This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.
Pfister, D. (2019), "Describing and Creating Atmospheres", Volgger, M. and Pfister, D. (Ed.) Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Advances in Culture, Tourism and Hospitality Research, Vol. 16), Emerald Publishing Limited, pp. 45-62. https://doi.org/10.1108/S1871-317320190000016009Download as .RIS
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