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This paper compares the agrarian development of two indigenous communities in the highlands of Ecuador who specialize in nontraditional agricultural exports (NTAE). It brings together the peasant theory with literature on the environmental impact of globalization.

Through a comparative ethnography, based on six months of participant observation and interviewers, I illustrate the differences in production processes and explain the divergent trajectories of agrarian modernization.

I found that NTAE impacted the two communities differently: one became more ecologically sustainable and the other became more environmentally exploitative. However, neither case fits squarely within the framework of modern/traditional or peasant/capitalist. Instead of traditional environmentalism and individualistic exploitation, we see the reverse: individualistic environmentalism and traditional exploitation. That is, ecological methods are paired with individualistic competition, and environmental exploitation takes place within a system of communal solidarity.

With buyer-driven organic certification standards, global integration does not always lead to ecological degradation. For quinoa growers, traditional production practices persist not as resistance to global capitalism but as a strategy to access high-value export markets. Broccoli farmers, although exploitative of local natural resources and their own health, do so within communal institutions that buffer against individualistic risk-taking.

This comparative case presents an alternative depiction of modernization as complex and nonlinear.

Bolivia's original Aymara and Quechua quinoa producers ¹ exported 32,000 tons of hand-grown Royal Quinoa valued at $74 million in 2018. Nevertheless, they continued to fall deeper into poverty as low market prices did not cover the cost of their carefully planted, culturally driven production (IBCE, 2018, INIAF, 2018). Quinoa, now a global commodity, had seen increased competition from newly emerging quinoa growing countries with ample financial investment, improved production, and greater supply driving prices down. The more expensive, slow farming methods used by the Bolivian producers who followed traditional social, economic, and environmental sustainability practices were not valued in world markets. In Bolivia, the original quinoa homeland, once booming quinoa towns lay empty. Eighty-percent of inhabitants had moved to cities, leaving behind their native languages, traditions, and indigenous ways. Yet the culture and belief system lived on. This chapter examines Suma Qamana and how the Andean perspectives on social, economic, and environmental sustainability manifested themselves in the Bolivian experience of Aymara and Quechua quinoa producers. What follows is a story of Andean resilience in the face of globalization, and development gone awry.

This chapter examines the increase in global demand for quinoa (Chenopodium quinoa Willd.) and considers the impact of such demand on the Peruvian and Bolivian farmers who produce it. Specifically, it analyzes the social media marketing of U.S. based I Heart Keenwah (IHK) and considers the role of “storied food” with respect to corporate social responsibility (CSR) reporting in a Web 2.0 context. This chapter reports the results of textual, rhetorical, and cultural analyses of the digital marketing materials IHK deploys, and considers IHK’s use of Web 2.0 tools to mobilize discourses of socially responsible marketing, and implications of industrial quinoa production on Andean biodiversity and indigenous culture. This chapter principally concludes that the social media and digital marketing materials that IHK deploys obfuscate the social, economic, and ecological complexities surrounding the quinoa industries in Peru and Bolivia. This chapter provides evidence of new tendencies in capitalist commodification, and demonstrates how the traditional and indigenous protectors of the quinoa plant species are being denied their agricultural and cultural heritages. Further more, it demonstrates how the language of corporate social responsibility is abused in the service of less sustainable, branded, and extractive imaginaries and corporate profit. Given the significant rise in international quinoa demand, IHK’s explosive economic success, and IHK’s reliance on Andean quinoa, this case study provides unique insights into global food capitalism in the age of social media.

For decades, the Altiplano farmers of Bolivia had been marginalized by the remoteness of their home and exploitation by the private sector and injustices inflicted by the government. The notion that this impoverished region could sustain economic development might correctly have been described as hopeless. The Altiplano farmers’ inability to develop a sustainable source of income threatened their very cultural identity. The only manner in which the farmers’ culture might be sustained was through charitable donations from international NGOs. But it is exactly in this situation, when obstacles are stacked against success, where appreciative intelligence can provide an avenue to overcome despair. After years of working with NGOs, Javier Hurtado was able to identify a source of value that could provide hope and a path to sustainable development for the Altiplano farmers. This is the story of the impact that one individual's application of appreciative intelligence can have on a community. The Irupana story illustrates how our destinies are shaped by our ability to discover that which is best within ourselves and the communities in which we live. This is the story of Javier Hurtado and Martha Cordero, founders of Irupana Organic Foods located in the Bolivian Altiplano, as they discover the unique potential in the harsh Bolivian landscape and the impoverished peasant farmers that inhabit this setting. Through the framework of appreciative intelligence, the researchers observed the entrepreneurs reframe their circumstances around the positive potential that is within the Altiplano-farming community and its unique natural resources, and create a successful organic foods company.

This chapter discusses the role of energy production in the global capitalist economy and its relationship to the Sustainable Development Goals (SDGs), with particular focus on SDG 8 – ‘Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’ – and SDG 12 – ‘Ensure sustainable consumption and production patterns’. It achieves this by first introducing the Club of Rome report the Limits to Growth which utilised a system dynamics computer model to simulate the interactions of five global economic subsystems (population, food production, industrial production, pollution and consumption of nonrenewable natural resources) (Meadows, Meadows, Randers, & Behrens III, 1972), the results of which posed serious challenges for global sustainability, to better understand and contextualise unconventional (also referred to as ‘extreme’) and ‘renewable’ energy production as examples of the paradoxical nature of sustainable development in the global capitalist economy. Demonstrating that unconventional energy production methods are much less efficient, more carbon intensive, more environmentally destructive and just as unsustainable, and that renewable energy relies on the extraction of nonrenewable natural resources such as lithium that result in similar environmental and social issues, this chapter will interrogate this and ask the question – is the capitalist system in its current form capable of making ‘sustainable development something more than the oxymoron it appears?’.

This chapter explores the queasy relationship between food and sex on The Archers. For listeners, food provides an imaginative reference point; consumption of food hints towards characters embodiment and occupation of physical space. To the extent that these characters have boundaries, the way they approach and react to food reveals their rigidity or permeability, and the tones in which characters offer, provide, prepare, coax and force food upon one another tells us a lot about the sexual politics at play in Ambridge. In The Archers, women cook and men eat. Characters who rebel against this norm often subvert traditional masculinity in other ways.

Through close reading (and obsessive listening), this chapter analyses the ways in which food allows the relationships on The Archers to act as foils to one another. It also explores: food as metaphor; food used both to sustain and fortify the boundaries of the self and to besiege the ego boundaries of others; how characters are given weight in acoustic space; female emancipation; male helplessness; the hunger/satiety/aural claustrophobia of listeners.

Purpose – This study examines Hispanic entrepreneurship in the context of global city formation by focusing on metropolitan Washington and the entrepreneurial activities of Bolivian immigrants, a small but significant Latino immigrant population.

Methodology – Employing a mixed methodology of analysis of census data, mapping, and conducting surveys and focus groups, this research highlights the socio-economic characteristics of Bolivians, the spatial patterning of residential settlement and business locations, as well as the network strategies the group employs.

Findings – Metropolitan Washington is the hub for the Bolivian diaspora in the United States. This group distinguishes itself with higher levels of education, income, and self-employment among Hispanics as a whole. Yet despite their economic and educational attainment, they are overly concentrated in certain sectors and experience blocked mobility that manifests itself through greater interest in self-employment and entrepreneurship. The study concludes that by developing businesses that serve both the ethnic community and the larger non-Hispanic population, Bolivians have had certain economic success.

Social implications – Strategies of residential concentration along with well-developed social networks maintain the ethnic community as well as support transnational linkages to towns and villages back in Bolivia.