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Article
Publication date: 2 February 2010

David Pearce Snyder

956

Abstract

Details

On the Horizon, vol. 18 no. 1
Type: Research Article
ISSN: 1074-8121

Article
Publication date: 1 May 1996

Saviour L.S. Nwachukwu

As women's understanding of work‐place discrimination evolved, their attention shifted from the problem of equal pay for equal work to the issue of comparable pay. This shift was…

Abstract

As women's understanding of work‐place discrimination evolved, their attention shifted from the problem of equal pay for equal work to the issue of comparable pay. This shift was premised on the realisation that even though the Equal Pay Act of 1963 was correcting pay inequities in substantially equivalent jobs held by both men and women, most female‐dominated jobs had no equivalent male comparisons and thus, were outside the scope of the Equal Pay Act. Mahoney (1983) defines Comparable Worth as “comparable pay for jobs of comparable worth.” (p.14). At the core of this definition is the contention that differences in pay that are disproportionate to differences in the worth of jobs amount to wage discrimination.

Details

Equal Opportunities International, vol. 15 no. 5
Type: Research Article
ISSN: 0261-0159

Article
Publication date: 2 February 2010

Paul Schumann

The purpose of this paper is to: give a brief history of the development of complexity science for people unfamiliar with the details of complexity science; describe the different

Abstract

Purpose

The purpose of this paper is to: give a brief history of the development of complexity science for people unfamiliar with the details of complexity science; describe the different types of complexity; discuss examples of the types of complexity, and introduce some ideas about how complexity could be introduced into education.

Design/methodology/approach

This paper summarizes other work in the field of complexity science, and organizes the results in a new way with the intent of making a difficult subject easier for the reader to understand.

Findings

Two different types of complexity are described – organized and unorganized. The focus of the paper is on organized complexity of which three categories are described – complicated, chaotic and critical. Examples, descriptions and characteristics of each category are given.

Practical implications

Suggestions are given as to how this transformational science could be integrated into education.

Originality/value

The paper summarizes other work in the field of complexity science, and organizes the results in a new way with the intent of making a difficult subject easier for the reader to understand.

Details

On the Horizon, vol. 18 no. 1
Type: Research Article
ISSN: 1074-8121

Keywords

Book part
Publication date: 29 August 2018

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and…

Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

Keywords

Article
Publication date: 21 March 2019

Paula Arbouw, Paul W. Ballantine and Lucie K. Ozanne

The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper…

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Abstract

Purpose

The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper examines consumer responses to ad–brand incongruity and tests whether two-sided messages yield greater acceptance of incongruence.

Design/methodology/approach

In total, 528 responses were collected via an online experiment using a 3×2 between-subjects factorial design which manipulated three levels of perceived ad–brand congruence (congruent, moderately incongruent and extremely incongruent) and two levels of message sidedness (one- and two-sided).

Findings

Results indicate that brand managers have to be careful not to create ad–brand incongruence after adopting new brand values and should avoid two-sided messages during this period.

Originality/value

This paper tests the use of two-sided messages as resolution hints for ad–brand incongruence and furthers the corporate branding literature incorporating sustainability.

Details

Marketing Intelligence & Planning, vol. 37 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Abstract

Details

Information Services for Innovative Organizations
Type: Book
ISBN: 978-0-12465-030-5

Article
Publication date: 10 August 2021

Paul Rohde and Gunnar Mau

This study aims to examine the ability of the social influence heuristics framework to capture skillful and creative social media influencer (SMI) marketing in long-form video…

7448

Abstract

Purpose

This study aims to examine the ability of the social influence heuristics framework to capture skillful and creative social media influencer (SMI) marketing in long-form video content on YouTube for influencer-owned brands and products.

Design/methodology/approach

The theoretical lens was a framework of seven evidence-based social influence heuristics (reciprocity, social proof, consistency, scarcity, liking, authority and unity). For the methodological lens, a qualitative case study approach was applied to a purposeful sample of 6 SMIs and 15 videos on YouTube.

Findings

The evidence shows that self-promotional influencer marketing in long-form video content is relatable to all seven heuristics and shows signs of high elaboration, innovativeness and skillfulness.

Research limitations/implications

The study reveals that a heuristic-based account of self-promotional influencer marketing in long-form video content can greatly contribute to the understanding of how various well-established marketing concepts (e.g. source attractivity) might be expressed in real-world communications and behaviors. Based on this improved, in-depth understanding, current research efforts, such as experimental studies using one video with a more or less arbitrary influencer and pre-post measure, are advised to explore research questions via designs that account for the observed subtle and complex nature of real-world influencer marketing in long-form video content.

Practical implications

This structured account of skillful and creative marketing can be used as educational and instructive material for influencer marketing practitioners to enhance their creativity, for consumers to increase their marketing literacy and for policymakers to rethink policies for influencer marketing.

Originality/value

Prior research has created a body of knowledge on influencer marketing. However, a conceptual disconnect has hampered the advancement of the field. The social influence heuristics framework is a highly functional conceptual bridge that links the qualitative and quantitative evidence and will advance the understanding of influencer marketing more effectively.

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

Article
Publication date: 19 June 2007

Juan A. Morente, Jorge A. Portí, Cedric Blanchard, Bruno P. Besser, Herbert I.M. Lichtenegger, Alfonso Salinas, Enrique A. Navarro and Gregorio J. Molina‐Cuberos

Two transmission line meshes to simulate electromagnetic waves in the Earth's atmosphere are developed, one with the link transmission lines connected in parallel and the other…

Abstract

Purpose

Two transmission line meshes to simulate electromagnetic waves in the Earth's atmosphere are developed, one with the link transmission lines connected in parallel and the other with connections in series.

Design/methodology/approach

The equations describing propagation of waves through these parallel or series meshes are equivalent to the Maxwell equations for TEr or TMr modes in a spherical cavity with lossy dielectric material between the external conducting surfaces, respectively.

Findings

The transmission line meshes are used for a numerical study of the natural electromagnetic noise due to lightning discharges in the Earth‐ionosphere cavity.

Originality/value

The numerical algorithm finds values for Schumann resonances very close to the experimental ones, which allows us to affirm that this methodology is a valid numerical tool for predicting these resonances on other planets or moons as well.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 26 no. 3
Type: Research Article
ISSN: 0332-1649

Keywords

Book part
Publication date: 9 April 2019

Barrie Gunter

Abstract

Details

Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

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