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Article
Publication date: 9 February 2024

Fei Hao, Yueming Guo, Chen Zhang and Kaye Kye Sung Kye-Sung Chon

This study aims to investigate the integration of blockchain technology into the food supply chain within the restaurant industry. It focuses on how blockchain can be applied to…

Abstract

Purpose

This study aims to investigate the integration of blockchain technology into the food supply chain within the restaurant industry. It focuses on how blockchain can be applied to enhance transparency and trust in tracking food sources, ultimately impacting customer satisfaction.

Design/methodology/approach

A service design workshop (Study 1) and three between-subjects experiments (Studies 2–4) were conducted.

Findings

Results indicate that blockchain adoption significantly improves traceability and trust in the food supply chain. This improvement in turn enhances customer satisfaction through perceived improvements in food safety, quality and naturalness. This study also notes that the effects of blockchain technology vary depending on the type of restaurant (casual or fine dining) and its location (tourist destinations or residential areas).

Practical implications

The findings offer practical insights for restaurant owners, technology developers and policymakers. Emphasizing the benefits of blockchain adoption, this study guides decision-making regarding technology investments for enhancing customer service and satisfaction in the hospitality sector.

Originality/value

This research contributes novel insights to the field of technology innovation in the hospitality industry. It extends the understanding of signaling theory by exploring how blockchain technology can serve as a tool for signal transmission in restaurant food supply chains.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 21 May 2024

Abdüssamet Polater, Işık Özge Yumurtacı Hüseyinoğlu, Russel PJ Kingshott and Daniel Schepis

This study aims to examine the role relational dynamics, grounded in the theories of social exchange and social capital, play within the context of geographic indication (GI) food…

Abstract

Purpose

This study aims to examine the role relational dynamics, grounded in the theories of social exchange and social capital, play within the context of geographic indication (GI) food supply chain network (FSCN) performance.

Design/methodology/approach

A total of 30 qualitative interviews were undertaken with key informant stakeholders across a variety of organizations within Turkish GI FSCNs. An open, axial and selective grounded theory coding process was used for the analysis, teasing out critical themes that underpinned the conceptual framework.

Findings

The findings identify the formal and informal mechanisms which govern GI FSCNs. These two forms of governance mechanisms influence network performance, which was found to comprise logistics, production, business and socio-economic performance dimensions. Transparency, GI traceability, trust and psychological contract violations were found to mediate the link between governance and network performance outcomes.

Originality/value

To the best of the authors’ knowledge, this study is the first to explore GI FSCNs from the perspective of relationship marketing and through the lens of social exchange and social capital theory. Accordingly, both academics and practitioners can benefit from the study, as it unveils relevant relational factors underpinning such networks.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 7 April 2023

Abdul Ghaffar and Tahir Islam

Promoting sustainable consumption is key to global sustainable development. The current study aims to explore the impact of environmental risk perception, environmental knowledge…

Abstract

Purpose

Promoting sustainable consumption is key to global sustainable development. The current study aims to explore the impact of environmental risk perception, environmental knowledge, social pressure and health consciousness on sustainable behavior intention among millennial consumers.

Design/methodology/approach

This study used a survey method and a self-administered questionnaire to obtain data from the millennial generation. Smart partial least square (PLS) 4.0 was used to analyze data. This research used judgmental sampling and collected 596 valid responses.

Findings

The present study indicates that sustainable consumption is becoming more prevalent among millennials. The authors observed that a high level of environmental risk perception, environmental knowledge, social pressure and health consciousness are the antecedents of sustainable behavioral intention, ultimately leading to sustainable consumption behavior.

Research limitations/implications

The current study highlights the millennial generation's sustainable consumption behavior. Researchers, policymakers, scientists, managers, industry professionals and brand managers can use the research findings to establish a sustainable framework.

Originality/value

This research finds that promoting ecological consumption and environmental consciousness can help developing countries achieve environmental sustainability and ecological balance. The research findings add to the literature by offering new insights into customers' pricing perception for sustainable products and sustainable product availability toward sustainable consumption behavior in developing countries.

