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Since an accumulated body of research has examined the link between innovation and export performance and little attention has been paid to consolidate the existent fragmented findings in the pertinent literature, the purpose of this paper is to systematically integrate empirical findings based on a meta-analysis of relevant research investigating the association between innovation and export performance.

In this research, correlations within individual studies were examined through performing a meta-analysis, which assists to synthesize the entire findings among past individual studies and helps to quantify the aggregated results. In total, 38 articles surveyed 554,227 exporting manufacturing companies were analyzed through a meta-analysis of 145 total effects.

This study demonstrates that innovation is a strategic source to achieve competitive advantage with intent to achieve superior performance in export markets. In this sense, the results reveal that while there is a significant relationship between innovation activities of companies and their export performance, export strategic performance dimension captures important facets in this relationship. Moreover, the results indicate that conceptualization of innovation and the development level of countries moderate the link between innovation and export performance. While output-oriented innovation is more influential on innovation-financial export performance association, the input-oriented innovation is more influential on strategic and market performance.

This present study attempted to synthesize fragmented results examining innovation–export performance link via revealing potential moderators on the association between innovation and export performance and providing important insights for both practitioners and scholars.

This study aims to explore the emotional landscapes and spatial preferences of digital nomads, focusing on how sentiments expressed in destination reviews influence their mobility and destination choices.

Employing a lexicon-based sentiment analysis of social media comments and reviews, alongside advanced geographical information systems (GIS) mapping techniques, the study analyzes the emotional tones that digital nomads associate with various destinations worldwide.

The analysis reveals significant patterns of emotional sentiments, with trust and joy being predominant in preferred destinations. Spatial patterns identified through GIS mapping highlight the global distribution of these sentiments, underscoring the importance of emotional well-being in destination choice.

Insights from this study offer valuable guidance for Destination Management Organizations (DMOs) in strategic planning, enhancing destination appeal through targeted marketing strategies that resonate with the emotional preferences of digital nomads.

This research introduces a novel approach by integrating sentiment analysis with GIS to map the emotional and spatial dynamics of digital nomadism, contributing a new perspective to the literature on tourism and mobility.

The purpose of this study is to analyze the mediating role of pre‐recovery emotions on the relationship between severity of service failure and post‐recovery positive and negative emotions and to examine the mediating role of justice perceptions on the interaction between pre‐recovery and post‐recovery emotions.

Quantitative data were collected in the form of questionnaire which was applied to 238 respondents. The respondents include the consumers who experienced a service failure followed by a service recovery. In this study, post‐recovery positive and negative emotions were dependent variables whereas severity of service failure, pre‐recovery emotions and three dimensions of justice perceptions were the other main variables. In line with this purpose, eight hypotheses aiming to clarify the relations among these variables were tested using correlation and hierarchical regression analysis.

The results suggest that post‐recovery negative emotions were affected by pre‐recovery emotions with the mediating role of distributive justice perceptions. The findings of this research reveal that dealing successfully with pre‐recovery emotions and integrating these emotions with favorable distributive justice perceptions have critical importance in mitigating the post‐recovery negative emotions.

During service recovery, service providers must concentrate on positive and negative emotions concurrently. Besides, managers also have to take pre‐recovery emotions into consideration and exert a special effort on distributive justice in order to decrease the intensity of post‐recovery negative emotions. Selection of recovery types, the effects of these on distributive justice perception and responding promptly to prevent pre‐recovery negative emotions are critically important for service providers.

This study differs by focusing on pre‐recovery and post‐recovery emotions within a holistic view, which recommends the service providers an alternative perspective for being more proactive.

The present chapter aims to provide a holistic perspective by investigating how passion types can have a role on entrepreneurs’ target of passion with the integration of Hofstede’s cultural dimensions. A conceptual framework was administered in order to build the association between passion types and targets of passion in the light of the literature by which harmonious and obsessive passions are proposed to be the determinants of different targets of entrepreneurs’ passion. Additionally, based on the extant literature, the role of culture in shaping the entrepreneurs’ target of passion is addressed by utilizing Hofstede’s cultural approach. Seven major propositions were discussed to provide a comprehensive understanding of entrepreneurial passion and targets of passion.

