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Gendering a product or brand means associating its image with a sex role stereotype in the minds of consumers. Examines, using research, the requirements and prohibitions of contemporary masculine and feminine sex roles and the kinds of consumers who do and do not adhere to them. Provides ten specific recommendations for choosing a product or brand gendering strategy, based on target market demographics and the tendency for different groups to prefer gendered products or brands over those that are ungendered.

The marketer’s principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand. Outlines six strategies for building that relationship: linking the brand to a particular need; associating it with a pleasant mood; appealing to subconscious motives; conditioning buyers to prefer the brand through reward; penetrating perceptual and cognitive barriers to create preference; and providing attractive models for buyers to emulate. The choice of an individual strategy or combination depends mainly on the nature of the branded product or service. The success of the strategy depends heavily on the marketer’s understanding of the preference building and bonding process.

'hospitalité, c'est‐à‐dire les rapports perçus comme agréables par le client ainsi que l'atmosphère l'environnant, est un élément indispensable à l'ensemble du produit touristique pour la satisfaction définitive du client. Pour atteindre cette dernière, les exigences et espérances du client doivent tre posées au centre des réflexions et stratégies entreprises.

As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of modern polling began with the use of scientific sampling in the mid‐1930s and has progressed vastly beyond the initial techniques and purposes of the early practitioners such as George Gallup, Elmo Roper, and Archibald Crossley. In today's environment, the computer is an integral part of most commercial survey work, as are the efforts by academic and nonprofit enterprises. It should be noted that the distinction between the use of the words “poll” and “survey” is somewhat arbitrary, with the mass media seeming to prefer “polling,” and with academia selecting “survey research.” However, searching online systems will yield differing results, hence this author's inclusion of both terms in the title of this article.

Data from a 1989 survey of over 600 middle‐level managers in a large Canadian corporation were analysed to examine the characteristics of jobs held by career‐family and career‐primary men and women. Hypotheses were developed based on human capital theory, statistical discrimination theory, and gender role congruence theory. Examining career outcomes suggested that participation in household labour had a significantly more negative association with men's hierarchical level than with women's. Implications for theory and suggestions for research are discussed.

Over the past fifty years, public opinion polls have assumed an increasingly important role in daily life. Quite possibly every person living in America has at one time or another been affected by polls. In fact, few aspects of our lives remain untouched by polls—from the television programs we watch, to the choice of candidates for public office, to national political issues, to the products we buy. Polling has become widely known through frequent use by television and the mass market print media.

Examines several approaches to measuring consumers′ emotional response to brands. Describes projective techniques, fantasy and personification, story completion, usage scenarios, role playing and deprivation questioning. Concludes that qualitative research is a productive way of gaining knowledge of the whys of consumer behaviour, or share of heart, when such knowledge is essential to marketing managers.

This study examines the financing methods used by corporations to acquire real estate for their operations. It also examines the opinion of managers about the factors that they consider in choosing financing methods. The data were provided by a survey questionnaire that was sent to members of the International Association of Corporate Real Estate Executives. It was found that companies rely on internal financing (operating cash flows) and external financing such as long‐term leasing, joint ventures, property mortgages and sale/leaseback arrangements. The top‐ranked methods of finance include operating cash flows, property mortgages, leasing and sales/leasebacks. Use of real estate investment trusts, collateralised mortgage obligations and mortgage‐backed securities were the lowest‐ranked forms of financing. Managers tend to look at tax advantages of debt and availability of cash flows in deciding which financing methods to use, rather than theoretical corporate finance factors such as bankruptcy cost. There were significant differences in opinion by industry and by company size regarding the use of cash flows and the impact of debt financing on common stock prices.

Although reputation is important to career success, little is known about how individuals develop their personal reputation at work. This study seeks to investigate the role of work relationship quality and citizenship behavior as partial mediators of the political skill‐personal reputation relationship.

In total, 145 triads from a manufacturer in the Midwestern USA provided data for the study. Employees rated their political skill and citizenship behavior, supervisors rated their relationship quality, and coworkers rated the employees' personal reputation. Based on the complementary theories of signaling and social exchange, the relationships between the constructs were analyzed with structural equation modeling.

Political skill demonstrated both direct and indirect effects on the development of personal reputation. In particular, work relationship quality and citizenship behavior partially mediated the relationship between political skill and personal reputation.

Personal reputation was evaluated by a randomly selected coworker, but a collection of perceptions would be helpful.

Political skill training and/or mentoring relationships may help individuals manage their personal reputation at work, thus benefiting their careers.

This study focused on personal reputation in a work environment. However, the results also may be useful to individuals in different types of organizations.

This is one of the first studies to investigate how individuals develop their personal reputation at work. Unlike previous research that used self‐evaluations of personal reputation, this study used peer evaluations, which is more appropriate for the construct.