Open Access
Article
Publication date: 18 July 2024

Mirta Casati, Claudio Soregaroli, Gregorio Linus Frizzi and Stefanella Stranieri

Despite the growing interest in blockchain technology (BCT) applications in the agri-food industry, evidence of their economic and strategic implications remains scarce. This…

Abstract

Purpose

Despite the growing interest in blockchain technology (BCT) applications in the agri-food industry, evidence of their economic and strategic implications remains scarce. This study aims to contribute to filling this gap by jointly investigating how BCT adoption affects transactional relationships, and how it contributes to the firm’s strategic resources.

Design/methodology/approach

An explanatory case study is conducted based on a theoretical framework grounded on transaction cost economics and the resource-based-dynamic capabilities view. Six BCT implementations by agri-food firms are studied. Data were collected through semi-structured interviews and analysed using thematic analysis.

Findings

Findings reveal that BCT benefits depend on how companies integrate technology across their supply chains. In fact, the results suggest that overall transaction efficiency within the supply chain is enhanced only for those firms prioritising stakeholder engagement during technology implementation and leveraging existing trust relationships with economic agents. Moreover, the results suggest that BCT is not yet perceived as a strategic resource, but rather that it has the potential to enhance firms’ operational-adaptive, absorptive and innovative capabilities. When all supply chain actors clearly understand blockchain’s functionality and value, the development of these capabilities becomes more pronounced.

Practical implications

The study identifies two BCT adoption configurations. One primarily focuses on enhancing supply chain efficiency and transparency (dynamic BCT), while the other uses BCT mainly for marketing purposes (static BCT). These configurations lead to varied possibilities for leveraging BCT’s potential advantages. Furthermore, they show how a mismatch between a strategic approach and its chosen configuration could work against any positive impact and lead to disillusionment with the BCT. Thus, managers should assess carefully the impact of such different configuration choices on performance.

Originality/value

To the best of the authors’ knowledge, this is the first study to attempt to analyse the economic implications of adopting BCT in the food sector from both a firm and supply chain perspective. Additionally, it shows how interpreting these impacts is contingent on the diverse modalities for embedding BCT into existing supply chains.

Details

Supply Chain Management: An International Journal, vol. 29 no. 7
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 17 May 2024

Pranav Sanjay Sutar, Gaurav Kolte, S. Yamini and K. Mathiyazhagan

Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address…

Abstract

Purpose

Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address specific gaps in the existing literature by conducting a bibliometric analysis. The primary objective is to identify key areas of concern and lacunae related to disruptions and resilience within the food supply chain. The study also strives to contribute to the field by developing a comprehensive framework that evaluates the factors influencing resilience. Furthermore, the research intends to propose effective strategies for mitigating and recovering from disruptions, emphasizing the urgency of these measures in light of identified gaps in the current body of literature.

Design/methodology/approach

To achieve these objectives, the authors extracted the most relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized the pervasive impact of COVID-19 on food supply chain disruptions, with a high occurrence in the literature. Using advanced analytics tools like VOSviewer and Biblioshiny, the research delved into the role of modern technologies, including Industry 4.0, the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and blockchain in addressing disruptions and enhancing resilience.

Findings

The research reveals a significant impact of the COVID-19 pandemic on food supply chain disruptions, underscoring the critical need for strategies to bolster resilience. Notably, the study identifies the pivotal role of modern technologies (Industry 4.0, IoT, AI, ML and blockchain) in mitigating disruptions and enhancing resilience in the food supply chain. The bibliometric analysis conducted through VOSviewer and Biblioshiny provides valuable insights into research trends and focal areas within the literature.

Practical implications

The observed importance of Industry 4.0, IoT, AI, ML and blockchain implies a practical need for integrating these technologies into food supply chain operations. Moreover, the paper discusses strategies for reducing the impact caused by disruptions, providing practical guidance for resilience planning in food supply chains. Researchers can leverage the findings to direct future efforts toward areas with identified gaps and opportunities, fostering advancements in the field and offering practical insights for real-world applications.

Originality/value

By amalgamating insights from bibliometric analysis and the developed framework, this study contributes to a holistic understanding of the challenges and opportunities in fortifying the resilience of the food supply chain. The identified factors and strategies offer valuable insights for researchers and practitioners seeking to address disruptions in food supply chains. The study’s unique contribution lies in bridging theoretical perspectives with practical applications, enhancing the relevance of business-to-business/industrial supply chain theories.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 5 April 2024

Mandeep Kaur, Maria Palazzo and Pantea Foroudi

Circular supply chain management (CSCM) is considered a promising solution to attain sustainability in the current industrial system. Despite the exigency of this approach, its…

Abstract

Purpose

Circular supply chain management (CSCM) is considered a promising solution to attain sustainability in the current industrial system. Despite the exigency of this approach, its application in the food industry is a challenge because of the nature of the industry and CSCM being a novel approach. The purpose of this study is to develop an industry-based systematic analysis of CSCM by examining the challenges for its application, exploring the effects of recognised challenges on various food supply chain (FSC) stages and investigating the business processes as drivers.

Design/methodology/approach

Stakeholder theory guided the need to consider stakeholders’ views in this research and key stakeholders directly from the food circular supply chain were identified and interviewed (n = 36) following qualitative methods.

Findings

Overall, the study reveals that knowledge, perception towards environmental initiatives and economic viability are the major barriers to circular supply chain transition in the UK FSC.

Originality/value

This research provides a holistic perspective analysing the loopholes in different stages of the supply chain and investigating the way a particular circular supply chain stage is affected by recognised challenges through stakeholder theory, which will be a contribution to designing management-level strategies. Reconceptualising this practice would be beneficial in bringing three-tier (economic, environmental and social) benefits and will be supportive to engage stakeholders in the sustainability agenda.

Details

Qualitative Market Research: An International Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Open Access
Article
Publication date: 10 September 2024

Nhat Bach Ho, Dut Van Vo and Chris Rowley

The study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.

Abstract

Purpose

The study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.

Design/methodology/approach

The study used survey data from 413 households in the Mekong Delta from March 2022 to July 2022. The choice experiment (CE) and contingent valuation method (CVM) were employed to analyze consumers’ willingness to pay (WTP). STATA 17 software was used to analyze research data in the logit model and mixed logit model.

Findings

The research results from the CVM approach show that a number of demographic characteristics have a direct impact on WTP, such as education, educational attainment, family size, the presence of children and the elderly in the household, food safety and environmental awareness. The CE model shows product attributes that influence consumers’ WTP, such as country of origin, traceability, quality grade, organic certification, ecolabel and organic content. Both approaches show that price is the main barrier to organic orange consumption.

Research limitations/implications

The study surveyed four large cities in four provinces representing the Mekong Delta region.

Practical implications

Our study helps administrators have a deeper insight into consumer preferences and behavior, specifically the factors that affect consumers' WTP, an important indicator of demand for the success of manufacturers and marketers in developing as well as improving marketing strategies. Knowledge of a product’s WTP on behalf of (potential) customers plays an important role in many areas of marketing management, such as pricing decisions or new product development.

Social implications

Furthermore, this understanding will inform policymakers about the future of agricultural markets in Vietnam and help them better prepare for the making of sustainable agricultural policies. Develop organic agriculture to both protect human health, protect the living environment and protect the soil from degradation, ensuring sustainable agricultural production. This is also one of the measures to help people stay away from diseases to limit the social burden.

Originality/value

The study confirms that both CVM and CE models can be used to estimate WTP. However, CVM fits the overall WTP estimate, while CE is more appropriate when estimating WTP for individual scenarios through combining attributes with different levels.

Details

Journal of Trade Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2815-5793

Keywords

Article
Publication date: 2 August 2024

Wenxian Zhao

This paper aims to examine the blockchain introduction and altruistic preference decisions of the supplier in agricultural food supply chains and discuss how the supplier…

Abstract

Purpose

This paper aims to examine the blockchain introduction and altruistic preference decisions of the supplier in agricultural food supply chains and discuss how the supplier decisions are influenced by blockchain technology and altruistic preference levels.

Design/methodology/approach

The author considers a single period two-level supply chain model to describe the supplier’s decisions. The supplier, as the leader of the game, decides whether to introduce blockchain technology and his own level of altruistic preferences. Consumers have environmental awareness and heterogeneity in green trust. Supply chain members determine their own product pricing and green effort level under Stackelberg game.

Findings

The results reveal the negative impact of unit verification cost in the technology introduction process on the supply chain. In addition, the supplier can adjust their profits by adjusting their altruistic preferences after introducing blockchain to offset the impact of blockchain through the influence of altruistic preferences as discussed by the author.

Originality/value

This paper investigates how the profits and green efforts of supply chain members are influenced by blockchain technology and altruistic preferences.

Details

Journal of Modelling in Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5664

Keywords

Book part
Publication date: 18 September 2024

Manpreet Arora, Sanjeev Gupta and Amit Mittal

This chapter draws from bibliometric data and secondary sources to explore the interrelation between sustainable development and organic agricultural practices. The study contends…

Abstract

This chapter draws from bibliometric data and secondary sources to explore the interrelation between sustainable development and organic agricultural practices. The study contends that the adoption of organic farming methods holds the potential to address multiple Sustainable Development Goals (SDGs), thereby contributing to the well-being of all living organisms. The analysis of current trends in organic agriculture research has revealed prevalent themes pursued by academics. Notably, themes such as biotechnology, biodegradation, soil conversion, soil restoration, environmental sustainability, health, alternative agriculture and community development emerge as significant and burgeoning areas of study within the field. Additionally, other themes have come to the forefront in the findings, including agricultural emissions, cultivation practices, environmental regulations, erosion control, agricultural policy and sustainable agriculture. These themes present vital areas for further investigation and exploration, indicating areas where more research is warranted. This qualitative piece through content analysis provides a deep insight on the fact that organic farming in relation to sustainability is a very under researched area. Researchers and practitioners can explore this area as a tool to achieve the goals of sustainability in diverse dimensions. The study suggests some under-researched areas as future research agendas which include supply chain and distribution management, market development and consumer behaviour in relation to organic farming, investigating and creating novel commercial strategies for organic farming, financial and investment mechanisms in the field of organic farming, technological developments in organic agriculture, analysing rules and regulations to see how they affect the development and sustainability of organic farming and social impact and stakeholder engagement for organic farming as tool to promote sustainability.

Details

The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

Keywords

Article
Publication date: 21 June 2024

Ramah Ahmed, Qile He and Jose Arturo Garza-Reyes

This paper explores the connection between agri-food supply chains (AFSCs) and levels of circular economy (CE): supply chain (SCs), firm, and product/materials. We aim to answer…

Abstract

Purpose

This paper explores the connection between agri-food supply chains (AFSCs) and levels of circular economy (CE): supply chain (SCs), firm, and product/materials. We aim to answer the following crucial research questions: (1) What are the specific characteristics of the AFSC that affect the implementation of CE? (2) How can the interplay of AFSC characteristics and CE levels be understood and utilised to close the current knowledge gap in CE implementation? (3) How do the CE levels established (in question 2) correspond to the notion of cascade chains? (4) Can the Triple-Bottom Line (TBL) principles be used to report CE impacts in the agri-food industry? (5) What future research directions need to be explored for sustainable CE configuration in AFSCs? Answering these questions expands the knowledge of the implementation of CE in AFSCs, which is crucial for sustainable configuration based on the TBL principles.

Design/methodology/approach

We conducted a comprehensive narrative overview (a type of narrative literature review) followed by a case study guided by the cascade chain theory. The sugar cane industry, a significant source of bioenergy that can contribute to sustainable development, was selected for the case study. To validate our findings from the narrative overview, we interviewed five directors from international sugar companies.

Findings

Our research has shown that CE can significantly benefit the sugar cane industry. Based on TBL principles, we have developed a framework to achieve sustainable configurations in AFSCs. The framework starts with regenerative agriculture, material reuse, and energy recovery, where different CE levels intersect. This intersection can guide firms to improve decision-making, promote sustainable practices, and inform policymaking across the sugar cane value chain.

Research limitations/implications

Narrative overview has limitations such as potential subjectivity and bias and may not be suitable for generalisation. To mitigate this limitation, we have included a case study to produce a rounded analysis. We have also gathered information from secondary sources, such as reports and company news articles, to prevent biased results.

Practical implications

This research provides valuable insights to assist companies in aligning their practices with CE levels, leading to sustainable outcomes in AFSCs. The study emphasises the importance of integrating CE levels and AFSC characteristics for policymakers to validate and develop new policies. Through our in-depth analysis of sugar cane SCs, we demonstrate that the various CE levels are interdependent and work in tandem with the unique characteristics of sugar cane, resulting in a sustainable configuration.

Originality/value

Analysing the connectedness between CE levels and AFSC characteristics is crucial to fully understanding the CE sustainable configuration. Unlike other frameworks that only describe the CE concept, the framework presented in this paper clearly explains the implementation of CE in AFSCs. It helps industrial practitioners and policymakers validate current practices and future policies. The paper also highlights future research directions and provides valuable insights.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

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