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The case’s resolution will inspire students to engage in critical analysis of the hurdles encountered by Madhubani Paints amid the pandemic. It will prompt them to dissect cause-and-effect chains stemming from decisions made during this period, fostering a mindset of critical thinking and problem-solving. Additionally, it aims to cultivate a profound comprehension of the Indian entrepreneurial landscape, highlighting the pivotal role of micro-enterprises and women entrepreneurship. Furthermore, it will task students with brainstorming inventive solutions to the specific challenges faced by Madhubani Paints, particularly focusing on differentiation strategies and enhancing customer engagement in the online marketplace. The case highlights the strategic utilization of digital avenues for business expansion, showcasing how Madhubani Paints not only persevered through a challenging pandemic but excelled, securing 35% of its revenue through digital channels.

Madhubani Paints was a micro-enterprise in the small town of Darbhanga (India) that traded hand-painted products. The protagonist had a strong interest in Madhubani painting, and her enthusiasm led her to establish her own micro-enterprise. This case study highlights the protagonist’s journey towards entrepreneurship and what were the challenges faced during the COVID-19 pandemic. Additionally, the case study showcases how micro-enterprises leverage digital technologies to improve their business performance. Through this case study, students will be able to learn what the contribution of an entrepreneur is to the development of our society and will understand the fundamental concept of marketing and entrepreneurship.

The case study can be used in management for the course of marketing and entrepreneurship and is appropriate for post-graduate students. Discussion would be the most appropriate method for teaching this case study. The students would need to understand the concept of marketing mix, segmentation and targeting and the basics of marketing strategy to ensure effective learning.

Teaching notes are available for educators only.

CSS3: Entrepreneurship.

Although many health and safety (H&S) studies have widely examined safety risk perception in the construction industry, few studies have explored how this perception influences site workers' risk-taking behaviours during construction. This study aims to examine how construction site workers perceive and judge safety risks in risk-taking behaviours of site workers for intervention safety policy framework that may encourage safe work.

The study employed Pictorial-based Q-Methodology, which documented 63 picture scenarios of risk-taking behaviours from building sites and submitted them for validation from H&S inspectors. In total, 33 pictures emerged as having great potential to cause harm. After using these 33 pictures to elicit data from randomised site workers, the study used Frequency Tabulation, Relative Importance Index (RII) and Kruskal–Wallis Test to analyse the collected data. To fully explain the analysed data for deeper understanding, the study conducted Focus Group Discussions (FGDs) with these site workers to share the thoughts of site workers on these pictures.

Two distinctive pictures emerged from these analyses: one showing risk-taking behaviour likely to contract internal and skin disease and the other likely to fall from height. One of the implications is that construction site workers are unfamiliar with the dangerous contaminants in the materials the site workers use to work, which can potentially harm the site workers' skin and internal organs. Hence, site workers continue engaging in risk-taking behaviours. The other is that site workers are aware of and can mention catastrophic physical injuries attached to site workers' jobs. However, site workers continue engaging in risk-taking behaviours because of site workers' safety plights and rely on the favour and mercies of a supreme being as coping strategies to escape from these physical injuries.

This study is original in that the study uses picture scenarios of risk-taking behaviours to amass an empirical-based understanding of how site workers perceive and respond to H&S risks during construction. This piece of evidence is missing in the numerous research studies in this area. Again, the findings contribute to the state-of-the-art literature regarding risk-taking behaviours on construction sites.

Graduate architect plays an important role in contract implementation management when handling building construction projects. Graduate architects had been authorized to manage the projects in construction industry due to limited architects in the country. The capability of graduate architect when manage project is critical in reducing performance barriers encountered. The aim of this paper is to identify critical factors that affect graduate architect's performance during project implementation.

An explorative study was undertaken to provide an insight into actual experiences of graduate architects in contract implementation management. The data were collected through face-to-face semi-structured interviews providing case studies on contract implementation management on housing projects in Malaysia and observation of the actual on-going projects.

The five most crucial factors affected graduate architects' performance related to lack of training in project documentation, failed to obtain professional and peer support in quality and assessment, isolate in role during project coordination, lack of education support in design process and unaware of legal aspects which delayed response to contractor.

This research focuses only on seven housing projects and semi-structured interviews with twenty graduate architects who in charge of those projects. As such, the resulting factors that affect graduate architect's performance are limited and are constrained only to the construction industry in Malaysia.

This research examined the factors affecting graduate architect's performance which is a timely study, as the increasing number of population and developments will provide ample opportunities for them to perform.

The outcome of the study is expected to facilitate graduate architects to devise proactive risk mitigation measures to reduce impact of these factors and improve project delivery.

The purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge economic loses to the firm investing in research and development activities. Firms are in need of trusted, immutable and verifiable means of storing information which cannot be used by others, even if publically available without their consent. Non-fungible tokens (NFTs) appear to be one such solution to this problem that has recently attracted a lot of investor interest. Using NFTs the information is tokenized and is stored in a secure manner.

