of the authors’ knowledge, this empirical research study was one of the first studies that contributed to the literature by integrating the model of goal-directed behavior, technology acceptance model and norm activation model. This study thus offered a nuanced understanding of the interplay between normative influences, usability perceptions, ethical considerations and emotions in the context of behavioral intentions.

This study empirically investigates whether and how boycott attitudes and subjective norms influence the impact of the perceived behavioral control of boycotts on boycott intention.

To test our hypotheses, we perform a hierarchical linear regression analysis using data from Japanese (n = 500) and South Koreans (n = 571).

Boycott attitudes strengthen the positive effect of perceived behavioral control on boycott intentions for Japanese and South Koreans. Contrary to our assumptions, while the direct impact of perceived behavioral control on boycott intention is not significant, there is a negative moderating effect of subjective norms for Japanese consumers.

We argue that when perceived behavioral control is evident in boycotts, consumers listen more to themselves than to others. Our cross-national analysis of actual boycott campaigns is the first study on boycott research to offer implications for the interaction effects among the three key antecedents of psychological motivation factors in the theory of planned behavior.

Intentions are central to entrepreneurial thinking and thus entrepreneurial action yet we have not explored the different pathways of how intent evolves. How does an easily assessed measure of cognitive style influence how entrepreneurs develop their intentions?

We examine how cognitive style interacts with entrepreneurial intentions testing the model separately with subjects scoring as Intuitives or Analytics on cognitive style, plus nationality and gender as covariates with entrepreneurial intensity as a prospective moderator, using 528 university students from Norway, Russia and Finland.

Cognitive style does moderate the intentions model. For intuitives, country influenced social norms and entrepreneurial intensity proved a moderator. For analytics, neither perceived desirability, country, nor entrepreneurial intensity were significant.

We will replicate these findings in different samples, especially non-WEIRD settings. It will also be useful to test alternate measures of cognitive style and other likely moderators.

We offer diagnostics for educators and ecosystem actors given that our findings suggest intriguing differences in the entrepreneurial mindset.

Understanding multiple pathways exist to entrepreneurial intent and thus action helps policymakers and entrepreneurial champions better able to help nurture entrepreneurs and thus entrepreneurship in their communities.

Cognitive style has dramatic effects on the specification of the formal intentions model arguing for multiple pathways to entrepreneurial intent. For example, two entrepreneurs might arrive at the same intention but through very different processes because they differ in cognitive style.

The sharing economy is changing the way people use products and services, and the success of sharing-based apps like bicycle and automobile sharing has drawn a lot of interest across the world. The purpose of this research is to investigate the factors affecting the consumer's adoption of ride-sharing services.

With this aim, the current study integrates the Technology Acceptance Model (TAM) and Expectancy Confirmation Model (ECM) with a further extension of consumer trust and social norms. Using a survey-based research design, data were collected from 558 respondents using multi-stage convenience sampling on 5 point Likert scale. Confirmatory factor analysis is conducted followed by structural equation modelling using IBM AMOS-22.

The findings of the study report crucial determinants for the consumer's continuance intention and actual use of these services. Perceived usefulness, consumer satisfaction, trust and subjective norms were found positively associated with the continuous intention to use ride-sharing services, whereas perceived ease of use was found to be insignificant. This study also highlights antecedents for the consumer's trust towards these services and found reputation, propensity to trust as a significant contributor whereas structural assurance was found insignificant to establish the trust among the users.

The research on consumer adoption towards ride-sharing services are meagre and this study adds the value to the field by integrating TAM and ECM model with further extension of consumer trust and social norms and empirically test the proposed model.