The purpose of the study is to analyze the user (as a customer of the library) requirements related to library services by using service‐based quality function deployment (QFD) and employ QFD to identify visible marketing strategies in a service sector.

In this study, QFD is applied to central library services of Dokuz Eylul University (DEU) in Izmir, Turkey. Basically, the methodology used in this study integrates the Kano model, AHP and planning matrix of house of quality. First, a focus group study is held to find out the requirements of university students for the university library that are then classified using the Kano model. The requirement categories are ranked with respect to their relative importance using analytical hierarchy process (AHP). In the last step, all findings are transferred to the planning matrix and strategies for DEU Central Library are developed.

The paper reveals marketing strategies for a non‐profit organization, a state university library, and helps the library find out its competitive position.

User requirements are determined through focus group studies held with undergraduate students. Other library users like academicians, external users, university staff and graduate students are ignored. Consideration of all possible user categories will give a whole picture of the requirements and their importance. In addition, a fair number of requirements limited the application of AHP only to the primary requirement categories.

The strategic importance of requirements was identified more precisely and service elements were allocated more effectively.

This study investigates the user requirements for library services in depth. It attempts to integrate AHP, Kano and QFD methods in library services for the first time to find out the most strategically important requirements. Therefore, it sheds light to library managers how to allocate their budget, arrange their services and develop their marketing strategies.

The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas.

A qualitative research technique was followed and in‐depth interviews were chosen as data‐collection method. A total of 60 in‐depth interviews were held with females in urban and rural areas of Turkey and the respondents were selected according to Family Life Cycle (FLC) categories. Data were analyzed through content analysis.

The findings indicate that six meanings were associated with Holy Feasts and New Year. All meanings except for those which are neutral or negative are more intensely observed for Holy Feasts. Besides, rigidly ritualized Holy Feast celebrations were observed in rural areas whereas these consumers do not have deep inspirations to celebrate New Year. Urban consumers display westernized rituals specifically for New Year and it is also seen that consumption patterns differ for urban and rural consumers.

The generalization of findings is limited to the selected urban and rural areas. The second limitation lies in the fact that this exploratory study also makes a preliminary attempt to develop a deeper understanding for only two specific occasions.

The study has significant implications as to how the investigation of transformation and reinterpretation of meanings, rituals and consumption patterns offers an opportunity to identify the marketing strategies without disregarding the differences and similarities between urban and rural areas in the case of sacred and non‐sacred occasions which may also be a reference to analyze the secular‐religious tensions.

Assessing the changing natures of both sacred and Christian oriented non‐sacred occasions in Turkey as a hybrid society, emphasizing the similarities and differences in urban and rural areas and generating suggestions for marketing practitioners by analyzing the consumption tendencies constitute the originality of this study.

The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product‐harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.

An experimental design consisting of three between‐subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product‐harm crisis related to margarine.

This study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand evaluation and buying intention.

Companies in the food industry should generate CSR strategies and should develop favourable CSR history not only because CSR has an impact on brand evaluation and buying intention in routine situations but because it is a part of crisis management and response strategy as well.

There is lack of research directly emphasizing the role of CSR in product‐harm crises, in the food industry. Besides, the assessment of CSR as an antecedent assurance factor in crisis situations has significant meaning due to the high vulnerability of food industry.

This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of product/brand place associations.

The paper draws on extant literature to identify, analyze and discuss the consumer dispositions, theories and other elements related to place.

In total, 32 dispositions, 10 inputs to image formation, 28 permutations that complicate the understanding of place images, and 18 outcomes are discussed, providing a comprehensive perspective of the images of, and behaviours towards, various types of places from neighbourhoods to countries and beyond.

Of the large number of constructs and combinations among them that are discussed, some have been studied fairly extensively, but most comprise “the road(s) less travelled”. The paper identifies relevant research gaps and numerous opportunities for new research.

Managers are aware and act upon some of the inventoried dispositions but can benefit by considering the complete array of constructs and concepts that are discussed.

Individuals’ dispositions towards various places help to shape their self and social identities and are important in their daily life and consumption behaviour.

The study brings together for the first time a complete inventory of place-related dispositions alongside a wide range of related theories and concepts, thus advancing our knowledge of the nature and role of the country and other place-related images of products and brands.