Through this scoping review, the authors investigate the influence of NFTs towards the innovation management from the dual aspects of management and information systems. This scoping review is underpinned by the five-stage framework by Arksey and O’Malley. The five stages of Arksey and O’Malley’s framework were used in this analysis to classify the literature through five stages of identifying the initial research questions; locating relevant studies; study selection; charting the data; and compiling, summarizing and reporting the results.

This study suggests that NFTs on the blockchain have significant potential to revolutionize innovation management and information systems. Theoretical frameworks used in investigating the role of digital tokens in blockchain management are mainly based on contracts, diversity theory, portfolio theory and faking likelihood theory. The study reveals gaps in the literature, particularly in the under-researched areas of behavioural psychology and social psychology theories. The appropriate regulation and regulation authority for different types of digital tokens are required. The study also presents archetypes that represent patterns in the current landscape of blockchain tokens, which have significant potential for future research and practical applications.

This study is unique in its approach to assessing the future of NFTs in the field of innovation and information management. While many existing reviews have focused on describing the progress and development of NFTs in the past, this study takes a forward-looking perspective and projects the future potential of NFTs. This innovative approach allows for a deeper understanding of the potential impact of NFTs in various fields such as entrepreneurship, innovation management and tokenomics. Therefore, this study contributes to the literature on NFTs by providing insights and recommendations for future research and practical applications.

This study aims to delve into the effectiveness of applying traditional and more advanced digital means to document elements of cultural heritage, in this case large-format cartography. Application of multimethod digitalisation to a school map of the American continent dating to the early part of the 20th century has served to address specific issues, notably its multilayers consisting of paper, inks and a protective varnish on a textile medium. Its large format is likewise an obstacle to its digital capture.

The method applied here resorted to three registration systems: single-shot photography, panoramic photography and photogrammetry. The first two widely serve to capture works of large-format, whereas the third is commonly used to record volumetric assets. A variety of parameters were applied, notably different focal lengths, capture methods and processing software. The images obtained in each case were subjected to qualitative and quantitative comparisons so as to analyse their differences in terms of resolution and accuracy when compared to the map's real measurements, key criteria when duplicating cartographic documents.

Although the final products gleaned from the digital photographs, panoramic photographs and photogrammetry fulfil the basic functions required to record documents housed in archives, libraries, museums and other cultural institutions, this study highlights new advances and complementary functions stemming from certain of these techniques.

Digitalisation is a tool that serves to register, preserve, disseminate and analyse cultural heritage. However, some of the available techniques have rarely been applied specifically to graphic and documentary artefacts. It is for this reason that this study intends to demonstrate their utility in the detailed study of this heritage typology. Moreover, optimising the school map into a digital form favours its dissemination and remote consultation while simultaneously minimising direct manipulation, hence improving its long-term preservation.

The purpose of this study is to identify and assess the factors that influence the work performance of employees in the service sector of Mauritius during the post-COVID-19 period. Factors like emotional labour, burnout, job satisfaction and psychological health of employees have been identified as those potential factors influencing the work performance of employees.

This study adopts the survey-based approach for data collection. Employees from the service sector were targeted, that is, those who have direct contact with the customers. A response rate of 197 was recorded. The partial least square structural equation modelling has been used to run the data analysis.

Ten hypotheses were proposed, and four hypotheses were accepted. Job satisfaction appears to positively influence the work performance of employees in the service sector. Emotional labour, burnout and psychological health of employees appeared not to significantly affect the work performance of employees.

From a practical perspective, the author recommends that employers need to provide more support in terms of employee counselling, more job rotation for the employees to avoid burnout. Other support mechanisms as a supportive supervisor/manager where the employees can voice their concerns. It is also recommended that employers should have a more humane way to handle their human resources despite they are having the pressure to maximise profits. Employers need to understand that commercialisation of emotions demand a lot of emotional pressure on the employees and job re-design might be a solution to provide employees with more autonomy in the workplace. The level of flexibility also needs to be reviewed and employees should be more trusted.

This study acknowledges that a lot of research has been done in identifying and assessing factors that significantly impact employees’ work performance. Nevertheless, this study brings together two theories, namely, the social exchange theory and the psychological contract theory to better understand the relationship between the variables. This study also brings a methodological contribution with second-order factor analysis of factors like emotional labour and burnout which enabled better assessment and understanding of the factors and their effect on work performance. Some practical recommendations have also been made.

The main objectives of this study are to (1) develop and test a cost contingency learning model that can generalize initially estimated contingency amounts by analyzing back the multiple project changes experienced and (2) uncover the hidden link of the learning networks using a curve-fitting technique for the post-construction evaluation of cost contingency amounts to cover cost risk for future projects.

