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Article
Publication date: 27 April 2023

Natalia Lumby and Ojelanki Ngwenyama

Sustainability certifications can support green innovation in important consumer sectors such as food and beverage. This research interrogates how certified companies communicate…

Abstract

Purpose

Sustainability certifications can support green innovation in important consumer sectors such as food and beverage. This research interrogates how certified companies communicate sustainability claims online and whether these practices differ from non-certified counterparts. The purpose of the study is to understand if certification stands to alter online communication about sustainability.

Design/methodology/approach

A discourse analysis of the websites and social media accounts of three highly-rated Canadian B Corps and three matching non-certified companies inductively identified 5 types of sustainability claims: transparency, brand story, green materials/processes, community engagement and sourcing partnerships. A comparative analysis was used to determine if certification alters corporate sustainability communication practices of firms.

Findings

The findings indicate that sustainability certifications alter external online sustainability communication. Of the 457 sustainability claims coded in the sample, 67.6% are from certified firms. Attaining certification also alters the areas of communication focus, increasing communication about the socially oriented community engagement dimension, which is often underrepresented.

Originality/value

The research contributes to the understanding of sustainability communication among privately held small and medium-sized enterprises (SMEs), which are currently underrepresented in the literature. The unique sampling used in this study considers how communication is altered post-certification as a novel way to understand the impacts of sustainability certifications.

Details

Corporate Communications: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Article
Publication date: 23 November 2023

Martina Topic

215

Abstract

Details

Corporate Communications: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1356-3289

Open Access
Article
Publication date: 12 July 2023

Nicola Cobelli and Emanuele Blasioli

The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management…

1105

Abstract

Purpose

The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management. Furthermore, this study aims to provide an overview of the existing resources in healthcare management and education and other developing interdisciplinary fields.

Design/methodology/approach

This work uses bibliometric analysis to conduct a comprehensive review to map the use of the unified theory of acceptance and use of technology (UTAUT) and the unified theory of acceptance and use of technology 2 (UTAUT2) research models in healthcare academic studies. Bibliometric studies are considered an important tool to evaluate research studies and to gain a comprehensive view of the state of the art.

Findings

Although UTAUT dates to 2003, our bibliometric analysis reveals that only since 2016 has the model, together with UTAUT2 (2012), had relevant application in the literature. Nonetheless, studies have shown that UTAUT and UTAUT2 are particularly suitable for understanding the reasons that underlie the adoption and non-adoption choices of eHealth services. Further, this study highlights the lack of a multidisciplinary approach in the implementation of eHealth services. Equally significant is the fact that many studies have focused on the acceptance and the adoption of eHealth services by end users, whereas very few have focused on the level of acceptance of healthcare professionals.

Originality/value

To the best of the authors’ knowledge, this is the first study to conduct a bibliometric analysis of technology acceptance and adoption by using advanced tools that were conceived specifically for this purpose. In addition, the examination was not limited to a certain era and aimed to give a worldwide overview of eHealth service acceptance and adoption.

Details

The TQM Journal, vol. 35 no. 9
Type: Research Article
ISSN: 1754-2731

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