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The subject of political risk for project‐selling firms has not been as thoroughly studied as it has for other international modes. This research aims to discuss the behavio‐of project‐selling firms when facing a sudden political crisis. It examines how political turmoil forces the firms to either stay in the market or exit from it and discusses why there is variety in their responses. The study presents three historical cases about three project‐selling firms and discusses the variety in their activities before, during, and after a political crisis. For the analysis, this paper employs the concepts of knowledge and commitment from the network model for the internationalization process. The case analysis is intended to generate a hypothesis about the types of business responses and the reasons for them.

The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the Pyramid (BOP) settings. It distinguishes micro-, small- and medium-sized enterprises (MSME)-led local supply chains on the one hand and multinational enterprises (MNEs)-led global supply chains on the other hand. This paper aims to answer the following research question: Which mechanisms of supply chain inclusion are employed empirically by MSMEs and how can these mechanisms influence social impact creation in MNE-led global supply chains?

A large-scale empirical study of MSMEs operating in BOP markets is performed and a cluster analysis conducted to systematically categorize supply chain inclusion. The cluster analysis and current literature yield theory-based implications for MNE-led global supply chains.

The cluster analysis reveals three meaningful clusters of supply chain inclusion in BOP markets and highlights two main aspects. They include direct vs indirect mechanisms of inclusion and diversity in supplier relationships with local organizations aimed at either “sourcing” local capabilities needed for inclusion or “outsourcing” the inclusion. Based on these aspects, two scenarios are proposed and evaluated for local-global supply chain symbiosis.

This study aims to contribute to the existing literature with a more fine-grained understanding of the inclusion of BOP actors in local supply chains and by proposing alternative trajectories for global supply chain inclusion.

The findings outline several important decisions that managers need to make to include BOP actors in supply chain activities.

This paper contributes a novel, combined perspective of local supply chains (MSMEs) and global supply chains (MNEs).

The purpose of this paper is to address two questions: how do business and political (i.e. party politics and state) networks relate? What are the consequences of the relations between these two networks for the behaviour of the actors involved?

The research design consists of the historical approach based on relevant literature sources of the past, a relatively long period – from 1968, the beginning of the era of market socialism, until the first decade of the twenty-first century, by which time the market economy had been established for more than 20 years. The authors analyse the behaviour of economic and non-economic actors in Hungary based on cases and historical data, applying the IMP network approach.

Research findings demonstrate the long-term influence of the relation between business and bureaucratic networks on managerial and organizational network behaviour. The old and new pictures of the economic system are different, but the background to the pictures and the movement in the two pictures are quite similar.

The historical illustrations and cases the authors have presented cannot be too widely generalized: the characteristics of the Hungarian mode of transition from market socialism to market economy impose important limitations on the generalizability of the findings.

The study offers lessons to policy makers: policy decisions can have long term, unanticipated impacts on non-target areas as well.

The results confirm that the informal networks of socialism can replicate themselves and network structures can be repurposed in the system after the transition as well.

One contribution of the paper is related to the second network paradox: the cases illustrate non-business relationships with non-economic factors, particularly relations with bureaucracy. The other contribution is the description of how the transition from socialism to capitalism affected the networks that firms were embedded in before and after the transition.

The purpose of this paper is to respond to the call of international marketing professionals for more studies on strategies that firms use in response to the complexities of interacting with other institutions in the emerging markets (EMs) of sub-Saharan Africa. The key research question investigated by employing the exploratory qualitative data gathered is: What strategies and global alliances do small local firms (SLFs) in Nigeria adopt to succeed under complex market conditions?

The methodology employed is exploratory qualitative research. The authors conducted extended interviews to generate rich case study data from the top management of the selected SLFs in Nigeria. The interview data were assessed using open, axial and selective coding to uncover macro-narratives that guide SLFs’ strategies and global alliances.

The macro-narratives derived from the qualitative case analysis reveal a theoretical framework centered on three major elements of competitive strategies in Nigeria: build global capacity and strategic alliances from the get-go; develop local strategic alliances; master matching alliance partners’ needs to create innovative payment plans and, when necessary, shift the transaction cost burden to alliance partners. Matching theory rather than traditional network theories is better at explicating SLFs’ alliances in Nigeria. Implementation of these strategies requires flexible strategic initiatives.