Based on a total of 1,434 datapoints collected from DBB and DB transportation projects, a post-construction cost contingency learning model was developed using feedforward neural networks (FNNs). The developed model generalizes cost contingencies under two different project delivery methods (i.e. DBB and DB). The learning outputs of generalized contingency amounts were curve-fitted with the post-construction schedule and cost information, specifically aiming at uncovering the hidden link of the FNNs. Two different bridge projects completed under DBB and DB were employed as illustrative examples to demonstrate how the proposed modeling framework could be implemented.

With zero or negative values of change growth experienced, it was concluded that cost contingencies were overallocated at the contract stage. On the other hand, with positive values of change growth experienced, it was evaluated that set cost contingencies were insufficient from the post-construction standpoint. Taken together, this study proposed a tangible post-construction evaluation technique that can produce not only the plausible ranges of cost contingencies but also the exact amounts of contingency under DBB and DB contracts.

As the first of its kind, the proposed modeling framework provides agency engineers and decision-makers with tangible assessments of cost contingency coupled with experienced risks at the post-construction stage. Use of the proposed model will help them evaluate the allocation of appropriate contingency amounts. If an agency allocates a cost contingency benchmarked from similar projects on aspects of the base estimate and experienced risks, a set contingency can be defended more reliably. The main findings of this study contribute to post-construction cost contingency verification, enabling agency engineers and decision-makers to systematically evaluate set cost contingencies during the post-construction assessment stage and achieving further any enhanced level of confidence for future cost contingency plans.

Awarding contracts based solely on the lowest price is unsuitable for every project. Consequently, most procurement systems in developed countries have progressed to the multicriteria selection practices (MSPs) for tender evaluation. MSPs consider a range of quality measures, such as completion time, life cycle cost, functional characteristics, environmental impact and innovation, alongside bid price. This study examines the prevailing MSPs in Sri Lankan public tender evaluations to enhance the effectiveness of the local tender evaluation process.

A desk study approach was employed to collect bidding documents, resulting in the identification of 66 documents. A systematic screening process was then applied to identify those bidding documents that incorporated MSPs. Subsequently, content analysis was conducted to determine the common features of the functions used in MSPs.

The study identified six primary functions related to MSPs incorporated in the bidding documents to procure building and substation projects. Three functions follow the price-to-quality method, while the remaining three follow the quality-to-price method. Among these identified functions, four functions employ objective evaluation criteria, such as thickness, capacity and operational loss. The other two functions utilize subjective evaluation criteria, such as the project’s design and technical specifications. Contract awarding will be based on either the highest score or the lowest bid, depending on the function type.

This study’s originality lies in exploring MSPs in the Sri Lankan public tender evaluation process and in disclosing their characteristics to promote the MSPs in Sri Lanka and developing countries.

This study aims to investigate ground-related design deficiencies as potential avenues of avoidable cost overruns, discernible from the geotechnical practices of highway agencies in the Niger Delta region of Nigeria.

The study deploys an interpretivist qualitative methodology to provide a detailed descriptive analysis of the design-related geotechnical practices of highway agencies during the pre-contract phase of highway projects. Semi-structured interviews were conducted with in-house professionals, consultants and contractors affiliated with the three highway agencies in the Niger Delta and thematically analysed to identify significant deviations from geotechnical best practices.

The study outcome shows that during the pre-contract phase, a chain of design-related geotechnical shortcomings has plagued highway projects executed in the Niger Delta. This view of practice uncovered in this study demonstrates a culture of significant deviation from best practice recommendations, which could plausibly contribute to the history of significant project cost overruns recorded in the region.

The study qualitatively spotlights gaps in the practice of highway agencies and reinforces the need for a re-orientation of the attitude to risk management, to give geotechnical concerns a priority in the financial management of highway projects executed in the Niger Delta region of Nigeria.

The administration of a contract by the architect is necessary to ensure the contract is performed according to the conditions of the contract, compliance with related laws and the practices of the construction industry. With the increasing number of housing projects and the limited number of registered architects in the nation, the architect is unable to be hands-on with every project. Hence, the involvement of graduate architects to reduce the workload in building contract administration (BCA) is required. The purpose of this paper is to develop a BCA framework for graduate architects to enhance their work performance in BCA work and to assist them in moving a step closer to acquiring their professional qualifications.

This study adopted a qualitative method where seven housing projects in Malaysia were selected as case studies to conduct documentation reviews and semistructured interviews. The data collected was analyzed using content analysis to develop the BCA framework. Focus groups were used to validate the framework.

This study summarized there are 5 themes (claims and legal matters management, project management, communication and relationship management, quality assessment and management, and design management) and 11 sub-themes (authority matters, building certification, meetings, coordination checklist, letter-writing, contract documentation, building material, design brief, building sustainability and workmanship quality standard, contractor’s submission and building details) that need to be improved by graduate architects in BCA work.

The contribution of this study to the existing knowledge is the development of a BCA framework that enables graduate architects to get a glimpse of architectural professional practice in reality and better prepare them to confront and resolve problems. Besides, the proposed framework could be incorporated into a pedagogy focusing on methods to support construction contract administrators.