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Article
Publication date: 14 February 2024

Mikihiro Fukui and Caroline S.L. Tan

The purpose of this study is to analyze the determinants influencing Japanese consumers’ behavior toward the purchase of 5G smartphones.

Abstract

Purpose

The purpose of this study is to analyze the determinants influencing Japanese consumers’ behavior toward the purchase of 5G smartphones.

Design/methodology/approach

Empirical data was collected through an online survey of 320 Japanese respondents from ages 20 to 59. Data was analyzed by exploratory factor analysis, confirmatory factor analysis and multiple regression analysis.

Findings

The results indicate that hedonic value, user interface and price value (PV) positively influence attitude toward 5G smartphone purchase, while utilitarian value does not. In addition, the mediation effect of social influence (SI) is found to increase those positive effects. Male and female consumers displayed differences in the determinants, showcasing the effect of gender on attitude and behavior.

Originality/value

To the best of the authors’ knowledge, this study is the first research to analyze Japanese consumers’ behaviors’ toward 5G smartphone purchase. Past research for 3G/4G smartphones supported that usefulness positively influenced consumers’ behavior toward smartphones, so usefulness of 5G (e.g. high speed) was expected to be a factor to influence consumer behaviors’ toward 5G smartphones. However, this research reveals that a simple tagline emphasizing such usefulness may not be convincing enough to promote the 5G smartphones to Japanese consumers. Alternatively, the research indicates that introducing the concepts of joyfulness, improved HV and greater PV of the 5G smartphone could attract more consumers in Japan. In addition, SI could enhance the perception of the various benefits of 5G smartphones.

Details

Journal of Asia Business Studies, vol. 18 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

Abstract

Details

Understanding 5G Mobile Networks
Type: Book
ISBN: 978-1-80071-036-8

Abstract

Details

Marketing in Customer Technology Environments
Type: Book
ISBN: 978-1-83909-601-3

Abstract

Details

Understanding 5G Mobile Networks
Type: Book
ISBN: 978-1-80071-036-8

Abstract

Details

Understanding 5G Mobile Networks
Type: Book
ISBN: 978-1-80071-036-8

Book part
Publication date: 15 March 2021

Marco Ottawa

Collecting customer data is increasingly becoming an automatic process at different customer touchpoints, carried out with the help of artificial intelligence. Modern…

Abstract

Collecting customer data is increasingly becoming an automatic process at different customer touchpoints, carried out with the help of artificial intelligence. Modern telecommunication networks are necessary for collecting this data in a timely manner. This chapter describes 5G, the latest generation of mobile telecommunication networks. It outlines the current stage of development and use cases being introduced or planned by telecommunication companies worldwide. A key aspect of the chapter is to explain what 5G means for collecting customer data.

Details

The Machine Age of Customer Insight
Type: Book
ISBN: 978-1-83909-697-6

Keywords

Abstract

Details

Understanding 5G Mobile Networks
Type: Book
ISBN: 978-1-80071-036-8

Abstract

Details

Understanding 5G Mobile Networks
Type: Book
ISBN: 978-1-80071-036-8

Article
Publication date: 13 July 2023

Kriti Priya Gupta

This study aims to understand the challenges of 5G deployment in India from the perspectives of telecom operators. These challenges are also mapped to different contexts within…

Abstract

Purpose

This study aims to understand the challenges of 5G deployment in India from the perspectives of telecom operators. These challenges are also mapped to different contexts within the technological-organizational-environmental (TOE) framework.

Design/methodology/approach

The study uses a qualitative approach comprising in-depth semi-structured interviews of employees working in telecom companies in India. Thematic analysis is used to analyse the qualitative data.

Findings

The author has identified nine challenges that are categorized under three dimensions of the TOE framework. Specifically, the findings indicate three technological challenges: hardware/device challenges, security concerns and limited use cases; two organization challenges: financial challenges and lack of skilled workforce; and four environmental challenges: inadequate infrastructure, regulatory and administrative challenges, consumers’ attitudes and competitive market conditions.

Practical implications

The results of this study would help understand the key factors that can act as barriers to the 5G rollout in India. Based on the findings of the study, the government and regulatory bodies could design conducive policies and regulatory frameworks to successfully deploy 5G in India.

Originality/value

The study is one of the very few studies to empirically examine the telecom operators’ perspectives on the challenges of 5G deployment in India. The study contributes to the TOE framework as its application in the context of identifying barriers to 5G deployment is probably for the first time.

Details

Digital Policy, Regulation and Governance, vol. 26 no. 1
Type: Research Article
ISSN: 2398-5038

Keywords

Open Access
Article
Publication date: 31 March 2023

Yong Chen, Zhixian Zhan and Wei Zhang

As the strategy of 5G new infrastructure is deployed and advanced, 5G-R becomes the primary technical system for future mobile communication of China’s railway. V2V communication…

Abstract

Purpose

As the strategy of 5G new infrastructure is deployed and advanced, 5G-R becomes the primary technical system for future mobile communication of China’s railway. V2V communication is also an important application scenario of 5G communication systems on high-speed railways, so time synchronization between vehicles is critical for train control systems to be real-time and safe. How to improve the time synchronization performance in V2V communication is crucial to ensure the operational safety and efficiency of high-speed railways.

Design/methodology/approach

This paper proposed a time synchronization method based on model predictive control (MPC) for V2V communication. Firstly, a synchronous clock for V2V communication was modeled based on the fifth generation mobile communication-railway (5G-R) system. Secondly, an observation equation was introduced according to the phase and frequency offsets between synchronous clocks of two adjacent vehicles to construct an MPC-based space model of clock states of the adjacent vehicles. Finally, the optimal clock offset was solved through multistep prediction, rolling optimization and other control methods, and time synchronization in different V2V communication scenarios based on the 5G-R system was realized through negative feedback correction.

Findings

The results of simulation tests conducted with and without a repeater, respectively, show that the proposed method can realize time synchronization of V2V communication in both scenarios. Compared with other methods, the proposed method has faster convergence speed and higher synchronization precision regardless of whether there is a repeater or not.

Originality/value

This paper proposed an MPC-based time synchronization method for V2V communication under 5G-R. Through the construction of MPC controllers for clocks of adjacent vehicles, time synchronization was realized for V2V communication under 5G-R by using control means such as multistep prediction, rolling optimization, and feedback correction. In view of the problems of low synchronization precision and slow convergence speed caused by packet loss with existing synchronization methods, the observer equation was introduced to estimate the clock state of the adjacent vehicles in case of packet loss, which reduces the impact of clock error caused by packet loss in the synchronization process and improves the synchronization precision of V2V communication. The research results provide some theoretical references for V2V synchronous wireless communication under 5G-R technology.

Details

Railway Sciences, vol. 2 no. 1
Type: Research Article
ISSN: 2755-0907

Keywords

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