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Book part
Publication date: 26 October 2018

Bernie Garrett

Abstract

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Empirical Nursing
Type: Book
ISBN: 978-1-78743-814-9

Book part
Publication date: 15 February 2021

George Papageorgiou, Simona Mihai-Yiannaki, Myria Ioannou, Despina Varnava-Marouchou and Stelios Marneros

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital

Abstract

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital, essentially entrepreneurship needs a new digital competence-based learning approach. This chapter proposes a Digital Communications competency profile that every modern entrepreneur should possess. The proposed profile incorporates digital marketing (DM) as it recognises the need for major changes in entrepreneurship educational programmes. The proposal is based on an extensive literature review, which reveals that future demand for competencies goes beyond basic traditional entrepreneurship skills to include digital communication. It is shown that future entrepreneurs should possess advanced communication skills, in DM, which includes social media marketing, digital marketing strategies, search engine optimisation, content marketing and E-mail marketing. These competencies would facilitate customer involvement and open innovation. As a result, via the process of co-creation creative ideas can be transformed into successful products and services. The modern entrepreneurship profile underlines the paramount role of digital communications skills, which should be incorporated in entrepreneurship educational programmes.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Book part
Publication date: 3 November 2014

Mariann Hardey

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers…

Abstract

Purpose

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers have to conceptualise and negotiate digital data, focusing upon ethical and procedural challenges of employing digital methods.

Approach

The chapter draws upon and integrates a broad research literature from sociology, digital media studies, business and marketing, as these have opened up new directions for research design and method. It advocates interdisciplinary approaches to conceptualising what digital data is employing the concept of ‘marketing narratives’ to understand how the new visibilities of consumer data are shaped by related processes of branding and the interactivity of content.

Findings

The chapter shows how the capacities of digital technologies present significant challenges for researchers and organisations that have to be carefully negotiated if the potentials of digital consumer data are to be harnessed. In addition, researchers should pay attention to novel issues of ethical responsibility in the context of the longer-term presence of data records.

Value

The chapter offers a set of guidelines for digital social researchers in negotiating the meanings of visible digital consumer data, the ethical and proprietary issues involved in utilising digital methods.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

Book part
Publication date: 27 June 2023

Nisha Solanki, Rohit Yadav and Mohit Yadav

Social entrepreneurship is an area that has been extensively researched from a variety of angles and across a broad range of academic disciplines. Parallel to this, practitioners…

Abstract

Social entrepreneurship is an area that has been extensively researched from a variety of angles and across a broad range of academic disciplines. Parallel to this, practitioners have applied social entrepreneurship ideas to a variety of industries and at varying degrees of complexity. The purpose of this study is to understand how the social capital of an entrepreneur drives the growth of social enterprises by contributing to the social entrepreneur skills. A systematic assessment of available literature was carried out based on searches of major academic databases (Web of Science, EBSCO and CAPES Portal de Periódicos), with an initial list of 3,106 publications being narrowed down to 472 articles that were subjected to content analysis after being narrowed down. Further, a theoretical proposal and research propositions were developed, highlighting the relationship between social capital and the activities of social entrepreneurs, as well as their relationships with the collective actors and institutions that make up social entrepreneurship in its totality. The conclusion of the chapter is that the interface between social entrepreneurship and social capital is a latent field for research. Further contributions of the chapter are a theoretical model to help researchers consolidate their efforts by identifying three key themes identified by intensive literature: creation of social capital by the social entrepreneur, relationships between institutions and the formation of groups and social capital as a formation of groups. In these words, a future agenda for discussing these topics is outlined for discussion.

Book part
Publication date: 4 February 2011

Abstract

Details

Contributions to Economic Analysis
Type: Book
ISBN: 978-0-85724-721-6

Content available
Book part
Publication date: 17 October 2018

Abstract

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Toward Permeable Boundaries of Organizations?
Type: Book
ISBN: 978-1-78743-829-3

Book part
Publication date: 14 July 2006

Jamie Morgan

The purpose of this paper is to explain how the current “crisis” in the UK pension system arose. I argue that it is a result of a combination of changes in government policy and…

Abstract

The purpose of this paper is to explain how the current “crisis” in the UK pension system arose. I argue that it is a result of a combination of changes in government policy and basic instabilities always inherent in the financial system. Policy changes increased the vulnerability of the pension system to those instabilities. The background to these changes and also the frame of reference in terms of which the “crisis” itself is now phrased is broadly neoliberal. Its theoretical roots are in ideas of the efficiency of free markets. Its policy roots are expressed in a series of similar neoliberal policy tendencies in other capitalist states. I further argue that neoliberal solutions to the pension crisis simply offer more of the very matters that created the problems in the first place. Moreover, the very terms of debate, based in markets, financialisation of saving and individualisation of risk, disguise a more basic debate about providing a living retirement income for all. This is a debate that New Labour is simply not prepared to constructively engage with in any concrete fashion.

Details

The Hidden History of 9-11-2001
Type: Book
ISBN: 978-1-84950-408-9

Book part
Publication date: 14 December 2023

Florian Kragulj, Anna Katharina Grill, Raysa Geaquinto Rocha and Arminda do Paço

Sustainable management requires companies to build up new knowledge to acquire the competencies needed for action. This chapter aims to deliver knowledge about sustainability and…

Abstract

Sustainable management requires companies to build up new knowledge to acquire the competencies needed for action. This chapter aims to deliver knowledge about sustainability and knowledge for sustainability. Firstly, we systematically analyse the sustainability literature in the social sciences through a bibliographic analysis and topic modelling using VOSviewer and Mallet software. We outline research directions, themes and critical contributions for each research cluster identified. Additionally, we categorise over 30 definitions of sustainability identified by Meuer, Koelbel, and Hoffmann (2020). Secondly, we enumerate knowledge types needed for effective sustainability transitions of organisations. We trace typologies of sustainable business models and their distinct evaluations of sustainability. In this chapter, we argue that integrating the triad of social, ecological and economic goals is central for sustainability attempts as well as long-term thinking. Therefore, our research offers a comprehensive overview of sustainability in the social sciences supporting researchers and practitioners to navigate this miscellaneous and scattered field. Accordingly, our study is precious to young scholars researching sustainability who want to use the term in an informed and meaningful way.

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Innovation, Social Responsibility and Sustainability
Type: Book
ISBN: 978-1-83797-462-7

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Book part
Publication date: 19 January 2023

Sunaina Gowan

Abstract

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The Ethnically Diverse Workplace: Experience of Immigrant Indian Professionals in Australia
Type: Book
ISBN: 978-1-80382-053-8

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