The study adapts institutional interaction theory, network theory, matching alliance perspective, trade credit theories and the literature on small firms’ strategies in EMs to explicate successful small local firm strategies and global alliances under complex market conditions in Nigeria. The recognition that SLFs regularly migrate and shift the burden of transactions’ cost to multiple stakeholders in the supply network by matching customers and supplier needs is important. The discovery of matching theory in explicating SLFs’ global alliances in Nigeria is unique to this study.

The purpose of this paper is to introduce project business as a research field. The project business view in this paper puts focus on the management of firms and their businesses, and this way the paper complements the existing project‐centric view of the role of projects and their management in various business contexts.

The paper proposes a conceptual framework for project business and identify relevant research areas and themes. These research areas and themes are derived by using the knowledge and experience obtained from scientific project business research conducted in Finland since the early 1990s.

This paper describes project business as a research field by introducing a project business framework and the four major research areas inherent in the framework: management of a project, management of a project‐based firm, management of a project network, and management of a business network. It also suggests specific research areas and themes within the framework that are relevant and contribute to new knowledge in the project business field.

The project business framework described in this paper, including the suggested research areas and themes, is important in focusing research and for development of practical application of project‐based business activities in firms and in public organizations.

The paper reveals avenues that lead towards the development of a new body of knowledge for project business that focuses on managing both firms and projects effectively in their networked business environments.

The purpose of this paper is to clarify the ontological assumptions regarding the concept of agency and sociality within business networks in the Industrial Marketing and Purchasing Group (IMP) research by refining these assumptions with a relational sociological (RS) perspective. This paper reinforces the robustness of the actors-resources-activities (ARA) model with an in-depth investigation of the actor dimension, where local interactions between interdependent individuals play a central role in building common futures within business networks through organisational reflexivity.

This conceptual paper investigates the social ontology of research. It challenges the implicit assumptions of IMP research regarding agency and sociality within business networks with a problematisation strategy (Sandberg and Alvesson, 2011). Combining IMP views on agency with the RS perspective, it sets this combined framework as an alternative for the analysis of sustainability and ethics within business networks.

Combining IMP research and an RS perspective allows us to extend the knowledge of sociality within business networks, highlighting the centrality of meaning sharing in the process of network change. By focusing on symbolic interaction processes, an RS perspective contributes to a deeper theoretical understanding of the relationship between local communication and business network patterns. Combined with an IMP perspective on agency, it provides researchers with an alternative conceptual framework for examining sustainability by considering ethics and leadership dialectically.

RS is still an emerging stream within sociology, characterised by diverse views. Not all relational sociologists, as scientists, feel obliged to engage with sustainability research. Thus, the paper is a two-sided invitation to IMP researchers and relational sociologists to delve into the adaptation processes in business networks in highly uncertain environments.

RS focusing on the centrality of communication in local interactions, business network researchers can show that organisational leaders are not the ones with a charismatic vision isolated from any natural and social environment; rather, they are the people with “the capacity to assist the group to continue acting ethically, creatively and courageously in the unknown” (Stacey,2013).

Adopting an RS perspective on agency in business networks can help managers and researchers determine how business networks can be managed in a more sustainable way. Combined with a dialectical and processual understanding of ethics, the IMP-RS perspective emphasises day-to-day local communication practices within and between organisations that challenges microeconomic views on nature, strategy, ethics and leadership. This paper thus places the social at the centre of sustainability approaches.

From an RS perspective, business networks are analysed as patterns of interactions between many organisations and individuals. The value of this conceptual paper is in showing that change within business networks is negotiated through local interactions and symbolic communication between individuals. Thus, it suggests the need to combine the individual and the organisational levels to analyse agency within business networks and to examine the adaptation of business networks to sustainability.

This study aims to examine an important mechanism in the policy-led institutional transitions in China, namely, Te Shi Te Ban (Special Treatments for Special Matters) – an institutional device that facilitates policy implementation. The discussions are contextualized based on the latest chapter of China’s institutional transition, known as the reform initiative of Fang Guan Fu (i.e. the FGF reform: delegate power, streamline administration and optimize government services), which is a policy regime introduced in 2018 to improve the state-market relationship for better socioeconomic development.

