Public Opinion Polls: A Guide to Accessing the Literature
Abstract
Over the past fifty years, public opinion polls have assumed an increasingly important role in daily life. Quite possibly every person living in America has at one time or another been affected by polls. In fact, few aspects of our lives remain untouched by polls—from the television programs we watch, to the choice of candidates for public office, to national political issues, to the products we buy. Polling has become widely known through frequent use by television and the mass market print media.
Citation
Walden, G.R. (1988), "Public Opinion Polls: A Guide to Accessing the Literature", Reference Services Review, Vol. 16 No. 4, pp. 65-74. https://doi.org/10.1108/eb049039
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited