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This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.

In a past era, alchemists believed they could magically transmute lead into valuable gold. Science has progressed a substantial distance since then and for decades nuclear and particle physicists could change various materials into gold. When considering technology, leaders are faced with a comparable challenge: How does one leverage technology to create unique organizational value? To manage emerging technologies effectively to create organizational value, managers will need to lead the producers and practitioners of technology effectively. In the age of global interdependence, organizations must abandon old outdated perspectives.

Technology is a force which drives itself. Organizations must adopt to emerging technology or risk being obsolete. Leveraging technology to create value involves more then circumferentially managing technology. To create value, leaders must encourage staff to transmute technology. The principles and practices of quantum leadership provide for this possibility. This chapter will irradiate why simply managing technology does not offer organizations the maximum value from technology. The reader will be introduced to the four core features of quantum leadership: duality, superposition, entanglement, and observation. With this groundwork, the principles and practices of this leadership perspective will be discussed in context of transmuting technology into unique organizational value. Which lens one uses to see which possibility becomes reality are exclusively in the eyes of the viewer. Using information systems technology, artificial intelligence (AI), and 5G technology as the exemplars, readers can decide whether to accept, reject, or suspend judgement on using quantum leadership as the perspective to transmute technology into valuable organizational gold.

George Ritzer (2010) recently conceptualized globalization in terms of liquidity and, especially, flows. This conceptualization is largely rooted in Zygmunt Bauman's theory of a world dominated by increasing liquidity. However, neither Bauman nor Ritzer put these ideas in the context of their intellectual genealogy. This essay seeks to do that by reviewing the surprisingly rich history of thought pertaining to these ideas, especially flows. Through this review we also hope to call attention to some long-debated philosophical questions that inform how a theory of flows (and structures) can be applied to our contemporary globalized world.