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The purpose of this study is to determine how sonic logo’s acoustic features (intensity, pitch and pace) based on melodic tunes with no voice orient the response of consumers, attract attention, elicit levels of pleasantness and calmness and transmit brand personality traits.

A within-subject experimental factorial design is applied to measure emotional arousal (indexed as electrodermal activity) and enhancement on perceptual processing (indexed as heart rate), as well as self-reported factors, namely, calmness/excitement, pleasantness and brand personality scales.

Results show a significant increase on electrodermal activity associated with fast-paced sonic logos and a decrease in heart rate in slow-paced long sonic logos. Also, fade-up, pitch-ascending fast sonic logos are defined as more exciting and descending-pitch sonic logos as more pleasant.

The use of sonic logos with no voice does limit its implications. Besides, the use of three variables simultaneously with 18 versions of sonic logos in a laboratory setting may have driven participants to fatigue; hence, findings should be cautiously applied.

First, sonic logos are best processed in a fade-up form. Second, fast pace is recommended to orient response, whereas slow pace is recommended to transmit calmness. Practitioners may opt for fast-paced sonic logos if the design is new or played in a noisy environment and opt for slow-paced sonic logos in already highly recognized sound designs.

To the best of authors’ knowledge, this study is the first to combine psychophysiological measures and self-reported scales in a laboratory experiment on how sonic logo’s acoustic features orient response, transmit emotions and personality traits.

This chapter focuses on the use of outcome-based performance management systems within public administration. It reports two qualitative case studies from respectively the Danish Tax and Customs Administration and the Swedish Tax Agency. Both of these administrations use outcome-based performance management systems to steer subsets of their administrative work. The chapter shows that the systems respond to broader demands for accounting for outcomes, yet, the systems also operate in very different ways. The Danish case shows a quantitative system which measures on a daily basis, the Swedish case shows a qualitative system which measures on a four to five-year basis. What is striking about both cases is that they balance meeting the demands for accounting for diffuse outcomes, with developing measurements that ‘fit’ local contingent concerns. While much of the current research on performance management systems in public administration is critical and stresses the downsides of such systems, this chapter shows that these systems should not always be assumed to be connected to gaming, strategic behaviour and/or reductionism. Instead, the performance management systems can be seen as attempts to reconcile and make ends meet in ‘post-bureaucratic’ organisations that are increasingly expected to account for rather diffuse and abstract outcomes and expected at the same time to steer and prioritise daily administrative work.

The process of commercialization of art is often referred to as “monetization,” denoting the use of art as an investment class. I discuss the reverse mechanism, defined as “Monet-ization,” where investment is overlaid with artistic value, and unproven art is imbued with aesthetic qualities. This mechanism is derived from a historical overview of key periods in the history of art, such as the flourishing of new genres in early 17th century Dutch art and the rise of Modern art in the early 20th century. An analysis of original data on the leading art collectors in the world in the period 1990–2015 highlights the tendency for collectors with an “investor” profile and eclectic taste to buy contemporary art. Combining artworks from diverse periods and styles, eclectic personal collections contribute to the conversion of economic into aesthetic value by way of spill-overs across genres and to the attribution by association of “old” value to “new” art. The “Monet-ization” process helps elucidate how paradigm shifts occur in the art world and how innovation survives under conditions of insufficient demand.

Despite all recent changes in families, and maybe because of them, the birth of a child remains an event of intense expectation, investment, and symbolic meaning. In this chapter, we offer a simultaneously new, innovative, and contemporary perspective on the social construction of the family through the lens of family rituals, specifically directed to the postnatal hospital visit following the birth of a child. The raw data were collected through episodic interviews carried out to Portuguese middle-class men and women. A qualitative content analysis of their detailed descriptions was then conducted making use of software NVivo (©QSR International). The sociological perspective we used allows us to conclude that the moment of the birth of a child is a quintessential time–space for the social construction of the family. Around the baby, for the task of rocking the cradle, men and women join and take on their old and new roles. While the postnatal hospital visit allows the presentation of the newborn family member for the extended family and friends, it strongly underlies the strategies and senses of belonging to one particular family, thereby serving the purpose of its social construction.

The purpose of this paper is to outline the current state of political and administrative ethnography in political science and public administration before suggesting that focus groups are a useful tool in the study of governing elites. They provide an alternative way of “being there” when the rules about secrecy and access prevent participant observation. Briefly, it describes the job of Prime Ministers’ Chiefs of Staff before explaining the research design, the preparations for the focus group sessions, and the strategies used to manage the dynamics of a diverse group that included former political enemies and factional rivals.

It outlines the approach to analysis and interpretation before reviewing the strengths and weaknesses of focus groups for research into political and administrative elites.

It concludes that focus groups are a valuable tool for making tacit knowledge explicit, especially when all participants work in a shared governmental tradition.

It is the first project to use focus groups to study the political elites of Westminster systems, let alone Australian government.

Discusses collection building of contemporary German belles‐lettres and introduces 20 contemporary German‐language writers of the younger generation, presenting their bio‐bibliographies. Librarians who are not already collecting these authors might consider expanding their German literature collections by adding some of the works listed.

Independent European Lubricant Manufacturers' Jubilee Meeting Triggers the Last Lap to 1992

A slight acquaintance with the writings of Walker Percy probably would not lead someone to link his thought to the world of business. Indeed this Catholic existentialist might seem as far from the market place as possible. Nor would Percy's life immediately suggest that this Southern doctor turned writer was either interested in the world of business or had anything of significance to say to those who labor in the business vineyard. It would seem that Percy never had a regular job that enabled him to support himself, his wife, and their two daughters. Can someone so distant from and perhaps disinterested in the world of commerce have anything important to say to those who labor daily as business people? Indeed he can, perhaps precisely because, in his life, circumstances distanced him from the world of commerce and gave him the leisure time to reflect on just what is and what is not important in life.