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The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology. Contrary to a research paper or systematic literature review, the purpose of this critical reflection paper is to discuss TAM's relevance and limitations in hospitality and tourism research.

This paper uses a critical reflective approach, enabling a comprehensive review and synthesis of recent academic literature on TAM. The critical evaluation encompasses its historical trajectory, evolutionary growth, identified limitations and, more specifically, its relevance in the context of hospitality and tourism research.

TAM's limitations within the hospitality and tourism context revolve around its individual-centric perspective, limited scope, static nature, cultural applicability and reliance on self-reported measures.

To optimize TAM's efficacy, the authors propose several strategic recommendations. These include embedding TAM within the specific context of the industry, delving into TAM-driven artificial intelligence adoption, integrating industry-specific factors, acknowledging cultural nuances and using comprehensive research methods, such as mixed methods approach. It is imperative for researchers to critically assess TAM's suitability for their studies and be open to exploring alternative models or methods that can adeptly navigate the distinctive dynamics of the industry.

This critical reflection paper prompts a profound exploration of technology adoption within the dynamic hospitality and tourism sector, makes insightful inquiries into TAM's future potential and presents recommendations.

The purpose of this study is to design a radio altimeter antenna whose production process is facilitated and can work with multiple-input multiple-output (MIMO) properties to provide space gain on the aircraft.

To create an easy-to-produce MIMO, a two-storied structure consisting of a reflector and a top antenna was designed. The dimensions of the reflector were prevented to get smaller to supply easy production. The unit cell nearly with the same dimensions of a lower frequency was protected through the original cell design. The co-planar structure with the use of a via connection was modified and a structure was achieved with no need to via for easy production, too. Finally, the antennas were placed side by side and the distance between them was optimized to achieve a MIMO operation.

As a result, an easy-to-produce, compact and successful radio altimeter antenna was obtained with high antenna parameters such as 10.14 dBi gain and 10.55 dBi directivity, and the conical pattern along with proper MIMO features, through original reflector surface and top antenna system.

Since radio altimeter antennas require high radiation properties, the microstrip antenna structure is generally used in literature. This paper contributes by presenting the radio altimeter application with antenna-reflective structure participation. The technical solutions were developed during the design, focusing on an easy manufacturing process for both the reflective surface and the upper antenna. Also, the combination of International Telecommunication Union’s recommended features that require high antenna properties was achieved, which is challenging to reach. In addition, by operating the antenna as a successful MIMO, two goals of easy production and space gain on aircraft have been attained at the same time.