Based on the theoretical lens of proto-institutions and institutional work and using real-life examples from mass media, this perspective paper examines the effects of the Special Treatments in the institutional transition under the FGF Reform.

The Special Treatments are the proto-institutions purposively adopted by the regulators in China to innovate, supervise and renovate the rules and norms during policy implementation. They produce both incremental and radical institutional effects which allow for a more efficient and effective policy-led institutional transition.

This study contributes to institutional theory in the Chinese management context. Foremost, this study introduces the concept of proto-institutional work and shows how proto-institutions can serve as a mechanism to support and manage the process of institutional transition. In addition, to the best of the authors’ knowledge, this paper is the first to study the FGF Reform – the latest reform initiative in China and theorize an under-researched but important mechanism in its institutional environment – the Special Treatments for Special Matters.

The purpose of this paper is to discuss how network relationships, with business as well as with non-business actors, affect each other and have an impact on strategy processes in subsidiaries in Latin America.

A qualitative approach is used in which a new strategy in a European multinational company (MNC) is studied at the subsidiary level in Brazil and Argentina. The authors discuss why the strategic processes are so different within the same MNC. During 2009-2011, 50 interviews were conducted with respondents in Latin America and at headquarters.

The results point to the importance of including relationships with both business and non-business actors to understand the subsidiary strategy processes. The authors suggest that such processes can be explained by interdependent relationships in a wider network context characterised by commitment and trust, leading to increased legitimacy among the actors involved.

Managers need to invest in relationships not only with business counterparts but also with non-business actors, as they are interdependent and vital for the strategy development.

Relationships between firms and actors such as governments and civil society are still under-researched, although they are essential, especially in emerging economies. The paper puts focus on network relationships in strategy research and contributes to the development of business network theory by extending the network to also include relationships with such non-business actors and relate it to strategy processes. There is also a contribution to research on corporate social responsibility activities with a specific focus on Latin America.

While an ever‐increasing body of research on business networks has commented on vertically connected relationships, this study embeds the horizontally connected relationships. Constructed on business network theories the paper aims to add more knowledge on business networks by developing a connection model including both vertical and horizontal connections. The model aims to explore the impact of connections on focal business relationships. It differentiates connected relationships on the basis of their vertical and horizontal natures. The purpose is to grasp the impact of these different connected relationships on the focal business relationship. The focal relationship elements are defined by commitment and trust, which capture their properties from the dyadic interaction and the two types of connected relationships.

The paper tests the theoretical construction empirically. The empirical study is based on the IMP2 survey, utilizing information from extensive interviews with 138 firms regarding their relationships with important foreign customers.

The statistical findings in the form of a LISREL‐model clearly expose the impact of the horizontal connections and verify the validity of the theoretical model. It depicts that trust increase by vertical connections leading to increased commitment, thus strengthening the relationship while horizontal connection, on the contrary, weakens it. The facts also demonstrate how the horizontal connections impose effects on technological long‐term investments.

Marketing researchers advocating certain theoretical views are thereby required to observe respect for the market realities with which managers are confronted.

Previous literature dealing with sustainable marketing in a B2B context is mostly limited to spot measures on an environmental, economic or social layer. Thus, the purpose of this paper is to exemplify how seaports as powerful economic business networks can facilitate multi-layered sustainability.

The authors integrate multiple case studies to pursue an inductive research approach to derive general patterns based on empirical observations.

Operationalizing the concept of a port community enables the authors to show how seaports not only facilitate multi-layered sustainability but also mutually interact. Hence, port sustainability can be achieved through and by a port community.

The conceptualization of the interplay between port community and multi-layered sustainability contributes to the business and industrial marketing literature in general and to the yet hitherto scarce port marketing literature in particular. Future research should go beyond this initial conceptualization by gathering further empirical research.

The study outlines how strengthening interactions among port management stakeholders (i.e. business and non-business actors such as port authorities and policymakers) might lead to higher economic success and societal welfare by pooling yet hitherto independent resources.

To the best of the authors’ knowledge, this is the first study to define how the concept of a holistic port community can facilitate sustainability acted out on its three pillars and how both concepts interact.